Social Media Marketing Statistics - [Data to Engagement]
- Madhu Kumar C
- Jun 26, 2023
- 22 min read
Updated: Apr 16
Social Media Marketing Statistics:
This blog post is all about social media marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Social Media Marketing Statistics:
This post may be saved, shared, or bookmarked as it goes through timely revisions or updates, depending on fresh information.
“Before diving into social media marketing, define what you want your business to achieve. Your approach doesn’t need to be complex; it simply requires intention” – Semrush
“If you have the chance and the budget to conduct small pilot strategy tests, then do it. I suggest investing 20% of your budget on new and optimal opportunistic actions to explore and 80% on tried and true” - By Kristin Gallucci Consultant & Fractional CMO, Modern Marketer, Semrush Social Media 2024 Trends Report
“B2C marketers are more likely to value Facebook ads (53% B2C vs. 36% B2B) than their B2B counterparts. B2B marketers place more value on LinkedIn ads (18% B2B vs. 3% B2C)” - 2023 Social Media Marketing Industry Report
“The paid social channels SMBs use most heavily are Facebook (25.5%), Instagram (25.25%), and YouTube (17.08%)” – Klaviyo
“Facebook users represent 37% of the world’s population” – passport-photo.online
“Nearly Half of Brands Consider Video the Most Effective Social Media Marketing Strategy” - CreatorIQ's The State of Creator Marketing Trends and Trajectory 2024-25 Report
“The three most-used marketing channels are unpaid social media marketing (52%), social media ads (47%), and search advertising (40%)” - LocaliQ's Small Business Marketing Trends Report
"Facebook Ads have an average return on investment (ROI) of 152% and an average conversion rate of 9.21%, which is higher than Google Ads at 3.48% on the Search Network and 0.72% on the Display Network" - SEOCHATTER
“Five channels dominated the social landscape globally. Facebook (89%), LinkedIn (87%) and Instagram (84%) are top, with YouTube (64%) and Twitter (61%) close behind” - State of Social 2023 Report [EMEA Edition] by Meltwater
“Instagram advised creators to use between 3-5 hashtags on their posts, despite allowing up to 30” – Later
“SMM professionals will use AI to optimize their workload to focus better on developing strategies, creating engaging content, and building relationships with audiences” – Semrush Social Media 2024 Trends Report
“Social ad channels like Facebook, YouTube, and TikTok accounted for the majority of digital ad spend in the US. Advertisers also continue to turn to these channels to boost their brands. Ad spend growth on social channels also outpaced OTT and Desktop & Mobile Display, up 15% year-over-year” - SensorTower's State of Digital Advertising 2024
“SMBs in the consumer space feel more strongly about their need to improve social media efforts (59% for B2C vs 48% for B2B). While improving reporting and event marketing are more important to B2Bs” – Small Business Now: An AI Awakening Report by Constant Contact and Ascend2
“17% of social media users report buying a product on social. 87% of social sellers say it’s effective and 59% say they made more sales on social in 2023 than 2022” - HubSpot’s 2024 State of Marketing Report
“The use of social media as shopping outlets is expected to remain popular, with global social commerce sales projected to reach $6 trillion by 2026” – Social Media Trends 2024 Report by ICUC Social
“Use the data you gather from social listening to inform and adjust your social media marketing strategy, including how you show up and market your business on Reddit” – Hootsuite
“our 2024 marketing jobs outlook report found that social media strategy and social media writing were among the top 15 fastest growing skills for B2B marketers today” – LinkedIn
“The majority of consumers (61%) say that Instagram is their top social media network for product discovery, which is influencers’ bread and butter” – Sprout Social
“NBC News shares, 40% of Gen Z users use TikTok and Instagram to search for brands and products” – 2023 Social Trends Report by PLANOLY
“50% of SaaS customers use LinkedIn Ads to promote brand awareness” - LinkedIn Ads and Winning by Design SaaS Market Report
“Including hashtags in your social media posts is a quick and easy way to improve your social media marketing results” – Angie Gensler
Here's related information that you may find helpful – Do social media links count as backlinks?
