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Content Strategy vs Content Marketing

Content Strategy vs Content Marketing:

Content Strategy and Content Marketing are two terms that are often used interchangeably, but they actually refer to two entirely different concepts.

Content Strategy is all about the planning, creation, and distribution of content to achieve a specific business goal.

It involves researching and analyzing the needs of your target audience, as well as understanding their preferences so you can create content that resonates with them.

Content Marketing, on the other hand, is more focused on the promotion and distribution of your content.

It involves activities such as SEO, social media marketing, email marketing, and even advertising to drive traffic to your content and create more awareness for your brand.

Both Content Strategy and Content Marketing are essential components of any successful digital marketing strategy.

While Content Strategy is focused on creating content that resonates with your target audience, Content Marketing is focused on promoting it and getting it in front of the right people.

Both are equally important in order to ensure that your content reaches its intended audience and achieves its desired goals.

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