How often should you update keywords and search terms to reflect changes in your industry?
How often should you update keywords and search terms to reflect changes in your industry?
You should aim to update your keyword research every 6 months at least, as a general guideline, with more frequent monitoring of core keywords (every 3 months), especially in fast-paced industries and around campaign launches.
Factors such as industry dynamics, content type, and competitor activity also influence the update frequency. Utilizing keyword research tools and analyzing competitor strategies are essential for staying ahead of the curve.
Do you know? - “Prioritizing search intent over keywords leads to more effective content that speaks directly to your audience’s needs and increases conversion rates” – Search Engine Land
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