How effective is affiliate marketing for B2B marketing?
Affiliate marketing has already been an effective B2B marketing strategy for years that can help drive website traffic and generate leads and sales for businesses.
Today, there are numerous affiliate networks where B2B businesses can host their products and collaborate with affiliates to promote them effectively.
“What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads, and drive sales” – DailyZoo Newsletter
Here's related information that you may also find helpful – What Emotional Factors might Influence the Decision Making Process in B2B?
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