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Without using advertisements, you may also generate leads by having direct conversations with potential customers on your Facebook Pages or in groups relevant to your industry or business niche.
“In 2022, the average organic reach for a Facebook page post is only 5.2%, down from 7.7% in 2018” – Social Media Examiner
Pro-Tip: In most cases, the quality of leads generated by Facebook advertisements is higher than that of organic leads (those generated without ads).
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