Can SEO be impacted by broken links?
Can broken links have an effect on SEO?:
Yes, broken links can impact your SEO:
Broken links can decrease your website’s link authority.
Broken links can lead to a decrease in site-wide link juice.
Broken links can also lead to a decrease in your site’s crawl ability and indexability.
Broken links make sites appear less trustworthy because they indicate the site is not well maintained.
Overall, links are one of the most important or vital ranking factors for SEO, so it’s important to keep your links crawlable and monitor them at least on a monthly or quarterly basis.
SEO experts suggest that you repair and replace these broken links with updated ones. Doing so will improve your site's search engine optimization (SEO).
Pro-Tip: The best way to avoid this issue is to avoid using automated link-building campaigns such as blog spam or link wheels. Instead, focus on creating quality content that your audience will want to share.
“The vast majority of SEOs (94%) said they believe Google will continue to use links as a ranking signal for the next five years” - Aira’s Study and Analysis 2022.
Overall, broken links have an effect on SEO, and fixing these issues timely helps your business be on the top of the SERPs for increased visibility.
Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and marketing decisions.
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