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Digital 2024 Global Overview Report - [38 Key Stats - Latest]

Updated: Feb 29



Digital 2024 Global Statshot Report

1. Individuals Using Internet:

5.35 Billion


2. Social Media User Identities:

5.04 Billion


3. Time Spent Using Internet:

6 Hours 40 Mins [average time/day]


4. Time Spent Using Social Media:

2 Hours 23 Mins [average time/day]


5. Time Spent Reading Press Media

(Online and Physical Print) - (average time/day):

1 Hours 41 Mins


6. Time Spent Listening To Music Streaming Services

(average time/day):

1 Hour 25 Mins


7. Time Spent Listening To Podcasts

(average time/day) :

49 Mins


8. Users Accessing Internet Using Mobile Phone:

96.5% [Any Mobile Phone]


9. Devices Used To Access Internet:

Laptop/Desktop (61.8%), Tablet (25.9%), and Smart Phone (94.6%)

– Internet users aged 16 to 64.


10. Primary Reasons Why Internet Users Use Internet:

[Internet users aged 16 to 64]

  1. Finding information - 60.9%

  2. Staying in touch with friends and family - 56.6%

  3. Watching videos, TV Shows or Movies – 50.3%

  4. Keeping up to date with news and events – 51.9%

  5. Researching how to do things – 49.4%

  6. Finding new ideas or inspiration – 46.1%

  7. Accessing and listening to music – 45.1%

  8. Researching products and brands – 43.7%

  9. Filling up spare time and general browsing – 42.6%

  10. Education and study-related purposes – 38.8%

  11. Researching places, Vacations, and Travel – 37.9%

  12. Researching health issues and health care products – 35.2%

  13. Managing finances and savings – 34.2%

  14. Business-related research – 29.9%

  15. Gaming – 29.3%


11. Types of Websites Visited and Apps Used:

[Top 5 considered]

  1. Chat and Messaging (94.7%),

  2. Social Networks (94.3%),

  3. Search Engines, or Web Portals (80.7%)

  4. Shopping, Auctions, or Classified (74.3%)

  5. Maps, Parking, or Location-based Services (54.4%)


12. Types of Websites Visited and Apps Used:

[Bottom 5 considered]

  1. Games (32.4%)

  2. Mobility Services (28.6%)

  3. Banking, Investing, or Insurance (26.6%)

  4. Sports (25.8%)

  5. Travel (24.5%)


13. Share of Web Traffic by Device:

Mobile Phones (57.94%), Laptop and Desktop Computers (40.06%),

and Tablets (1.95%)


14. Share of Web Traffic by Browser:

Chrome (64.70%), Safari (18.59%), Microsoft Edge (4.96%),

Firefox (3.35%), Opera (2.86%)


15. Most Visited Websites

(Top 10 considered here as per [SEMrush] Ranking):

>> Google, YouTube, Facebook, Pornhub, XVideos, Wikipedia, Twitter,

Instagram, Reddit, and DuckDuckGo


16. Most Visited Websites

(Top 10 considered here as per [SimilarWeb] Ranking):

>> Google, YouTube, Facebook, Instagram, Twitter, Baidu, Wikipedia, Yahoo,

Yandex, and WhatsApp


17. Share of Search Engine Referrals:

Google (91.62%), Bing (3.37%), Yahoo (1.12%), Baidu (0.96%), Yandex (1.65%),

DuckDuckGo (0.51%), and Naver (0.21%)


18. Use of Voice Assistants

[Top 5 countries considered here]:

India - 25.7%

USA - 25.5%

China - 24.3%

Brazil - 22.9%

Mexico - 22.9%


19. Use of Online Translation Tools

[Top 5 countries considered here]:

Columbia - 50.2%

Indonesia - 47.4%

Mexico - 47.3%

Chile - 46.6%

Argentina - 46.3%


20. Watching Online Video Content:

(% of Internet Users aged 16 to 64 who watch each kind of

video content each week):

  1. Any kind of Video – 92.0%

  2. Music Video – 49.7%

  3. Comedy, Meme, or Viral Video – 35.3%

  4. Video Livestream – 27.7%

  5. Tutorial or How To Do Video – 25.7%

  6. Educational Video – 25.6%

  7. Product Review Video – 25.2%

  8. Sports Clips or Highlights Video - 24.9%

  9. Influencer Videos, and Vlogs - 23.8%

  10. Gaming Video - 23.2%


21. Listening To Online Audio Content:

(% of Internet Users aged 16 to 64 who watch each

kind of audio content each week):

