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There are several ways to generate leads and lists for your business, but the best approach will depend on your specific industry and target audience. However, here are the best ways to generate leads and lists that may be attempted or explored:
Short-term strategy - PPC [Google Ads] and Social Media Ads.
Medium strategy - Social Media Ads, Guest Blogging, Customer Referrals, Direct Engagement, or Personal Engagement.
Long-Term Strategy - SEO, Email Marketing, and Personal Branding.
Trending Strategy - Niche-specific Email Newsletters via Sponsorship, Podcasts, and Guest Interviews.
Pro-Tip: For the purpose of generating leads, optimize your social media profiles on all the platforms where you are present. If your content posts have value, people are more likely to scroll through your profile and possibly become leads or generate an email list by taking advantage of the lead magnet you are providing en route.
"The best way to avoid high landing page bounce rates? Leverage targeted, persona-driven landing pages with unique, valuable content, and keywords, and A/B test your pages to ensure you’re getting optimal conversion rates" – SmartBug and rockcontent [Report for 2023]
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