Is Cold Email Illegal?:
No, cold email is not illegal. It is a marketing technique used by businesses to contact potential customers or other businesses via email. In fact, it isn't black and white.
Yet, the legality of a cold email depends on the country and the type of email you are sending. It is also important to do it in the right way so you won’t hurt anyone’s feelings or privacy.
"If you are cold emailing someone with unsolicited marketing materials, it is probably unethical and maybe even illegal"
If you are doing it for in-person meetings or phone calls, it is a standard practice in many industries.
However, if you are using someone’s name without their consent or sending cold emails to those who are not on your list [repeatedly without genuine context], it can be considered spam or spamming, which is not a professional practice.
There are instances where the perception of your cold mail is perceived differently [may be positive] in the mindset of the recipient and is more likely to be engaged [by replying or connecting as early as possible] if you are a well-known brand or business, or a person with a strong personal brand in the industry, field, or niche.
Do you know? - “People buy from people they know, like and trust” - Jeffrey Gitomer
Is Cold Email Legal?:
In general, cold emailing is legal as long as you are not spamming or sending harmful content.
Also remember, continuously sending cold emails [without receiving any response or engagement from the recipient] can lead to your email being blacklisted.
Here are 10 guidelines to ensure you are running and optimizing your cold email campaigns as efficiently as possible.
Pro-Tip: Ethical emailing builds trust and positive relationships in the digital realm. Also, be aware of CAN-SPAM and GDPR to be legally protected.
“Cold emails are yesterday's news. Warm outreach, where familiarity precedes the ask, is the name of the game” – DailyZoo Newsletter
In conclusion, cold email is not illegal unless it is strategically implemented. To stay on the right side of the law and foster genuine connections, prioritize transparency, consent, and respect for recipients' privacy.
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Here's related information that you may also find helpful – Email Marketing Statistics [Email is always a profitable channel].
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P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].