Social Media Marketing Statistics - [Data to Engagement]
Updated: Sep 4
Social Media Marketing Statistics:
This blog post is all about social media marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Social Media Marketing Statistics:
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“B2C marketers are more likely to value Facebook ads (53% B2C vs. 36% B2B) than their B2B counterparts. B2B marketers place more value on LinkedIn ads (18% B2B vs. 3% B2C)” - 2023 Social Media Marketing Industry Report
“The paid social channels SMBs use most heavily are Facebook (25.5%), Instagram (25.25%), and YouTube (17.08%)” – Klaviyo
“Facebook users represent 37% of the world’s population” – passport-photo.online
“Fifty-nine percent [59%] of B2C marketers plan on increasing Instagram organic activities, compared to 52% of B2B” - 2023 Social Media Marketing Industry Report
"Facebook Ads have an average return on investment (ROI) of 152% and an average conversion rate of 9.21%, which is higher than Google Ads at 3.48% on the Search Network and 0.72% on the Display Network" - SEOCHATTER
“Five channels dominated the social landscape globally. Facebook (89%), LinkedIn (87%) and Instagram (84%) are top, with YouTube (64%) and Twitter (61%) close behind” - State of Social 2023 Report [EMEA Edition] by Meltwater
“Instagram advised creators to use between 3-5 hashtags on their posts, despite allowing up to 30” – Later
Web Traffic Referrals from Social Media:
“NBC News shares, 40% of Gen Z users use TikTok and Instagram to search for brands and products” – 2023 Social Trends Report by PLANOLY
“50% of SaaS customers use LinkedIn Ads to promote brand awareness” - LinkedIn Ads and Winning by Design SaaS Market Report
“Including hashtags in your social media posts is a quick and easy way to improve your social media marketing results” – Angie Gensler
“Thirty-seven percent [37%] of marketers plan on increasing their Facebook organic activities. Facebook is still the most important social network for most marketers” - 2023 Social Media Marketing Industry Report
“Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged” - Semrush
“The ad platform most used by marketers is Facebook (67%), followed by Instagram (52%)” - 2023 Social Media Marketing Industry Report
“Due to constantly changing trends and algorithms, social media marketing will always be somewhat trial and error. But analyzing your content helps you find out what is or isn’t working. So you can create content your audience enjoys” – Semrush
“Facebook has throttled the reach of business pages, while ad costs have gone up. Only 7% of posts on the platform contain links to external sites. That's a reduction of 53% in just the past 9 months” – Social Media Examiner
“The future of YouTube is bright for marketers and content creators, and not just because it's the home for long-form video (which is here to stay), but because of the other content types that will be prominently featured on the platform. Namely, short-form video and podcasts” - Social Media Marketing Trends 2023 by Social Media Examiner
Best times to post on social media platforms:
“With billions of potential customers using various platforms daily, social media is a powerful business tool. Social media marketing can help you engage with potential customers, build brand awareness, and promote your products” – HubSpot
The days and times that tend to deliver the highest engagement, on average, on Facebook posts from businesses are Mondays through Thursdays from 8 a.m. until around 1 p.m” – MarketingProfs
“Facebook is the most popular social media platform marketers are using in 2023, and it has the best ROI compared to every other platform” – HubSpot’s 2023 State of Marketing Report
“B2C marketers are more likely to use Facebook ads (71% B2C vs. 61% B2B) than their B2B counterparts. B2B marketers are using more LinkedIn ads (39% B2B vs. 17% B2C)” - 2023 Social Media Marketing Industry Report
“57% of marketers listed Facebook as their platform of choice when working with creators and influencers” – HubSpot
“Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second with 79%. Not surprisingly, Instagram is also the second most preferred platform for customer service after Facebook, for marketers and consumers” – Sprout Social
“In short, marketing fundamentals aren’t changing but the method of connection is. Be relevant, real, and available on every platform that your viewers are on, and tell stories worth sharing” - Social Media Marketing Trends 2023 by Social Media Examiner
“Facebook takes top spot for the best channel for sharing content, with 55% of responses” - The State of Content Marketing 2023 Global Report by Semrush
“Facebook ads have an average cost per click (CPC) of $1.72, an average click-through rate (CTR) of 0.90%, and an ad conversion rate of 9.21%” – passport-photo.online
“Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales” - 2023 Social Media Marketing Industry Report
