How do businesses determine the right target audience when expanding globally?
How do Businesses Determine the Right Target Audience when Expanding Globally?
Businesses determine the right target audience when expanding globally by:
Analyzing demographic data.
Assessing cultural preferences.
Evaluating purchasing power.
Identifying unmet needs.
Studying competitor strategies.
Testing products in new markets.
“Identify trends that would interest your target audience. Then, create a message that couples that trending content with information centered around their needs or pain points to truly capture their attention” – Backlinko
Market Research Methods:
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This info is so helpful! Thanks