PPC and SEO are the second and third top marketing channels by effectiveness as per HubSpot's State of Inbound Marketing Trends 2022.
SEO likely accelerates your PPC campaigns by getting your ad in front of people who are looking for products and services like yours. With more exposure, you're more likely to reach people who are interested in buying your products or services.
PPC allows you to track which ads are working best so you can adjust your campaign accordingly. You can also fine-tune your ad copy and design to improve performance.
With PPC, you're likely to get more immediate results than with SEO. With SEO, you have more control over the content that's displayed on your site to drive traffic from search engines.
Together, PPC and SEO are powerful combinations that can help you reach large numbers of potential customers. While there's no guarantee that all of them will click on your ad, it's a good start!
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