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Data-driven marketing is a marketing approach that uses data to inform marketing decisions. This data can come from many sources, including surveys, campaign results, and website traffic.
It uses this data to better understand your audience and improve campaign performance. It allows you to optimize your campaigns based on real-world results rather than guesswork.
It also allows you to analyze different marketing campaigns and figure out which ones are most effective at reaching your target audience. You can then use this information to fine-tune your campaigns and reach your target audience more effectively.
By using data-driven marketing, you can improve engagement, conversion rates, and ROI.
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