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[Freelancer vs Agency] - Which is Better to Hire for Marketing?

Updated: Feb 11


freelancer vs agency - [digital marketing agency vs freelancer]
Photo by Sora Shimazaki [Pexels]

[Freelancer vs Agency] - Which is Better to Hire for Marketing?:

When it comes to hiring someone for marketing, the decision between hiring a freelancer or an agency can be a tough one. It really depends on your specific needs, the availability of existing resources, and your goals for your project.


However, the key aspects discussed below can help you sort out your confusion. To give you more information, let's go deeper.

“In 2022, there were 70.4 million freelancers in the USA, and “the number of freelancers in the USA is forecasted to reach 90.1 million by 2028” springboard

Freelancer vs Agency for Marketing:

If you're looking for a quick, cost-effective solution, hiring a freelancer may be the way to go. Freelancers often specialize in particular areas of marketing and can provide you with very personalized service.


They may also be more flexible in terms of pricing and scheduling, allowing you to get the most bang for your buck.


On the other hand, if you are looking for a more comprehensive marketing approach, then an agency may be the way to go.


Agencies typically have larger teams of experienced professionals who specialize in multiple areas of marketing and are ready to help ensure that your project is successful.


Additionally, they often have access to more resources which can help them provide better results.


Both options have their own advantages and disadvantages, so it is important to weigh all of your options carefully before making a decision.


To simplify your decision-making process, here is a general thumb rule:

Starting out, hiring a freelance marketer might be a wise move for small businesses and solopreneurs.


The preferable choice for medium- and large-sized firms or businesses may be to hire a marketing agency.

"Regardless of your industry, company, and product or service, marketing isn’t a set-it-and-forget-it practice. It’s constantly evolving, which means you need to constantly monitor, evaluate, optimize, and tweak where needed" - SmartBug and rockcontent [Report for 2023]

Marketing Agency vs Marketing Freelancer:

Here is an overview of the comparison between a marketing agency and a marketing freelancer:


Marketing Agency vs Marketing Freelancer
Image Content Source - Generated through ChatGPT

In conclusion, the decision between hiring a freelancer or an agency will come down to your particular needs and goals for your project, and you can make a smart move based on the above aspects.


Here's related information that you may also find helpful - Find The Most Suitable Digital Marketing Agency


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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