Can Keywords be Phrases? - [Conversion Drivers]

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Can Keywords be Phrases?:

Yes, keywords can be phrases. In fact, using keyword phrases can be a highly effective strategy in search engine optimization (SEO) and digital marketing, in general.

Do you know? - “The primary goal of SEO is to attract more organic, non-paid traffic to your website by ranking higher for relevant keywords and phrases that users search for on search engines like Google, Bing, and Yahoo” - Ross Simmonds Newsletter

Traditionally, keywords were single words that people used to optimize their website content for search engines. For example, if you were selling clothes, you might use the keyword "clothing" to attract potential customers.

However, as search engines have become more sophisticated over time, they now understand context and search intent better than ever before.

This means that using longer, more specific keyword phrases can actually help you rank higher in search engine results.

For example, instead of just targeting the keyword "clothes," you might use a keyword phrase like "best clothing for women in 30s" or "affordable clothing for men" and alike.

These phrases not only give search engines more information, but they also match the way people actually search for products and services online.

When choosing keyword phrases, it's important to think about the intent behind the search.

What are people looking for when they enter a specific phrase into a search engine? By understanding this, you can create content that directly addresses their needs and provide valuable information.

The better length of the keywords phrases has a better chance of ranking higher in search results and attracting more targeted traffic to your website.

Keywords for estimation:

For keyword search estimates, or to find the best keyword phrases for your content or website in general, you can use various SEO tools like Google Keyword Planner, SEMrush, Ahrefs, Long Tail Pro, or Moz's Keyword Explorer.

In fact, there are now more keyword research tools than ever before. These tools will provide you with valuable insights into keyword search volume, competition, related phrases, and more.

Keep in mind that paid tools offer more rich insights than free ones. Though free ones shouldn't be disregarded either, because they might be a part of your thorough research and help to provide a valuable analysis, overall.

“Focus on topic clusters to build authority. Identify the topics you want to focus on, research related terms and phrases, and create content for each cluster” – HubSpot

Pro-Tip: Look for keyword phrases in the search bar on your website to see what visitors are looking for when they browse around, then incorporate those into your content to increase engagement and improve search engine rankings.

In conclusion, yes, SEO keywords can definitely be phrases.

By understanding the intent behind people's searches and targeting specific phrases, you can optimize your content for both users and search engines, resulting in higher rankings and more targeted traffic to your website.

FAQs:

Is Keyword Planner Free?:

Yes, Google's keyword planner is free to use. Though it has rich data, the insights are limited to a comprehensive keyword research context. However, you may get some fair ideas from it to plan ahead.

Where to find keywords for SEO?:

To find keywords for SEO needs, you may use any keyword research tools. The most popular tools are Ahrefs, Semrush, and Moz, but they are expensive. You may also look into Long Tail Pro and Keyword Tool as an alternative.

If you've connected your website or blog to Google's free SEO tools, Google Search Console, and Google Analytics, you can find keywords over there that are already ranking for your site.

Here's related information that you may also find helpful – How does Google measure How Interesting your Content is?

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