Does rewriting the contents of a web page affect its SEO rank?
Yes, rewriting the contents of a web page can affect its SEO rank.
When you rewrite the content, you may inadvertently change keywords, alter the overall relevance of the page, or disrupt the existing SEO optimizations.
It is important to carefully consider the impact of the changes on the page's SEO elements, such as title tags, meta descriptions, headers, and keyword usage. Properly optimizing the rewritten content for SEO can help maintain or improve the page's rank.
“Adopt a strategic, ongoing process of reviewing, updating, and optimizing existing content. Ensure your content remains relevant and competitive amidst the increased content velocity” – Semrush
Here's related information that you may also find helpful – Can keywords be two words? [Don’t ignore this for interesting insights that you have to know].
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