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Social media and search are becoming increasingly connected. Content published on Instagram, TikTok, YouTube, and X can appear in Google Search, giving marketers another opportunity to reach audiences beyond the platforms themselves.

Google Search Console has introduced Platform Properties, allowing creators and publishers to monitor how content from supported social platforms performs in Google Search.

The feature currently supports Instagram, TikTok, X, and YouTube. Instead of treating social profiles only as sources of referral traffic, marketers can now analyze how their platform content is discovered through Google.

What Are Google Search Console Platform Properties?

A Platform Property is a type of Search Console property designed for content published on supported third-party platforms.