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Social Media Marketing Statistics - [Data to Engagement]

Updated: Apr 10


social media advertising effectiveness statistics
Photo by Ocko Geserick [Pexels]

Social Media Marketing Statistics:

This blog post is all about social media marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.


In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.


Social Media Marketing Statistics:

This post may be saved, shared, or bookmarked as it goes through timely revisions or updates, depending on fresh information.


“Before diving into social media marketing, define what you want your business to achieve. Your approach doesn’t need to be complex; it simply requires intention” – Semrush

“If you have the chance and the budget to conduct small pilot strategy tests, then do it. I suggest investing 20% of your budget on new and optimal opportunistic actions to explore and 80% on tried and true” - By Kristin Gallucci Consultant & Fractional CMO, Modern Marketer, Semrush Social Media 2024 Trends Report


“B2C marketers are more likely to value Facebook ads (53% B2C vs. 36% B2B) than their B2B counterparts. B2B marketers place more value on LinkedIn ads (18% B2B vs. 3% B2C)” - 2023 Social Media Marketing Industry Report


“The paid social channels SMBs use most heavily are Facebook (25.5%), Instagram (25.25%), and YouTube (17.08%)” – Klaviyo


“Facebook users represent 37% of the world’s population” passport-photo.online


“Fifty-nine percent [59%] of B2C marketers plan on increasing Instagram organic activities, compared to 52% of B2B” - 2023 Social Media Marketing Industry Report


"Facebook Ads have an average return on investment (ROI) of 152% and an average conversion rate of 9.21%, which is higher than Google Ads at 3.48% on the Search Network and 0.72% on the Display Network" - SEOCHATTER


“Five channels dominated the social landscape globally. Facebook (89%), LinkedIn (87%) and Instagram (84%) are top, with YouTube (64%) and Twitter (61%) close behind” - State of Social 2023 Report [EMEA Edition] by Meltwater


“Instagram advised creators to use between 3-5 hashtags on their posts, despite allowing up to 30” – Later


“SMM professionals will use AI to optimize their workload to focus better on developing strategies, creating engaging content, and building relationships with audiences” – Semrush Social Media 2024 Trends Report


“SMBs in the consumer space feel more strongly about their need to improve social media efforts (59% for B2C vs 48% for B2B). While improving reporting and event marketing are more important to B2Bs” – Small Business Now: An AI Awakening Report by Constant Contact and Ascend2


“17% of social media users report buying a product on social. 87% of social sellers say it’s effective and 59% say they made more sales on social in 2023 than 2022” - HubSpot’s 2024 State of Marketing Report


“The use of social media as shopping outlets is expected to remain popular, with global social commerce sales projected to reach $6 trillion by 2026” – Social Media Trends 2024 Report by ICUC Social


Web Traffic Referrals from Social Media:


“NBC News shares, 40% of Gen Z users use TikTok and Instagram to search for brands and products” – 2023 Social Trends Report by PLANOLY


“50% of SaaS customers use LinkedIn Ads to promote brand awareness” - LinkedIn Ads and Winning by Design SaaS Market Report


“Including hashtags in your social media posts is a quick and easy way to improve your social media marketing results” Angie Gensler


Here's related information that you may find helpful – Do social media links count as backlinks?


“Thirty-seven percent [37%] of marketers plan on increasing their Facebook organic activities. Facebook is still the most important social network for most marketers” - 2023 Social Media Marketing Industry Report


“Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged” - Semrush


“The ad platform most used by marketers is Facebook (67%), followed by Instagram (52%)” - 2023 Social Media Marketing Industry Report


“Due to constantly changing trends and algorithms, social media marketing will always be somewhat trial and error. But analyzing your content helps you find out what is or isn’t working. So you can create content your audience enjoys” – Semrush


“Facebook has throttled the reach of business pages, while ad costs have gone up. Only 7% of posts on the platform contain links to external sites. That's a reduction of 53% in just the past 9 months” Social Media Examiner


“The future of YouTube is bright for marketers and content creators, and not just because it's the home for long-form video (which is here to stay), but because of the other content types that will be prominently featured on the platform. Namely, short-form video and podcasts” - Social Media Marketing Trends 2023 by Social Media Examiner


Best times to post on social media platforms:

Best Times To Post On Social Media In 2024
Image Content Source - CoSchedule

“With billions of potential customers using various platforms daily, social media is a powerful business tool. Social media marketing can help you engage with potential customers, build brand awareness, and promote your products” – HubSpot


The days and times that tend to deliver the highest engagement, on average, on Facebook posts from businesses are Mondays through Thursdays from 8 a.m. until around 1 p.m” MarketingProfs


“Facebook is the most popular social media platform marketers are using in 2023, and it has the best ROI compared to every other platform” – HubSpot’s 2023 State of Marketing Report


