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While cold-calling may be a great way to reach potential clients, it can be difficult to do well. If you are going to cold-call, here are a few important things you should keep in mind:
First, always be prepared. Know exactly who you are calling, what company they work for, and why you are calling them. This will show that you respect their time and that you know what you are talking about.
Second, always be polite. Remember that the person you are calling is more likely to help you if they like you. Be friendly and smiley while on the phone. This will make a much better impression than if you were unfriendly or pushy.
Finally, remember that it is never too late to follow up. If you don't reach the person you were calling, don't give up. Keep trying until you get through or reach the right person. Be persistent and determined; this is likely the only way you will ever get through.
Pro-Tip: In a cold call strategy, what gets more responses is how you can positively improve a potential prospect's life or business through your expertise. Once you have identified them, start a conversation—by phone or mail.
In situations like these, you should be prepared to offer a tiny free service to help the potential client feel more confident about making a smart decision.
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