Although the job title is digital marketer, the actual work can vary depending on the company, agency, and industry they are working for.
Generally, a digital marketer’s job is to spread awareness or promote a product or service through online advertising and marketing campaigns.
They also analyze marketing data to see which strategies are working best. Additionally, they may create blog posts or write social media posts to help promote the product or service.
A digital marketer may also be responsible for maintaining social media accounts like Facebook, Instagram, LinkedIn, and Twitter depending upon the respective business’s marketing strategy and plan.
They may need to update these accounts with company news, promotions, and other information that would interest potential customers.
In the majority of the above scenarios, they are guided by the Digital Marketing Manager or their superior in charge.
Here's related information that you may find helpful - Beginner’s Digital Marketing - 33 Most Frequently Asked Questions (FAQs) And Their Answers To Start Confidently.
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