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The issue is, we are living in a world that is consumed by advertising. It is so much a part of our lives that we don’t even notice it. It’s on the TV, radio, newspapers, and websites we all look at every single day. It’s on public transport and on the sides of buses and trains.
Advertising can be pushy, it doesn’t just interrupt our lives but it attempts to dominate. It can make us feel bad about ourselves for not being good enough to be worthy of the product being advertised.
There are many problems with media advertising, but the two major issues are relevancy and reach.
With media advertising, it can be difficult to find the right balance between reach and relevancy. If an ad is too specific, it may not be seen by enough people to be effective. If an ad is too general, it may lose its impact because it isn’t relevant to the reader.
Additionally, ads may be shown to users who are unlikely to take action on them, which can lead to a negative experience for the user and advertiser.
Another challenge with media advertising is ensuring that ads are viewable. In order for an ad to be viewable, it must stay on the screen long enough for the user to see it. This can be difficult with video ads in particular, as they may autoplay or change speeds without warning.
Additionally, users may screen skip or switch apps while viewing an ad, which means they may not actually see it.
However, this can not be ignored too:
The data that advertisers have access to is both private and extremely intrusive. Data is valuable and something that should be protected which the efforts is on across the world, especially with a GDPR regulation that is already in force.
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