“Thirty-seven percent [37%] of marketers plan on increasing their Facebook organic activities. Facebook is still the most important social network for most marketers” - 2023 Social Media Marketing Industry Report
“Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged” - Semrush
“Reddit, Quora, Facebook and other social platforms are taking a percentage of the SERPs, even for commercial intent keywords! and it's time we acknowledge them as part of our SEO strategy” – Sara Taher
“The ad platform most used by marketers is Facebook (67%), followed by Instagram (52%)” - 2023 Social Media Marketing Industry Report
“Due to constantly changing trends and algorithms, social media marketing will always be somewhat trial and error. But analyzing your content helps you find out what is or isn’t working. So you can create content your audience enjoys” – Semrush
“Social media mentions don’t directly pass link equity, but they help with your content’s visibility, increasing the chances of earning natural backlinks” – ANDYDRINKWATER
“Social media platforms serve as powerful amplifiers for your content, extending its reach beyond your website’s regular audience” – Search Engine Journal
Best time to post on Facebook:
“With billions of potential customers using various platforms daily, social media is a powerful business tool. Social media marketing can help you engage with potential customers, build brand awareness, and promote your products” – HubSpot
The days and times that tend to deliver the highest engagement, on average, on Facebook posts from businesses are Mondays through Thursdays from 8 a.m. until around 1 p.m” – MarketingProfs
“Facebook is the most popular social media platform marketers are using in 2023, and it has the best ROI compared to every other platform” – HubSpot’s 2023 State of Marketing Report
“YouTube and Facebook are the most-widely used online platforms. Half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, X (formerly Twitter) and Snapchat” – Pew Research Center
“A Statista survey found that 41% of Instagram users want informative content on the app. Educational content meets this need by teaching your audience something new or helping them solve a problem” – Hootsuite
“A 2024 report by Morning Consult found that 54% of Gen Zers favor YouTube over any other social media platform, with 80% spending their time on it. Instagram is another platform after YouTube, with 75% of Gen Zers gravitating towards spending time there. TikTok (69%) and Snapchat (63%) are also popular platforms for Gen Zers” – Search Engine Journal
“B2C marketers are more likely to use Facebook ads (71% B2C vs. 61% B2B) than their B2B counterparts. B2B marketers are using more LinkedIn ads (39% B2B vs. 17% B2C)” - 2023 Social Media Marketing Industry Report
“57% of marketers listed Facebook as their platform of choice when working with creators and influencers” – HubSpot
“Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second with 79%. Not surprisingly, Instagram is also the second most preferred platform for customer service after Facebook, for marketers and consumers” – Sprout Social
“In short, marketing fundamentals aren’t changing but the method of connection is. Be relevant, real, and available on every platform that your viewers are on, and tell stories worth sharing” - Social Media Marketing Trends 2023 by Social Media Examiner
“Facebook takes top spot for the best channel for sharing content, with 55% of responses” - The State of Content Marketing 2023 Global Report by Semrush
“Facebook ads have an average cost per click (CPC) of $1.72, an average click-through rate (CTR) of 0.90%, and an ad conversion rate of 9.21%” – passport-photo.online
“Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales” - 2023 Social Media Marketing Industry Report
“Over 98% of Facebook users access the social network from mobile devices” – passport-photo.online
Best time to post on LinkedIn:
“A very significant 89% of marketers use Facebook (followed by Instagram at 80%). Forty-five percent of marketers claim Facebook is their most important social platform” – 2023 Social Media Marketing Industry Report
Here's related information that you may find helpful – How social media influence off-page SEO?