“B2C marketers are more likely to use Facebook ads (71% B2C vs. 61% B2B) than their B2B counterparts. B2B marketers are using more LinkedIn ads (39% B2B vs. 17% B2C)” - 2023 Social Media Marketing Industry Report


“57% of marketers listed Facebook as their platform of choice when working with creators and influencers” HubSpot


“Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second with 79%. Not surprisingly, Instagram is also the second most preferred platform for customer service after Facebook, for marketers and consumers” Sprout Social


“In short, marketing fundamentals aren’t changing but the method of connection is. Be relevant, real, and available on every platform that your viewers are on, and tell stories worth sharing” - Social Media Marketing Trends 2023 by Social Media Examiner


“Facebook takes top spot for the best channel for sharing content, with 55% of responses” - The State of Content Marketing 2023 Global Report by Semrush


“Facebook ads have an average cost per click (CPC) of $1.72, an average click-through rate (CTR) of 0.90%, and an ad conversion rate of 9.21%” passport-photo.online


“Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales” - 2023 Social Media Marketing Industry Report


“Over 98% of Facebook users access the social network from mobile devices” – passport-photo.online


“A very significant 89% of marketers use Facebook (followed by Instagram at 80%). Forty-five percent of marketers claim Facebook is their most important social platform” 2023 Social Media Marketing Industry Report


Here's related information that you may find helpful – How social media influence off-page SEO?


“With a projected $2T market by 2025, “social media platforms like Instagram, Facebook, and TikTok offer seamless integration options for businesses to showcase their products, engage with customers, and drive sales” Klaviyo


“The organic social channels SMBs use most heavily are Facebook (21.43%), Instagram (21.43%), and YouTube (17.97%)” - Klaviyo


“If you can’t keep up with every platform, marketers plan on investing the most in Instagram, Facebook, YouTube, and TikTok. Choose your players and build stronger communities in fewer places” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“Instagram has proven to be the best source of ROI, engagement, and quality leads (tied with Facebook). Marketers also feel that the Instagram algorithm is the most accurate, and that it’s the best place to grow a brand audience” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“LinkedIn is a great platform for B2B marketing, as it allows you to connect with other professionals in your industry and share your expertise. In fact, LinkedIn generates more than twice as many leads per impression as Facebook or Twitter” FoundationInc


How frequently marketers running ads on social media platforms?:

How frequently marketers running ads on social media platforms
Image Source – 2023 Social Media Marketing Industry Report by Social Media Examiner

“YouTube and Facebook are the most popular platforms for long-form content” Sprout Social


“The most successful creators are those who don’t just build great content, but build great communities as well. Engaging regularly and authentically with the audience you have built is critical in growing your following and distribution on Facebook” Meta for Creators


“The most effective organic promotional tactics are social media sharing, optimization for search, and sharing in Facebook groups” - The State of Content Marketing 2023 Global Report by Semrush


“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” Brennan Dunn, Growth Lab


“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater


“It's no secret that opportunities are continuing to grow on Instagram for Business. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts” HubSpot


“DMs are also a powerful (and relatively new) sales channel. Companies have started selling products directly in social apps with social media shopping tools on Instagram, Facebook, and TikTok” – HubSpot’s 2023 State of Marketing Report


“Instagram is the highest ROI platform, and it will remain popular with marketers this year. More than half of marketers (51%) using Instagram for their brand plan to increase their investment in 2023” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“According to our survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators” HubSpot


“With the competition for short-form video between Instagram and TikTok still heating up, Reels account for 30% of time spent on the Meta-owned platform” – Sprout Social


“short-form videos are popular with consumers. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands” Search Engine Land


“We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate” Later


Social Media Marketers' Biggest Goals:

Social Marketers' Biggest Goals
Image Source - jebbit and compose.ly

“Organic social trends follow those of paid social: Once again, the most-used platforms across all business sizes include Instagram (22.17%), Facebook (22.03%), and YouTube (16.89%)” – Klaviyo


Here's related information that you may find helpful – Social Media Management vs Digital Marketing


“Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“Social media has entered the age of search. Every social media marketer should start considering the role of SEO in content performance” Social Media Trends 2024 Report by ICUC Social


“Instagram started as an image-sharing platform and even though it has evolved to be much more, its content is still made of 87% imagesSprout Social


“If you’re not advertising on Instagram Stories, you should be! 50% of people surveyed say they’re more interested in a brand after seeing it on Instagram” - Hootsuite


“LinkedIn is uniquely suited for B2B lead gen, and the results demonstrate it; cost per lead is 28% lower than Google AdWords” - LinkedIn Marketing Solutions


“While social media signals aren't a direct ranking factor, the information shared across social platforms can help you show up on search results” – Search Engine Land


