Ultimate List of Search Engine Optimization (SEO) Stats! You Are Not Aware Of!
SEO is a complex field, and it can be hard to know where to start. What are the best SEO practices? Should you invest in an SEO company or agency or expert? Do you need a blog? A website? SEO is not something that should be ignored. This is bad for business because people will have trouble finding your site and eventually lose your business leads, sales and overall generating revenue from your online business. Additionally to mention that, link building is the need of the hour in a post-pandemic era! (as other ads costs are rising) which is one of the true potential drivers of organic traffic to your business.
Here are the latest ultimate list of Search Engine Optimization (SEO) stats/facts/findings that might help for maximizing the success of your website or business with SEO strategies:
When it comes to link data, Ahrefs again was the clear winner here with 61% of digital marketing professionals saying that they trusted their data the most when it came to link building. This was followed by Google Search Console with 17% and Majestic with 9%.
Again, Ahrefs came out on top with just over half (51%) of digital marketing professionals saying they'd choose this tool above all others if they could only pick one.
When it comes to using tools for link building, the clear winner again this year was Ahrefs which is used by 81% of digital marketing professionals. Following behind was a fairly close split between Google Sheets (55%), SEMrush (48%) and Moz (43%).
Digital marketing professionals who said that they used paid links stayed the same as last year with 27% saying they used this tactic.
Guest posting has dropped down the list a little compared to 2020 with 42% of digital marketing professionals saying they used it, compared with 51% last year.
Over half (54%) of digital marketing professionals said that they carried out competitor analysis to generate links, whilst 50% use brand mention reclamation as a technique.
The most popular techniques digital marketing professionals use for link building: 76% content marketing to specifically generate links.
Impact on your link building results as a result of the pandemic: 36% of digital marketing professionals didn't notice any difference at all, but 27% then said it was harder but only in certain industries.
44% of digital marketing professionals felt positive that link building has delivered results and 39% felt fairly confident.
The attributes of a link digital marketing professionals focus on when it comes to positively influencing organic search rankings: (71%) links from sites specifically related to the niche of the website getting links; (50%) links from domains where you hadn't got links before; (48%) links from domains that had high authority.
49% of digital marketing professionals believe links to the domain as a whole are most important.
51% of digital marketing professionals believe that links directly to a target page (such as a product or category page) are necessary in order for that page to rank.
Top factors go into determining if a link is topically relevant or not, digital marketing professionals said: the topic of the page where the link is placed (55%) and the topic of the domain where the link is placed (52%).
80% of digital marketing professionals do not report a competitor for breaking Google Webmaster Guidelines.
63% of digital marketing professionals said that they believe buying links does positively influence rankings.
Almost half of all videos making it to the top 10 search results on YouTube are 3-5-minutes long.
The average number of likes for the second position on YouTube's search results is 72% less than the average number of likes for the first position.
The average number of views for a YouTube video sitting in the second position is 74% less than the average number of views for a video in the first spot.
55% of videos have a match ratio between title and keyword equal to 1.
Only 8% of videos with timestamps rank at the first position.
52% of videos ranking for "how-to" keywords are longer than 5 minutes, while for the general sample, it's only 33%.
52% of videos ranking for "how-to" keywords have more than 100 words in the descriptions, while for the general sample, it's only 31%.
More than half of the videos that ranked at the first position have more than 50 words in the description.
I hope this list of SEO stats/facts/findings might help in your business marketing plans and take your business to next level to stay ahead in the competition.
By the way, if you are interested to access all the latest stats from time to time, you may just access them from PrimoStats.
All the best....
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