Lead generation on Facebook involves using the social media platform to collect information from potential customers who are interested in your product or service.
This can be done through the use of Facebook ads, which allow you to target specific groups of people based on their interests and demographics.
When someone clicks on your ad and expresses interest in your offering, they are redirected to a landing page where they can provide their contact information, such as their name and email address.
This information is then collected and stored in a database, and can be used to follow up by email marketing with these potential customers and convert them into paying customers.
Without using advertisements, you may also generate leads by having direct conversations with potential customers on your Facebook Pages or in groups relevant to your industry or business niche.
“In 2022, the average organic reach for a Facebook page post is only 5.2%, down from 7.7% in 2018” – Social Media Examiner
Pro-Tip: In most cases, the quality of leads generated by Facebook advertisements is higher than that of organic leads (those generated without ads).
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