A web page's content is important to its SEO rank because it determines how well the page content is written and how relevant it is to the search query. However, it still depends on various factors and circumstances.
If you're rewriting the contents of a web page, you should make sure that the new content is relevant and original. Also, it should be well-written and grammatically correct.
If you are doing some minor edits to improve readability, writing quality, or usability, it is fine.
Most SEO experts agree that it takes time for rewritten content to rise in the search engine results pages.
Referring to Key Insights from Semrush’s State of Content Marketing Global Report 2022, updating content shows a positive influence on SEO. The engagement went up by 45% and rankings/traffic increased by 43%.
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