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Yes, content marketing works. It works because it is a powerful combination of made-for-media content and relationship marketing.
Content marketing is made for media because it is designed to be highly shareable and attention-grabbing. It's created to engage and speak directly to your target audience. It's also written with the sole purpose of generating leads and converting them into customers.
"65% of companies whose content marketing was very successful in 2021 run content audits more than twice a year" - Semrush
Content marketing is also an important part of building brand recognition. Your target audience will remember and be familiar with the name of your business if they have read or watched content that discusses your company or product.
Content marketing is also a cost-effective way to build a strong brand from scratch and reach your target audience in ways that will yield results.
Overall, Content Marketing works and can help your business generate leads, sales, solve customer problems, and build brand recognition.
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