“Social commerce is growing rapidly, with some research suggesting it will grow 3 times as fast as e-commerce. Brands are turning to platforms like Instagram, TikTok and Youtube to grab larger audiences and develop stronger brand awareness, per Gartner” – RETAIL DIVE


“That said, you’ll want to embed larger images instead of standard thumbnails as content with larger images tend to get a 38% higher CTR. An image size of 1200 x 627 pixels is recommended” – LinkedIn Ads


“Research has shown that powerful creative can help businesses generate 10-20x more salesLinkedIn Ads


“As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategyHootsuite


“Four out of five LinkedIn members drive business decisions. And LinkedIn audiences have twice the buying power of the average online audience. Imagine the boost these community-centric Groups give to your LinkedIn marketingSprout Social


“In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company” HubSpot


“You can use both organic and paid campaigns to increase your ROI. You have a potential to see 61% higher conversions and lower the cost per conversion by 12% by having both a LinkedIn Page and by running LinkedIn ads” HubSpot


“Posts that fuelled an emotional response had a 44% higher average click-through rate compared to those that didn’t” - LinkedIn Marketing Solutions


“6x higher conversion - Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert” – LinkedIn Ads



“According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel” LinkedIn Marketing Solutions


“Your employees are some of your best brand advocates. This is especially true on LinkedIn, where employees have an average of 10x more first-degree connections than a company has followers” – HubSpot


“LinkedIn is a great platform for B2B marketing, as it allows you to connect with other professionals in your industry and share your expertise. In fact, LinkedIn generates more than twice as many leads per impression as Facebook or Twitter” – FoundationInc


“72% of SaaS customers use LinkedIn Ads to generate conversions” - LinkedIn Ads and Winning by Design SaaS Market Report


“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater


“Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed” - LinkedIn Data-Driven Best Practices [content strategy].


Here's related information that you may find helpful – Should social media influencers be regulated?


“Search engine optimization is essential for building a robust YouTube channel. With a strong SEO strategy for YouTube, you can drive discovery, improve search rankings, attract viewers, and grow your channel efficiently” Social Media Examiner


“Brands with creative advertising that harnessed emotion acquired 198X more followers on average than the rest of the companies on LinkedIn” - LinkedIn Marketing Solutions.


“Using relevant tags and hashtags in social media posts can increase discoverability” Search Engine Land


“Research for “The B2B Effectiveness Code” from the B2B Institute, WARC, and Lions found that while powerful creative can generate 10-20x more sales, an astounding 75% of B2B creative is deemed ineffective” – LinkedIn Marketing Solutions eBook on Key Best Practices


“Our 2023 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., on Thursday, Fridays, and Saturdays” HubSpot


“33% lift in purchase intent - Ad exposure on LinkedIn attracts the right buyer” – LinkedIn Ads


“Optimize your social media profiles to boost search engine visibility and attract organic traffic. Use relevant keywords, user-friendly links, and engage with your audience” – The Traffic Talk Newsletter


“YouTube is the “second Google”—a vast, ever-growing collection of content that hundreds of millions of people use each day” – Social Media Examiner


“Ads on LinkedIn that reference current hot topics get 31% higher engagement rates than non-topical ads” - LinkedIn Data-Driven Best Practices [content strategy].


“58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers” – HubSpot


“B2B audiences exposed to both branding and acquisition campaigns are 6x more likely to convert than those only exposed to one or another” - LinkedIn Marketing Solutions


“Investing in video marketing, a relatively new channel, can be scary, but the numbers don't lie: A full 70% of viewers purchase from specific brands after seeing their advertisements on YouTube, research has found” MarketingProfs


“If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source” Sterling Sky


“Social media ads rise to the top with 66% of responses. Paid search (66%) and YouTube ads (40%) follow in second and third places which are the best bet for promoting content” - The State of Content Marketing 2023 Global Report by Semrush


“Shopping ads on Pinterest drive three times the conversion of other competing platforms” – HubSpot


“Engagement on tweets from brands on Twitter tends to be highest Tuesdays through Fridays, from 9 a.m. and until around noon” – MarketingProfs


ROI from Social Media for Organizations


“The number of Americans using Twitter since Elon Musk took over has increased by +8.3 percentage points to 57.8%” Attest 2023 Report


“YouTube is popular across every age group. Seventy-seven percent of 18- to 35-year-olds can be reached through YouTube. The age group with the lowest reach is 65+, yet it still boasts 67% reach. Basically, everyone is watching YouTube and 62% of users are on YouTube every day” - Social Media Marketing Trends 2023 by Social Media Examiner


Here's related information that you may find helpful – Ready to use social media for customer service? [7 tips to drive success and build loyalty].


