Customer Engagement using AI - [3 Major Ways You Must Know]

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Customer Engagement using AI:

Wondering how customer engagement using AI is possible? This is where this blog post is ready to educate you on what you need to be seriously aware of so you can take the maximum benefits in your business using AI.

Artificial intelligence (AI) is revolutionizing the way businesses approach digital marketing. One area where AI is making a huge impact is customer engagement.

As the amount of data available on customer behavior and preferences continues to grow, AI can help businesses make sense of this data and use it to improve customer engagement for productive outcomes.

“In the face of demand for data-driven, personalized, and scalable customer experiences, more than half of marketers say they’ve invested in the power of artificial intelligence (AI)” – Salesforce Research [State of Marketing, 8th Edition, 2022]

AI for Customer Engagement:

AI helps improve customer engagement in digital marketing in 3 major ways:

1. Personalized content:

One way AI can improve customer engagement is through personalized content.

AI algorithms can analyze vast amounts of customer data, including past purchases, website interactions, and social media activity, to determine what content is most likely to resonate with each individual customer.

This allows businesses to create customized content that speaks directly to the interests and needs of each customer, increasing the likelihood that they will engage with the content and ultimately make a purchase.

“57.1% of survey respondents reported using AI content tools for writing long-form copy e.g. blog posts” – Aira and Verblio’s Future of AI Content Marketing Study [2022]

2. Chatbots:

Another way AI can help improve customer engagement is through chatbots.

Chatbots are AI-powered digital assistants that can interact with customers in real time, providing them with instant answers to their questions and helping them navigate through the buying process.

This not only improves the customer experience but also frees up human resources to focus on more complex tasks.

“Most B2B buyers (76%) say they ideally want a vendor chatbot to provide the information they are looking for in three messages or less” - MarketingProfs

3. Predicting customer behavior:

AI can also help improve customer engagement by predicting customer behavior. By analyzing historical data and identifying patterns, AI algorithms can predict what actions customers are most likely to take in the future.

This allows businesses to tailor their marketing efforts to maximize engagement and conversion rates.

“Some of the biggest changes - and opportunities - today are being driven by artificial intelligence (AI)” – LinkedIn

AI in marketing, sales, and manufacturing:

Image Source - McKinsey

In conclusion, AI has the potential to revolutionize customer engagement in digital marketing.

By personalizing content, providing instant assistance through chatbots, and predicting customer behavior, businesses can improve the overall customer experience and drive more sales.

“Sellers need to meet customers where they are by employing hyper personalized messaging that addresses the customers' end goals, and they must use new and emerging technologies in commerce to create a seamless, frictionless customer experience” – MarketingProfs

As more businesses start to embrace AI technology, we can expect to see even more innovative ways that can be used to improve customer engagement in digital marketing.

Here's related information that you may find helpful – How To Increase Customer Engagement On Social Media

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