“Over 98% of Facebook users access the social network from mobile devices” – passport-photo.online
“A very significant 89% of marketers use Facebook (followed by Instagram at 80%). Forty-five percent of marketers claim Facebook is their most important social platform” – 2023 Social Media Marketing Industry Report
“With a projected $2T market by 2025, “social media platforms like Instagram, Facebook, and TikTok offer seamless integration options for businesses to showcase their products, engage with customers, and drive sales” – Klaviyo
“The organic social channels SMBs use most heavily are Facebook (21.43%), Instagram (21.43%), and YouTube (17.97%)” - Klaviyo
“If you can’t keep up with every platform, marketers plan on investing the most in Instagram, Facebook, YouTube, and TikTok. Choose your players and build stronger communities in fewer places” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“Instagram has proven to be the best source of ROI, engagement, and quality leads (tied with Facebook). Marketers also feel that the Instagram algorithm is the most accurate, and that it’s the best place to grow a brand audience” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“LinkedIn is a great platform for B2B marketing, as it allows you to connect with other professionals in your industry and share your expertise. In fact, LinkedIn generates more than twice as many leads per impression as Facebook or Twitter” – FoundationInc
How frequently marketers running ads on social media platforms?:
“YouTube and Facebook are the most popular platforms for long-form content” – Sprout Social
“The most successful creators are those who don’t just build great content, but build great communities as well. Engaging regularly and authentically with the audience you have built is critical in growing your following and distribution on Facebook” – Meta for Creators
“The most effective organic promotional tactics are social media sharing, optimization for search, and sharing in Facebook groups” - The State of Content Marketing 2023 Global Report by Semrush
“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” – Brennan Dunn, Growth Lab
“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater
“It's no secret that opportunities are continuing to grow on Instagram for Business. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts” – HubSpot
“A 2022 survey by Morning Consult found that 54% of Gen Zers said they spend at least four hours daily on social media, and 38% spend even more time than that. Their most used social platforms are YouTube, Instagram, TikTok, and Snapchat” – Search Engine Journal
“DMs are also a powerful (and relatively new) sales channel. Companies have started selling products directly in social apps with social media shopping tools on Instagram, Facebook, and TikTok” – HubSpot’s 2023 State of Marketing Report
“Instagram is the highest ROI platform, and it will remain popular with marketers this year. More than half of marketers (51%) using Instagram for their brand plan to increase their investment in 2023” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“According to our survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators” – HubSpot
“With the competition for short-form video between Instagram and TikTok still heating up, Reels account for 30% of time spent on the Meta-owned platform” – Sprout Social
“We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate” – Later
Social Media Marketers' Biggest Goals:
“Organic social trends follow those of paid social: Once again, the most-used platforms across all business sizes include Instagram (22.17%), Facebook (22.03%), and YouTube (16.89%)” – Klaviyo
“Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“Instagram started as an image-sharing platform and even though it has evolved to be much more, its content is still made of 87% images” – Sprout Social
“If you’re not advertising on Instagram Stories, you should be! 50% of people surveyed say they’re more interested in a brand after seeing it on Instagram” - Hootsuite
“LinkedIn is uniquely suited for B2B lead gen, and the results demonstrate it; cost per lead is 28% lower than Google AdWords” - LinkedIn Marketing Solutions
“Social commerce is growing rapidly, with some research suggesting it will grow 3 times as fast as e-commerce. Brands are turning to platforms like Instagram, TikTok and Youtube to grab larger audiences and develop stronger brand awareness, per Gartner” – RETAIL DIVE
“Instagram is still the major creator channel with $2.23 billion spent on influencer marketing just in the U.S. this year – mostly thanks to the “wide range of shoppable content” – eMarketer’s Influencer Marketing Report [2022]
“That said, you’ll want to embed larger images instead of standard thumbnails as content with larger images tend to get a 38% higher CTR. An image size of 1200 x 627 pixels is recommended” – LinkedIn Ads
“Research has shown that powerful creative can help businesses generate 10-20x more sales” – LinkedIn Ads