“Tweets with hashtags generate more engagement than tweets without them. Adding hashtags to your tweets is a great way to expand your influence on Twitter” - HubSpot


“Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%)” MarTech


“With 93% of affiliates using social media, it's evident that the platform remains a goldmine for affiliate marketing success. Engaging your target audience through strategic social media campaigns can yield remarkable results” DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]


“Sharing content on social media can lead to likes, shares, and comments. You’ll develop a better understanding of your audience, and it can help give direction for future content” Semrush


“Shorts is the fastest-growing content type on YouTube, and is now driving over 50 billion daily views in the app” Social Media Today


“Spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending will—and it will remain ahead through 2025” Insider Intelligence


“Not only is social media a powerful content distribution engine, but it’s also a great way to see if the content you’re creating is resonating” Buffer


“After Instagram, YouTube is the second most popular platform for influencer marketing. Compared to traditional celebrity partnerships, collaborations with social media content creators have been 4x more effective” Semrush


“Surveys show that 87% of people consider LinkedIn a trustworthy source of information and contacts. Once again, other social media platforms just don't come close, with Facebook hovering at trust levels of around 40%” Social Media Examiner


“Almost all bloggers promote the content on social media. This hasn’t changed and probably never will. It’s fast, easy and free” Orbit Media Studios [Bloggers Survey 2023]


“Making sure your social content connects with business goals gives your social media efforts a higher purpose. And putting your audience’s desires at the heart of those efforts keeps them rooted in customer value and authentic relationships” - Social Trends 2024 Report by Hootsuite


“By 2024, social media success will be measured not just by engagement but also by reach and impressions, which will serve as crucial indicators of brands´ online presence” Semrush Social Media 2024 Trends Report


“With organic reach declining on social media and ongoing shifts in search ranking factors, investing in paid social campaigns is increasingly important” CMI


“Regarding social media, only 58% of respondents somewhat agree or strongly agree their company is able to effectively leverage social listening data to generate valuable customer insights for marketing” - The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert


“Social media is big business. One recent report valued the industry at a whopping $231 billionHubSpot


“Social commerce is set to revolutionize online shopping on social media platforms in 2024, with research suggesting it will grow into an $80 billion industry by 2025” – Social Media Trends 2024 Report by ICUC Social


“While it’s true that social media links aren’t likely to make a big impact on website SEO, social media can be a powerful source of engagements and shares that can lead back to your site. This means that your team will have to spend quality time building up your social media presence” Level343


Facebook remains the most used social media platform in the world, with the largest advertising market share (16%)” Search Engine Journal


“Social media is indisputably the #1 marketing channel. Not only does it offer the highest ROI, but it's used by 43% of marketers” HubSpot


“our consumer trends survey shows that 1 in 4 social media users bought a product based on an influencer’s recommendation in the past three months - that’s up 33% from when we ran the same survey a year before” – HubSpot


“Remember that social media is not a simple broadcast platform. Your audience wants to see your content, sure. But they also want to interact with you, the brand (or creator) behind the content” Hootsuite


“Social media is useful for reaching personas that are harder to find through search alone” Ahrefs


“Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social” Hootsuite


Pew Research reports that 95% of teens ages 13 to 17 use YouTube – that’s more than any other social media platform. For comparison, 66% use TikTok and 62% use Instagram” Forbes


“Educational content harmonizes with consumers, with 89% making a purchase after a video serenade, mostly on social media” DailyZoo Newsletter


“Did you know posting consistently on social media can lead to a 23% increase in engagement?” Cloud Campaign


Most Suitable Social Media Platforms based on Business Type:

Most Suitable Social Media Platforms based on Business Type

“19% of social media users reported sending a DM for customer service in 2023 — up 45% from 2022. 1 in 5 younger consumers prefer customer service via DM” - HubSpot’s 2024 State of Marketing Report


“Unsurprisingly, image-centric content still accounts for a 65% share of posts on Instagram – and nearly 75% of posts on Facebook” Emplifi’s 2024 Social Media Benchmarks Report


“According to The 2023 CMO Survey, companies allocate 17% of their marketing budget to social media — and experts predict this figure will increase to 26.4% in five years” CoSchedule


“Social media will not drive any direct SEO value, but it can bring traffic to a site, leading to rankings and leads” – BuzzStream


“YouTube, the second largest search engine after Google, is twice more likely than any other video service and social media platform to be used for researching products and brands” Search Engine Land


“Businesses are posting more and more videos on social media now—about 3-5 videos per week (including long-form, short-form, and clips). If you haven’t already, make video a part of your social media strategy” - Wistia’s 2024 State of Video Report


“Even if you’re building a personal brand on social media, you can look at other people in your niche and take note of the content topics, formats, and hooks that work well for them. You can then use that data as inspiration for your social media strategy” – copyblogger


Keep coming back to this blog post about social media marketing statistics for future updates and to stay on top of the competition.


Here's related information that you may also find helpful – Know why social media influencers are good?


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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