Where do Facebook Ads appear?

Photo by Anderson Guerra [Pexels]

Where do Facebook Ads appear?:

Facebook Ads can appear in a variety of places on and off of Facebook. On Facebook, these ads typically appear in the news feed, on the right sidebar, and in the Marketplace. Off of Facebook, you may see Facebook Ads on other websites and apps that partner with Facebook.

Where do Facebook Ads show up?:

The news feed is the most popular spot to advertise on Facebook because it's where most people spend the most time when they're on the platform.

Do you know? As per the Digital 2023 Global Overview Report by Meltwater and We Are Social’s study and research, Facebook has 2.96 billion total monthly active users across the world, with an average monthly usage time of 19 hours and 43 minutes.

Ads in the news feed are typically displayed as 'Sponsored' posts, with a label indicating that they’re an ad. These ads can be targeted to specific audiences based on age, location, interests, and more. [Here is how you create a Facebook Ads campaign effectively]

Appearance of Facebook Ads [in the main news feed and right sidebar]:

Screenshot from my Facebook Desktop Version

The right sidebar is the second most popular spot for Facebook Ads. These ads appear in the right sidebar of the platform's desktop version and often look like regular posts, but with a label indicating that they’re an ad.

These ads are often designed to be attention-grabbing and can link to external websites. [You cannot view this space on your mobile version of Facebook].

Facebook also has a Marketplace section, where businesses or individuals can promote their products or services by creating such posts manually as listings. Here ads appear as “Sponsored” posts and are displayed alongside regular listings. You can view them in the mobile version too.

Appearance of Facebook Ads [in Marketplace section]:

Screenshot from my Facebook Desktop Version

Finally, you may see Facebook Ads on other websites and apps that partner with Facebook. This type of ad is called a “Display Ad” and is displayed as a banner ad or pop-up window on partner websites or apps.

These ads might link to external websites and frequently appear to attract the viewer's attention. The chances of the appearance of such an ad type will be more if you engage in any Facebook ads consistently.

So, all in all, these are the few different places where Facebook Ads appear - in the news feed, right sidebar, Marketplace section, and on other websites and apps.

Here's related information that you may also find helpful – Social Media Trends 2023 [63 Key Insights and Facts]

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].