“With a projected $2T market by 2025, “social media platforms like Instagram, Facebook, and TikTok offer seamless integration options for businesses to showcase their products, engage with customers, and drive sales” – Klaviyo
“The organic social channels SMBs use most heavily are Facebook (21.43%), Instagram (21.43%), and YouTube (17.97%)” - Klaviyo
“If you can’t keep up with every platform, marketers plan on investing the most in Instagram, Facebook, YouTube, and TikTok. Choose your players and build stronger communities in fewer places” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“Instagram has proven to be the best source of ROI, engagement, and quality leads (tied with Facebook). Marketers also feel that the Instagram algorithm is the most accurate, and that it’s the best place to grow a brand audience” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“LinkedIn is a great platform for B2B marketing, as it allows you to connect with other professionals in your industry and share your expertise. In fact, LinkedIn generates more than twice as many leads per impression as Facebook or Twitter” – FoundationInc
Social Media Role in Marketing Research:
“YouTube and Facebook are the most popular platforms for long-form content” – Sprout Social
“The most successful creators are those who don’t just build great content, but build great communities as well. Engaging regularly and authentically with the audience you have built is critical in growing your following and distribution on Facebook” – Meta for Creators
“The most effective organic promotional tactics are social media sharing, optimization for search, and sharing in Facebook groups” - The State of Content Marketing 2023 Global Report by Semrush
“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” – Brennan Dunn, Growth Lab
“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater
“It's no secret that opportunities are continuing to grow on Instagram for Business. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts” – HubSpot
“DMs are also a powerful (and relatively new) sales channel. Companies have started selling products directly in social apps with social media shopping tools on Instagram, Facebook, and TikTok” – HubSpot’s 2023 State of Marketing Report
“Instagram is the highest ROI platform, and it will remain popular with marketers this year. More than half of marketers (51%) using Instagram for their brand plan to increase their investment in 2023” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“According to our survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators” – HubSpot
“With the competition for short-form video between Instagram and TikTok still heating up, Reels account for 30% of time spent on the Meta-owned platform” – Sprout Social
“short-form videos are popular with consumers. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands” – Search Engine Land
“We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate” – Later
Social Media Marketers' Biggest Goals:
“Organic social trends follow those of paid social: Once again, the most-used platforms across all business sizes include Instagram (22.17%), Facebook (22.03%), and YouTube (16.89%)” – Klaviyo
Here's related information that you may find helpful – Social Media Management vs Digital Marketing
“Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“Social media has entered the age of search. Every social media marketer should start considering the role of SEO in content performance” – Social Media Trends 2024 Report by ICUC Social
“Instagram started as an image-sharing platform and even though it has evolved to be much more, its content is still made of 87% images” – Sprout Social
“If you’re not advertising on Instagram Stories, you should be! 50% of people surveyed say they’re more interested in a brand after seeing it on Instagram” - Hootsuite
“LinkedIn is uniquely suited for B2B lead gen, and the results demonstrate it; cost per lead is 28% lower than Google AdWords” - LinkedIn Marketing Solutions
“While social media signals aren't a direct ranking factor, the information shared across social platforms can help you show up on search results” – Search Engine Land
“Social commerce is growing rapidly, with some research suggesting it will grow 3 times as fast as e-commerce. Brands are turning to platforms like Instagram, TikTok and Youtube to grab larger audiences and develop stronger brand awareness, per Gartner” – RETAIL DIVE
“That said, you’ll want to embed larger images instead of standard thumbnails as content with larger images tend to get a 38% higher CTR. An image size of 1200 x 627 pixels is recommended” – LinkedIn Ads
“Research has shown that powerful creative can help businesses generate 10-20x more sales” – LinkedIn Ads
“As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy” – Hootsuite
“Four out of five LinkedIn members drive business decisions. And LinkedIn audiences have twice the buying power of the average online audience. Imagine the boost these community-centric Groups give to your LinkedIn marketing” – Sprout Social
“In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company” – HubSpot
“You can use both organic and paid campaigns to increase your ROI. You have a potential to see 61% higher conversions and lower the cost per conversion by 12% by having both a LinkedIn Page and by running LinkedIn ads” – HubSpot
“Posts that fuelled an emotional response had a 44% higher average click-through rate compared to those that didn’t” - LinkedIn Marketing Solutions
“6x higher conversion - Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert” – LinkedIn Ads
“According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel” – LinkedIn Marketing Solutions
“Your employees are some of your best brand advocates. This is especially true on LinkedIn, where employees have an average of 10x more first-degree connections than a company has followers” – HubSpot
“LinkedIn is a great platform for B2B marketing, as it allows you to connect with other professionals in your industry and share your expertise. In fact, LinkedIn generates more than twice as many leads per impression as Facebook or Twitter” – FoundationInc
“72% of SaaS customers use LinkedIn Ads to generate conversions” - LinkedIn Ads and Winning by Design SaaS Market Report
“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater
“Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed” - LinkedIn Data-Driven Best Practices [content strategy].
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“Search engine optimization is essential for building a robust YouTube channel. With a strong SEO strategy for YouTube, you can drive discovery, improve search rankings, attract viewers, and grow your channel efficiently” – Social Media Examiner
“Brands with creative advertising that harnessed emotion acquired 198X more followers on average than the rest of the companies on LinkedIn” - LinkedIn Marketing Solutions.