“As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy” – Hootsuite
“Four out of five LinkedIn members drive business decisions. And LinkedIn audiences have twice the buying power of the average online audience. Imagine the boost these community-centric Groups give to your LinkedIn marketing” – Sprout Social
“In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company” – HubSpot
“You can use both organic and paid campaigns to increase your ROI. You have a potential to see 61% higher conversions and lower the cost per conversion by 12% by having both a LinkedIn Page and by running LinkedIn ads” – HubSpot
“Posts that fuelled an emotional response had a 44% higher average click-through rate compared to those that didn’t” - LinkedIn Marketing Solutions
“6x higher conversion - Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert” – LinkedIn Ads
“According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel” – LinkedIn Marketing Solutions
“Your employees are some of your best brand advocates. This is especially true on LinkedIn, where employees have an average of 10x more first-degree connections than a company has followers” – HubSpot
“LinkedIn is a great platform for B2B marketing, as it allows you to connect with other professionals in your industry and share your expertise. In fact, LinkedIn generates more than twice as many leads per impression as Facebook or Twitter” – FoundationInc
“72% of SaaS customers use LinkedIn Ads to generate conversions” - LinkedIn Ads and Winning by Design SaaS Market Report
“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater
“Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed” - LinkedIn Data-Driven Best Practices [content strategy].
“Search engine optimization is essential for building a robust YouTube channel. With a strong SEO strategy for YouTube, you can drive discovery, improve search rankings, attract viewers, and grow your channel efficiently” – Social Media Examiner
“Brands with creative advertising that harnessed emotion acquired 198X more followers on average than the rest of the companies on LinkedIn” - LinkedIn Marketing Solutions.
“Research for “The B2B Effectiveness Code” from the B2B Institute, WARC, and Lions found that while powerful creative can generate 10-20x more sales, an astounding 75% of B2B creative is deemed ineffective” – LinkedIn Marketing Solutions eBook on Key Best Practices
“Our 2023 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., on Thursday, Fridays, and Saturdays” – HubSpot
“33% lift in purchase intent - Ad exposure on LinkedIn attracts the right buyer” – LinkedIn Ads
“YouTube is the “second Google”—a vast, ever-growing collection of content that hundreds of millions of people use each day” – Social Media Examiner
“Ads on LinkedIn that reference current hot topics get 31% higher engagement rates than non-topical ads” - LinkedIn Data-Driven Best Practices [content strategy].
“58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers” – HubSpot
“B2B audiences exposed to both branding and acquisition campaigns are 6x more likely to convert than those only exposed to one or another” - LinkedIn Marketing Solutions
“Investing in video marketing, a relatively new channel, can be scary, but the numbers don't lie: A full 70% of viewers purchase from specific brands after seeing their advertisements on YouTube, research has found” – MarketingProfs
“If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source” – Sterling Sky
“Social media ads rise to the top with 66% of responses. Paid search (66%) and YouTube ads (40%) follow in second and third places which are the best bet for promoting content” - The State of Content Marketing 2023 Global Report by Semrush
“Shopping ads on Pinterest drive three times the conversion of other competing platforms” – HubSpot
“Engagement on tweets from brands on Twitter tends to be highest Tuesdays through Fridays, from 9 a.m. and until around noon” – MarketingProfs
Consumers love seeing videos on social media:
“The number of Americans using Twitter since Elon Musk took over has increased by +8.3 percentage points to 57.8%” – Attest 2023 Report
“YouTube is popular across every age group. Seventy-seven percent of 18- to 35-year-olds can be reached through YouTube. The age group with the lowest reach is 65+, yet it still boasts 67% reach. Basically, everyone is watching YouTube and 62% of users are on YouTube every day” - Social Media Marketing Trends 2023 by Social Media Examiner
“Tweets with hashtags generate more engagement than tweets without them. Adding hashtags to your tweets is a great way to expand your influence on Twitter” - HubSpot
Keep coming back to this blog post about social media marketing statistics for future updates and to stay on top of the competition.
Here's related information that you may also find helpful – Ready to use social media for customer service? [7 tips to drive success and build loyalty].
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