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A keyword phrase is a set of words you use to describe your website and the content on your website. In other words, keyword phrases are the foundation of search engine optimization (SEO), which is the process of improving the visibility of your website in search engine results pages (SERPs). They are also known as keywords. They're important for drawing visitors to your site.
Your keyword phrase should generally be three to six words long and contain both general and specific words related to your website content. It should reflect the main subject matter of your website or content. The goal is to attract both humans and search engines to your site.
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