Will Influencers Last?:
“Influencer Marketing is expected to reach $22.2 Billion by 2025” – 2023 Social Trends Report by PLANOLY
Brands have jumped on board with social media influencers to promote their products and services, and many influencers have become household names. However, the question remains: will influencers last? or will social media influencers last?
To answer this question more, we need to look at the history of advertising. Advertising has been around for decades, and it has evolved over time.
From print ads to radio ads to TV commercials, advertising has always been a way for brands to promote their products and services.
However, in recent years, consumers have become more skeptical of traditional advertising methods. They are bombarded with ads everywhere they go, and they are becoming immune to them.
This is where influencers come in. Influencers are people who have a large following on social media platforms like Instagram, Facebook, YouTube, Snapchat, and TikTok. In fact, influencers in link-building efforts play a major role too.
They have built a loyal following over time by creating content that resonates with their audience.
“Influencer marketing has been an effective way to reach engaged audiences for several years and now, marketers are seeing more value in niche micro-influencers and creators for targeted campaigns” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
Brands have recognized the power of influencers and have started partnering with them to promote their products and services.
Influencer marketing has been effective because it feels more authentic than traditional advertising.
When an influencer promotes a product, it feels like a recommendation from a friend rather than an advertisement. This is why influencer marketing has been so successful. [If interested, know the legal problems in influencer marketing].
There’s a learning curve involved. You want to create partnerships with influencers who align with your brand values and whose audience matches your target” – Semrush
So, will influencers last? The short answer is yes. Influencers are here to stay, but the industry will continue to evolve.
As more brands enter the space, competition will increase, and influencers will need to find new ways to stand out.
We may see a shift towards micro-influencers (influencers with smaller followings), as brands look for more niche audiences. In fact, this trend has already started in recent months.
Also, know the trend of UGC in ads creation, that's getting popular.
“Influencer marketing is here to stay, and we think it will hit a unique stride in 2023 if brands are willing to adapt and see the opportunities of working with a wide range of influencers” - 2023 Marketing Guide Report by Meltwater
In conclusion, influencers are not going anywhere anytime soon. They have become an integral part of the advertising landscape, and brands will continue to partner with them to promote their products and services.
However, as with any industry, there will be changes and evolution over time. The key for influencers will be to stay relevant and continue to provide value to their audience.
Here's related information that you may find helpful – Know how much social media influencers get paid.
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