“Using relevant tags and hashtags in social media posts can increase discoverability” – Search Engine Land
“Research for “The B2B Effectiveness Code” from the B2B Institute, WARC, and Lions found that while powerful creative can generate 10-20x more sales, an astounding 75% of B2B creative is deemed ineffective” – LinkedIn Marketing Solutions eBook on Key Best Practices
“Our 2023 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., on Thursday, Fridays, and Saturdays” – HubSpot
“33% lift in purchase intent - Ad exposure on LinkedIn attracts the right buyer” – LinkedIn Ads
“Optimize your social media profiles to boost search engine visibility and attract organic traffic. Use relevant keywords, user-friendly links, and engage with your audience” – The Traffic Talk Newsletter
“YouTube is the “second Google”—a vast, ever-growing collection of content that hundreds of millions of people use each day” – Social Media Examiner
Here's related information that you may find helpful – What does Social Media Engagement mean?
“Ads on LinkedIn that reference current hot topics get 31% higher engagement rates than non-topical ads” - LinkedIn Data-Driven Best Practices [content strategy].
“58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers” – HubSpot
“B2B audiences exposed to both branding and acquisition campaigns are 6x more likely to convert than those only exposed to one or another” - LinkedIn Marketing Solutions
“Investing in video marketing, a relatively new channel, can be scary, but the numbers don't lie: A full 70% of viewers purchase from specific brands after seeing their advertisements on YouTube, research has found” – MarketingProfs
“If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source” – Sterling Sky
“Social media ads rise to the top with 66% of responses. Paid search (66%) and YouTube ads (40%) follow in second and third places which are the best bet for promoting content” - The State of Content Marketing 2023 Global Report by Semrush
“Shopping ads on Pinterest drive three times the conversion of other competing platforms” – HubSpot
“Engagement on tweets from brands on Twitter tends to be highest Tuesdays through Fridays, from 9 a.m. and until around noon” – MarketingProfs
ROI from Social Media for Organizations
“The number of Americans using Twitter since Elon Musk took over has increased by +8.3 percentage points to 57.8%” – Attest 2023 Report
“YouTube is popular across every age group. Seventy-seven percent of 18- to 35-year-olds can be reached through YouTube. The age group with the lowest reach is 65+, yet it still boasts 67% reach. Basically, everyone is watching YouTube and 62% of users are on YouTube every day” - Social Media Marketing Trends 2023 by Social Media Examiner
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“Tweets with hashtags generate more engagement than tweets without them. Adding hashtags to your tweets is a great way to expand your influence on Twitter” - HubSpot
“Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%)” – MarTech
“With 93% of affiliates using social media, it's evident that the platform remains a goldmine for affiliate marketing success. Engaging your target audience through strategic social media campaigns can yield remarkable results” – DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]
“Sharing content on social media can lead to likes, shares, and comments. You’ll develop a better understanding of your audience, and it can help give direction for future content” – Semrush
“Shorts is the fastest-growing content type on YouTube, and is now driving over 50 billion daily views in the app” – Social Media Today
“Spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending will—and it will remain ahead through 2025” – Insider Intelligence
“Not only is social media a powerful content distribution engine, but it’s also a great way to see if the content you’re creating is resonating” – Buffer
“After Instagram, YouTube is the second most popular platform for influencer marketing. Compared to traditional celebrity partnerships, collaborations with social media content creators have been 4x more effective” – Semrush
“Surveys show that 87% of people consider LinkedIn a trustworthy source of information and contacts. Once again, other social media platforms just don't come close, with Facebook hovering at trust levels of around 40%” – Social Media Examiner
“Almost all bloggers promote the content on social media. This hasn’t changed and probably never will. It’s fast, easy and free” – Orbit Media Studios [Bloggers Survey 2023]
“Making sure your social content connects with business goals gives your social media efforts a higher purpose. And putting your audience’s desires at the heart of those efforts keeps them rooted in customer value and authentic relationships” - Social Trends 2024 Report by Hootsuite
“By 2024, social media success will be measured not just by engagement but also by reach and impressions, which will serve as crucial indicators of brands´ online presence” – Semrush Social Media 2024 Trends Report
“With organic reach declining on social media and ongoing shifts in search ranking factors, investing in paid social campaigns is increasingly important” – CMI
“Regarding social media, only 58% of respondents somewhat agree or strongly agree their company is able to effectively leverage social listening data to generate valuable customer insights for marketing” - The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert
