top of page

Digital Marketing Statistics [2023 Updated and Exhaustive]

Updated: 3 hours ago

digital marketing stats - [digital marketing facts and figures] - [b2b SEO statistics]
Photo by Andrea Piacquadio [Pexels]

Digital Marketing Statistics 2023 [Updated]

In today's digital age, understanding the latest digital marketing statistics and trends is crucial for staying ahead of the game, when there is already a huge noise around!

In this blog post, I will be sharing some fascinating digital marketing facts, stats, and expert quotes that will provide you with a deeper understanding of the current and emerging digital marketing landscape.

So, get ready to explore the world of digital marketing statistics and gain insights that will help you make informed decisions for your business. You may also seek specific niche professional help to gain massive benefits.

"Legend copywriter John Caples said, The most difficult things to discover in the study of advertising, are facts" - Conversion Alchemy Journal

[Digital Marketing Statistics, Facts, and Figures]

1. “Did you know 60% of sales decision-making happens before

a person hits the “Buy” button?”

Adobe Marketing Email

2. 45.9% of customers will prioritize customer experience over pricing

and product in the next 5 years”

Adobe Accelerator eBook Series

3. 86% of buyers are willing to pay more for a great customer experience”

- Adobe Accelerator eBook Series

4.49% of buyers also made impulse purchases after receiving a more personalised experience”

- Adobe Accelerator eBook Series

5. “People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices”

- Adobe Accelerator eBook Series

6. “Consumers also spend over 85% of their time in apps on mobile devices thus increasing in-app product discovery as well”

- Adobe Accelerator eBook Series

7. “Global market for streaming ads expected to net out at over $70 billion by the end of 2022, it’s clear that advertising on next-generation video is thriving”


8. “Today, 95% of text messages are opened within three minutes”

HubSpot’s Digital Marketing Small Business Guide 2022

9. “In fact, because consumers trust local and small businesses, they are up to 45% more likely to opt-in to their text promotions over mainstream competitors” - HubSpot’s Digital Marketing Small Business Guide 2022

10.“Text has a 209% higher response rate compared to phone,

email, and Facebook”

- HubSpot’s Digital Marketing Small Business Guide 2022

11. “Consumers redeem text message coupons 10x more than any other

type of coupon”

- HubSpot’s Digital Marketing Small Business Guide 2022

12. 66% of consumers think texting makes it more convenient to work

with local businesses”

- HubSpot’s Digital Marketing Small Business Guide 2022

13. “Whatever version, short-form video has the highest ROI of any social media strategy, favoured by 59% of marketers”

Retail Dive and afluencer Report [HubSpot]

14. “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent”

- Retail Dive and afluencer

15. 8 in 10 consumers have purchased, researched, or considered a product or service they saw on social media”

Social Media Today Newsletter

16.77% of brand marketers report the quality of customers from influencer marketing campaigns exceeds that of other marketing tactics”

afluencer Influencer Marketing 101

17. “In 2022, 34.4% of brands pay influencers, and 49% of payments entail a flat rate, reports the Influencer Marketing Hub”

afluencer Influencer Marketing 101 Report

18. “B2B distributor ecommerce sales are poised to grow 25% in 2022”


19. 63% of content marketers use their content strategy to build loyalty

with their existing clients”

- Content Marketing Institute

20. “Event marketers expect that almost two-thirds of their events will be virtual or hybrid moving forward” – Hopin

21. According to an Adobe survey, 72% of consumers say poor personalization decreases their trust in brands.

22. AdAge reports that 44% of customers will take their business elsewhere if they don’t get a personalized experience.

[Interesting Digital Marketing Facts]

23. “Though the demand for personalization is high, 63% of digital marketers

are still struggling to personalize”

litmus’s personalization lessons report

24. “More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience

with personalized marketing experiences”

litmus’s personalization lessons report

25. “Personalized emails deliver six times higher transaction rates than

emails without personalization”

- litmus’s personalization lessons report

26. 80% of customers are more likely to make a purchase from a brand that provides personalized experiences”

- litmus’s personalization lessons report

27. “In fact, Harvard Business Review reported that 73% of customers use multiple channels on their journey to make a purchase”

- litmus’s personalization lessons report

28. “Voluntary experiences see high customer engagement: Up to 85% of people are considerably more willing to provide personal information in exchange for something that benefits them”

- litmus’s personalization lessons report

29. A McKinsey report states that e-commerce brands can achieve a 5% to 15% revenue increase with omnichannel personalization at scale.

30. According to PwC, artificial intelligence could grow the global economy by $15.7 trillion and provide a 26% boost in GDP for local economies by 2030. It turns out smaller business owners—and not just the ones running tech startups out of Silicon Valley—are hungry for a piece of that pie

- unbounce

31. “Omnichannel personalization is known to show an 89% higher customer retention rate than single channels”

- litmus’s personalization lessons report

32.67% of small businesses using AI listed landing pages as one way

they’re attracting more customers”

unbounce [2022]

33. "More than 80% of small businesses businesses believe AI tools will positively impact their business in three years or less"

- unbounce [2022]

34. "89% of AI adopters (small business) agree these tools will be important to their company’s success in the next 12 months"

- unbounce [2022]

35. 77% of marketers believe acquisition campaigns deliver higher ROI

with acquisition email”

Data Axle [2022]

36. 28% don't use acquisition email because they are unsure if it’s compliant with consumer privacy laws and guidelines”

Data Axle [2022]

37.58% of marketers would use acquisition email if their vendor could prove the emails are privacy compliant”

Data Axle [2022]

38. “According to a study of 12 million Google results, the average speed

for top 10 results is 1.65 seconds

SEO for the Rest of Us

39. “Brands are becoming more comfortable with using machine learning and AI to identify audiences with a strong propensity to buy, and to make sure that we're serving the right ad to the right audience at the right time,” said Gordon"

- channable and Marketing Dive [2022]

40. "People want highly targeted ads that fit their personal preferences. The more personal and curated the ads are to the individual, the more responsive consumers will be to those brands"

- channable and Marketing Dive [2022]

41. “Total U.S. ecommerce sales from mobile devices are expected to hit more than $431 billion, a nearly 20% increase over 2021”

- channable and Marketing Dive [2022]

42. “Communicate value to your customers regularly, via discounts or unique experiences. Regular communication reduces price sensitivity

and leads to fewer sales losses”

- channable and Marketing Dive [2022]

43. “A combined multichannel approach drives overall campaign effectiveness – the more channels and the more diversification you employ,

the stronger your ROI”

- channable and Marketing Dive [2022]