Digital Marketing Forum

How Often Should an SEO Audit Be Conducted?

Conducting SEO Audit:

Here are the general guidelines suggested for conducting SEO audits based on the type of business website:

Here's related information that you may also find helpful – How to Improve SEO with Google Analytics?

FAQs:

Is It Worth Getting into SEO Audits Today?:

Yes, it is worth getting into SEO audits today. The AI search era has placed a strong emphasis on SEO for businesses, focusing on AI search visibility. Such audits greatly help streamline SEO outcomes.

How to Do a Basic SEO Audit on Your Own Site?:

Here is how to do a basic SEO audit on your own site:

1. Check site indexing in Google Search Console (GSC).

2. Analyze site speed with PageSpeed Insights.

3. Review meta titles and descriptions.

4. Check for broken links and 404 errors.

5. Audit mobile responsiveness.

6. Verify proper use of heading structure (H1, H2s).

7. Check image optimization (alt text, compression).

8. Analyze organic traffic trends in Google Analytics (GA4).

9. Review site security (HTTPS implementation).

10. Evaluate internal linking structure.

Pro-Tip: You can use the Ahrefs Webmasters Tool (AWT) to simplify your SEO audit efforts.

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