“Social media is big business. One recent report valued the industry at a whopping $231 billion” – HubSpot
“Social commerce is set to revolutionize online shopping on social media platforms in 2024, with research suggesting it will grow into an $80 billion industry by 2025” – Social Media Trends 2024 Report by ICUC Social
“While it’s true that social media links aren’t likely to make a big impact on website SEO, social media can be a powerful source of engagements and shares that can lead back to your site. This means that your team will have to spend quality time building up your social media presence” – Level343
“Facebook remains the most used social media platform in the world, with the largest advertising market share (16%)” – Search Engine Journal
“Social media is indisputably the #1 marketing channel. Not only does it offer the highest ROI, but it's used by 43% of marketers” – HubSpot
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“our consumer trends survey shows that 1 in 4 social media users bought a product based on an influencer’s recommendation in the past three months - that’s up 33% from when we ran the same survey a year before” – HubSpot
“Remember that social media is not a simple broadcast platform. Your audience wants to see your content, sure. But they also want to interact with you, the brand (or creator) behind the content” – Hootsuite
“Social media is useful for reaching personas that are harder to find through search alone” – Ahrefs
“Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social” – Hootsuite
“Educational content harmonizes with consumers, with 89% making a purchase after a video serenade, mostly on social media” – DailyZoo Newsletter
“Did you know posting consistently on social media can lead to a 23% increase in engagement?” – Cloud Campaign
Most Suitable Social Media Platforms based on Business Type:
“19% of social media users reported sending a DM for customer service in 2023 — up 45% from 2022. 1 in 5 younger consumers prefer customer service via DM” - HubSpot’s 2024 State of Marketing Report
“Unsurprisingly, image-centric content still accounts for a 65% share of posts on Instagram – and nearly 75% of posts on Facebook” – Emplifi’s 2024 Social Media Benchmarks Report
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“According to The 2023 CMO Survey, companies allocate 17% of their marketing budget to social media — and experts predict this figure will increase to 26.4% in five years” – CoSchedule
“Social media will not drive any direct SEO value, but it can bring traffic to a site, leading to rankings and leads” – BuzzStream
“YouTube, the second largest search engine after Google, is twice more likely than any other video service and social media platform to be used for researching products and brands” – Search Engine Land
“Businesses are posting more and more videos on social media now—about 3-5 videos per week (including long-form, short-form, and clips). If you haven’t already, make video a part of your social media strategy” - Wistia’s 2024 State of Video Report
“Even if you’re building a personal brand on social media, you can look at other people in your niche and take note of the content topics, formats, and hooks that work well for them. You can then use that data as inspiration for your social media strategy” – copyblogger
“Social media marketing is one of the best channels for brand awareness and lead generation. But it’s also a never-ending grind that requires a constant flow of content ideas to stay relevant” – WordStream
“Scheduling your content ahead of time is important for basic efficiency. Plus, it will help bring your social media marketing strategy to life” – Hootsuite
“SMBs report needing the most help with social media marketing. Likely reasons include having to maintain a regular posting cadence on social media networks to keep followers engaged and periodically running out of creative juice when it’s time to write more content” - The Current State of SMB Marketing Report by Constant Contact
“59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising, according to Facebook Advertising” – MarTech
“Marketers think Instagram is better at converting video viewers into customers, according to research from Zoomd” - Stacked Marketer Newsletter
“In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix” – Search Engine Land
"According to LinkedIn’s research, when you post daily, you can grow your followers 8x faster than posting weekly” – springboard
“Over the past three years, the average ROI of social media spending has been 36% higher than the average ROI across all media. Our brand impact data also illustrates that 75% of people who are exposed to social media ads say the ads made them more likely to purchase, use or consider the brand” – Nielsen’s 2024 Annual Marketing Report
“Testing your social media strategies is a must for high ROI. When you know what produces results, you know what you need to continue doing to meet your goals” – HubSpot
“Social media ad revenue rose 8.7% YoY to reach $64.9 billion in 2023” – MarTech
“Social media marketing is essential for both startups and large corporations. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty” – MarTech
