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Why are Backlinks Important? - [Bridges to Success with FAQs]

Updated: Sep 24, 2023

Why are Backlinks Important - [are backlinks important for seo]
Photo by Damien Lusson [Pexels]

Why are Backlinks Important?:

Backlinks are an essential aspect of search engine optimization (SEO) and play a crucial role in determining the credibility and authority of a website.

In simple terms, a backlink is a hyperlink that directs users from one website to another. But why are they so important? Well, let me break it down for you.

Do you know? - “Articles with “Mistakes To Avoid” titles and Guides get the most shares. How To and Comparison articles attract the most backlinks” - The State of Content Marketing 2023 Global Report by Semrush

Why are Backlinks Important?:

First and foremost, backlinks act as virtual "votes" for your website. When high-quality websites link back to your content, it signals to search engines like Google that your website is trustworthy and valuable.

Think of it as a recommendation from a reputable source - the more recommendations you have, the more likely you are to be seen as an authoritative figure in your industry.

Moreover, backlinks also serve as pathways for search engine crawlers to discover and index your website.

When these crawlers come across a backlink on another website, they follow it to reach your website. This helps in increasing your website's visibility and organic traffic.

“Backlinks also generate referral traffic, increase brand awareness, and contribute to the credibility and trustworthiness of your website. This approach boosts indexing speed and can improve the website’s overall search engine rankings” Search Engine Journal

In addition to improving your website's credibility and visibility, backlinks also affect your search engine rankings.

Search engines consider the number and quality of backlinks pointing to your website when deciding how high to rank you in search results.

Simply put, the more high-quality backlinks you have, the better chance you have of ranking higher in search engine results pages (SERPs).

However, it's important to note that not all backlinks are created equal. Quality matters just as much as quantity.

In fact, having a few high-quality backlinks from authoritative websites can be more beneficial than having numerous low-quality backlinks.

Search engines have become smarter over time and can now distinguish between natural, organic backlinks and spammy, manipulative ones.

“Building high-quality backlinks will always be a crucial part of SEO, and the important thing is to build the right links that will positively impact your website” - Ahrefs

So How Do You Acquire High-Quality Backlinks?:

Well, there are several strategies you can employ of which the below ones are the most important:

1. Create Valuable and Shareable Content:

By producing high-quality content that provides value to your audience, you increase the chances of other websites linking back to you naturally.

Create Quality Content:

Create quality content

2. Guest Blogging:

Writing guest posts for reputable websites in your industry allows you to showcase your expertise and earn backlinks in return.

“When you guest write for blogs, they usually allow a backlink to your website or portfolio to acknowledge your authorship and recognize your contribution. By including a link in your author bio, the audience can easily go to your website and learn more about you” The Tilt

3. Outreach and Relationship Building:

Reach out to other website owners or bloggers in your niche and offer to collaborate or contribute content. This can lead to opportunities for acquiring backlinks.

4. Broken Link Building:

Identify broken links on other websites and offer your content as a replacement.

This not only helps the website owner by providing them with a working link but also allows you to gain a backlink in the process.

5. Social Media Promotion:

Sharing your content on social media platforms can increase its visibility and encourage others to link back to it.

“Many hands make light work, and one way to get more people involved in spreading your content is to put social sharing links on post pages. The more convenient you make it for readers to share your articles on social media, the more likely they’ll do so” siege media

What are Bad Links?:

What are Bad Backlinks - [stop bad backlink building practices]

Remember, building a diverse and strong backlink profile takes time and effort. It's a continuous process that requires patience, persistence, and a focus on creating remarkable content that people want to link to.


“Without the strong foundations of on-page SEO (creating quality content), your off-page SEO efforts, especially intentionally building backlinks, won’t gain much traction” - ReferralRock

In conclusion, backlinks are important for SEO because they enhance your website's credibility, authority, visibility, and search engine rankings.

By investing time and resources into acquiring high-quality backlinks, you can significantly improve your website's online presence and attract more organic traffic.


How to Find the Backlinks of a Website?:

You can use any premium SEO tool, such as Ahrefs or Semrush [globally used], that has features to help you on this aspect in a matter of seconds or minutes to find the backlinks of a website.

Furthermore, your concerns if any on 'how many backlinks do I have' or 'how many backlinks does my website have' are all answered by the same features of the aforementioned SEO tools.

How Many Backlinks Per Month Needed?

There isn't a set amount, but you can aim to build at least 3-4 high-quality backlinks within the first few months [up to 1 year] that your website is active.

Depending on your efforts and level of satisfaction with the progress, this can be scaled up.

The performance of your website's SEO [in terms of ranking and driving organic traffic] improves as the number of high-quality backlinks increases.

If the keyword has relatively low competition in the intended niche, your website or blog's content may also rank higher without any backlinks.

For new websites to obtain some momentum in search engines, this method is typically advised.

How Many Backlinks Per Day Needed?:

There is no certain number fixed on the number of backlinks per day needed, but if you regularly work on it, your website's SEO performance will improve. In fact, getting backlinks is not that simple.

Are Backlinks Important?:

Yes, from the perspective of a website's SEO performance, backlinks are important. Particularly in the case of business niches with intense competition, the relevance level is higher.

What is a Good Number of Backlinks?:

Since it depends on the business niche and the level of competition, there is no such good number of backlinks. A website's ranking and traffic will improve as the number of high-quality backlinks increases.

However, a competitor SEO study can be undertaken to determine the estimated number of backlinks. To help you with this, you may either engage a freelance SEO specialist or an SEO agency.

Link Building vs Backlinks:

Here's a tabular comparison between 'Link Building" and "Backlinks':

link building vs backlinks
Image Content Source - Generated through ChatGPT

A successful SEO strategy often combines both approaches to achieve optimal results.

Here's related information that you may also find helpful – Search Engine Marketing Statistics

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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