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It really depends on your own individual needs and goals. A niche market is defined as a small, specialized segment of a larger market.
Generally speaking, niche markets tend to be less competitive than large markets, and can offer an opportunity for entrepreneurs to stand out and get noticed.
On the other hand, large markets often come with more potential for growth due to the sheer size of their customer base. If you're looking to make a bigger impact or generate more revenue, then a large market may be the better option.
It really comes down to what you are looking to achieve. If you're looking to carve out a niche for yourself and make a name in a smaller, more specialized market, then a niche market is likely the way to go.
However, if you're looking to maximize your potential reach and revenue, then a large market may be the better choice.
“In 2023, a large part of strong brand identities will rest on in-depth, real-time knowledge of target audiences in niche, online communities” - 2023 Marketing Guide Report by Meltwater
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