Google's search algorithm is a system that is responsible for the ranking of websites in Google search results. Its main purpose is to show efficient and most relevant results for users.
It is governed by over 200 different factors, such as backlinks, quality content, HTTPS, mobile-friendliness, page structure, content freshness, relevance, site or page speed, and many others to determine a website’s relevance and ranking in search results based on a search query.
Google's algorithm systems get updated by rolling out every few months and are known as Google's search engine algorithm updates.
Due to businesses shifting online and content taking center stage in marketing and business strategies, the post-pandemic period is one of advancement for Google to make updates that help to show the best and most relevant results to users.
Pro-Tip: Google's search algorithm systems are designed and updated to find or show the most unique, high-quality content that is primarily produced for readers rather than search engines. In other words, written by the people for the people.
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