“Social media advertising supplements organic social media marketing (it doesn’t replace it)” – Buffer
“rising costs are not the main concern about social media ROI for brands… It’s the time and budget necessary to maintain a presence on multiple platforms” – Stacked Marketer Newsletter
“Measuring how many social media interactions lead to desired actions (like purchases or sign-ups) helps directly link social media efforts to business goals” – Level343
“As of April 2024, the total potential reach of Facebook ads is 2.24 billion. This accounts for a whopping 27.7% of the global population” – Backlinko
“eMarketer predicts Instagram’s ad revenue will account for 49.9% of Meta’s total U.S. revenue by 2025 as its growth continues to outpace Facebook” – Hootsuite
“We’ve found that LinkedIn posts receive the bulk of their likes, comments and reach potential within 2 hours of it’s posting. Maximize that potential and post when your audience is online” – CoSchedule
“The ad platform most used by marketers is Facebook (66%), followed by Instagram (54%). B2C marketers are more likely to use Facebook ads (71% B2C vs. 60% B2B) than their B2B counterparts. B2B marketers are using more LinkedIn ads (39% B2B vs. 22% B2C)” - 2024 Social Media Marketing Industry Report by Social Media Examiner
“Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results” – Buffer
“ 50% of users are more interested in a brand after seeing its ads on Instagram” – HubSpot
“Social media marketing is essential for both startups and large corporations. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty” – MarTech
“21% of marketers say YouTube (alongside Facebook) offers the highest ROI when working with influencers or creators. That’s the highest of all platforms” – HubSpot
“Most of the social platforms have seen a rise in customers over the years. Facebook has seen a 31% increase in the past four years, while Instagram social shoppers increased 56.2% during the same period” – Stacked Marketer Newsletter
“the top five social platforms that marketers deem most important over a 5-year period. It appears Meta-owned platforms still remain dominant with Facebook and Instagram combined increasing to 69%” - 2024 Social Media Marketing Industry Report by Social Media Examiner
“Instagram is an excellent platform if you're targeting Gen-Z or millennials who make up the platform's primary audience.” – HubSpot
“LinkedIn is the natural choice for those working in more corporate environments, particularly in the B2B industry” – Buffer
“YouTube is also popular across multiple age groups. In the last three months, 68% of Millennials have visited YouTube, followed by 69% of Gen Z, and 65% of Gen X. More than half of Baby Boomers (51%) have used YouTube in the last three months” – HubSpot
“TikTok, Reels, YouTube Shorts, Instagram stories, TV spots … the list goes on. Short-form video content is everywhere you look these days — and all of it is fighting for your attention” – springboard
“More visual content + avoiding links = Higher LinkedIn engagement” – Buffer
“around 79% of B2B marketers surveyed by Omobono agreed that social media marketing is a worthwhile investment and offers good results” – MarketingProfs
“Micro-community engagement requires social media marketers to test their patience – relying on sharing helpful resources, answering questions, and delving into meaningful conversations first” – Search Engine Journal
“Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy” – Hootsuite
“Over 98% of creators in the US publish sponsored photos and videos on their main Instagram feeds, Stories, or Reels, while 89.6% post on TikTok and 68.9% post on Facebook” – DesignRush
“People tend to prefer liking video content on TikTok more than on platforms like Instagram or Facebook, where the content is more diverse” - Socialinsider’s 2025 Social Media Benchmarks Report
“According to a recent Bazaarvoice survey, 54% of users turn to Facebook for product research, making it the top platform for discovery” – Stacked Marketer Newsletter
“Scan platforms like Reddit, Quora, or niche-specific Facebook groups where your audience hangs out. Look for threads or discussions related to your industry and identify recurring keywords or phrases that pop up” – Moz
“Only 36.7% of the top three ranking YouTube videos used hashtags” – ADILO
“With billions of monthly users, YouTube offers brands a unique opportunity to diversify their content strategy, and foster deeper connections with their audiences” – Women In Tech SEO
"Consider that 90% of videos in Google’s search results come from YouTube and that the video-sharing platform is also ranked No. 2 in most popular social media networks” – Bruce Clay
“Brands typically post an average of 5 times per week on Instagram and 2 times per week on TikTok” - Socialinsider’s 2025 Social Media Benchmarks Report
“Conduct in-platform polls on LinkedIn, Instagram Stories, or Twitter/X to gauge opinions quickly. This might be more effective for gauging content topics or either/or questions that are easy for people to answer on the fly” – SparkToro
Keep coming back to this blog post about social media marketing statistics for future updates and to stay on top of the competition.
Here's related information that you may also find helpful – Know why social media influencers are good?
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