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How do search intent help in ranking with keywords?
Search intent is the mindset and desire of a searcher when they enter a query [keywords] into the search engine. It is also defined as the "why" behind a searcher's query. Why did the person search for this? What's their intention? Are they looking to buy something? and alike.
Understanding search intent helps in ranking with keywords by ensuring that the content aligns with the user's purpose, leading to higher relevance, user satisfaction, and improved rankings for the targeted keywords.
Keyword Intent Mapping:
Here is what Google has said in its SEO documentation:
“When a user enters a query, our machines search the index for matching pages and return the results we believe are the highest quality and most relevant to the user” - Google Search Central
In conclusion, aligning content with search intent is paramount to securing higher keyword rankings.
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