Digital Marketing Forum

Are meta description and meta title important in a website's SEO?

Yes, the meta title and meta description are important factors in a website's SEO. The meta title is the text that appears in the search results as the title of a webpage, while the meta description is the text that appears under the title in the search results.

The meta title helps search engines understand the content of the webpage and match it with relevant search queries. It also helps users understand what the webpage is about and decide whether to click on it. This influences ranking.

The meta description provides a summary of the web page's content and can help convince users to click on the webpage in the search results. It also provides additional context and information that can help search engines understand the content of the webpage. This isn't a ranking factor, but it influences users to engage.

Overall, the meta title and meta description are important because they help search engines and users understand the content of the webpage and determine its relevance to their search query. This can also help improve the visibility of the webpage in the search results.

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