Search intent is the mindset and desire of a searcher when they enter a query [keywords] into the search engine. It is also defined as the "why" behind a searcher's query. Why did the person search for this? What's their intention? Are they looking to buy something? and alike.
"When creating content, pay attention to your readers’ search intent. Consider how much information should be provided to cover the question" - Key Insights from State of Content Marketing Report 2022 by Semrush
Search intent helps you better rank with keywords by understanding what your users are looking for and tailoring your content to match this. If you can provide relevant information to your users, they are more likely to stay on your site and view more content.
“When a user enters a query, our machines search the index for matching pages and return the results we believe are the highest quality and most relevant to the user” - Google Search Central
In other words, when a searcher’s search query and your webpage content satisfy the same search intent, your webpage will be more relevant and can likely rank higher in the SERPs (search engine result pages).
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