  1. Listening To Music Streaming Services – 38.6%

  2. Listening To Online Radio Shows or Stations – 17.9%

  3. Listening To Podcasts – 20.6%

  4. Listening To Audio Books – 17.2%


22. Devices Used To Play Video Games:

  1. Any Device - 83.1%

  2. Smartphone - 67.7%

  3. Laptop or Desktop - 35.0%

  4. Games Console - 24.2%

  5. Tablet - 16.3%

  6. Hand-Held Gaming Device - 11.6%

  7. VR Headset - 6.5%


23. Social Media User Identities:

5.04 Billion


24. Main Reasons For Using Social Media:

Internet Users aged 16 to 64 (Top 10 reasons considered here):

  1. Keeping in touch with friends and family – 49.5%

  2. Filling spare time – 38.5%

  3. Reading news stories – 34.2%

  4. Finding content – 30.2%

  5. Seeing what’s being talked about – 28.7%

  6. Finding inspiration for things to do and buy – 26.7%

  7. Finding products to purchase – 26.1%

  8. Sharing and discussions opinions with others – 22.7%

  9. Watching live streams – 22.7%

  10. Make new contacts – 22.5%


25. World’s Most Used Social Media Platforms:

(Top 7 considered here):

>> Facebook, YouTube, Whatsapp, Instagram, TikTok, WeChat, and FB Messenger.


26. Favourite Social Media Platforms:

(Top 5 considered here):

>> Instagram, Whatsapp, Facebook, WeChat, and TikTok


27. Time Spent Using Social Media Apps:

(Top 5 considered here with an average time per month):

>> TikTok [34 Hrs 00 Mins],

YouTube [28 Hrs 05 Mins],

Facebook [19 Hrs 47 Mins],

WhatsApp [17 Hrs 06 Mins], and

Instagram [15Hrs 50 Mins]


28. Facebook (Total Monthly Active Users):

3.05 Billion


29. Potential Audience That Marketers Can Reach With Ads On These Platforms:

  1. YouTube – 2.49 Billion

  2. Facebook – 2.19 Billion

  3. Instagram – 1.65 Billion

  4. TikTok – 1.56 Billion (age 18+ only)

  5. Facebook Messenger – 979.4 Million

  6. LinkedIn – 1.03 Billion

  7. Snapchat - 677.7 Million

  8. X (Twitter) – 618.9 Million

  9. Pinterest – 307.6 Million


30. Whatsapp and WeChat

(Global Monthly Active Users): 2 Billion and 1.34 Billion respectively.


31. Telegram (Global Monthly Active Users):

800 Million


31.1 Douyin (Daily Active Users):

751.6 Million


31.2 Kuaishou (Monthly Active Users):

684.7 Million


31.3 Reddit (Daily Active Users):

70 Million


31.4 Discord (Monthly Active Users):

150 Million


32. Quora (Monthly Active Users):

400 Million


33. Share of Mobile Web Traffic by Mobile OS:

1. Android – 70.48% &

2. Apple IoS – 28.80%


34. Weekly Online Shopping Activities:

  1. Purchases a Product or Service online – 56.1%

  2. Ordered Groceries via Online Store – 28.2%

  3. Bought a Second-Hand item via Online Store – 11.8%

  4. Used an Online Price Comparison Service – 20.6 %

  5. Used a Buy Now Pay Later Service – 16%


35. Online Purchase Drivers:

(Encouraging Factors): Top 7 considered here:

  1. Free Delivery – 50.6%

  2. Coupons and Discounts – 39.3%

  3. Easy Returns Policy – 33.2%

  4. Simple Online Checkout - 30.6%

  5. Customer Reviews – 30.5%

  6. Next-Day Delivery - 30.4%

  7. Loyalty Points - 27.2%


36. Digital Content Purchase:

Top 11 considered here:

  1. Movie or TV streaming service - 30.1%

  2. Music streaming service - 22.5%

  3. Music Download - 18.0%

  4. Mobile App - 17.3%

  5. Mobile Game - 15.6%

  6. Study Program and Learning Materials – 11.4%

  7. E-Book – 10.3%

  8. In-App Purchases - 9.4%

  9. News Service - 9.1%

  10. Premium Web Service - 8.0%

  11. Software Package – 8.0%


37. Main Channels for Online Brand Research:

(Top 6 considered here):

  1. Search Engines – 50.3%

  2. Social Networks – 46.0%

  3. Consumer Reviews – 37.2%

  4. Product and Brand Websites – 33.3%

  5. Mobile Apps - 28.0%

  6. Price Comparison Websites – 26.8%


38. Sources of Brand Discovery:

(Top 10 considered here):

  1. Search Engines – 31.9%

  2. TV Ads- 30.9%

  3. Social Media Ads - 28.7%

  4. Word of Mouth - 28.5%

  5. Brand Websites - 25.1%

  6. TV Shows and Films - 23.3%

  7. Social Media Comments - 23.0%

  8. Retail Websites - 22.6%

  9. Ads on Websites - 22.3%

  10. Consumer Review Sites - 21.7%


You may access the full report here if you're looking for many more such insights.


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