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Does Copywriting Pay Well? - [Everything You Need To Know]

Updated: May 30


does copywriting pay well - [Is copywriting profitable]
Image by Joseph Mucira from Pixabay

Does Copywriting Pay Well?:

Yes, copywriting can pay very well. In fact, it all depends on the type of copywriting you're doing, the level of experience you have, the client you work with, and the niche market you work in.


Let's dig deeper to provide you with more information.


Copywriting Pays Well:

Copywriting is a great career choice for those who have a knack for creative writing and an eye for detail.


According to several reliable sources, the most in-demand skills in the present business environment are lead generation, SEO copywriting, SEO content writing, and overall SEO.


If you're just getting started, you can expect to make anywhere from US $20 to $40 an hour as a freelance copywriter. That being said, experienced copywriters can command higher rates, up to $100 - $150 an hour or more.


You may also refer to the latest pay information from freelance work platforms like Fiverr, Upwork, Freelancer, Legiit, and PeoplePerHour.


Also, don't forget to check out these several digital marketing courses if you want to learn for free or even just brush up on your copywriting skills.


If you are working on medium- and large-scale projects, then you can charge as much as US $300 per hour or more, or upto US $2000 per project or more.


Of course, these rates can vary depending on competition, your niche specialization, your country, and the complexity of the project you are working on.


Many copywriters are making a healthy living off of just a few big clients. Make sure you expose yourself to current trends if you want to stay ahead.


The yearly wage for full-time employee copywriters at companies ranges from US $25,000 to $100,000 or more, depending on entry-level, seniority, experience, geolocation, competition, and achievements over time.


You may use the LinkedIn Jobs platform to check the most recent salary ranges for copywriting opportunities being offered by companies of all sizes worldwide. This information will help you make an informed choice.


Copywriters who specialize in creating content for print publications, such as magazines and newspapers, can expect to earn more than those who work exclusively online.


Print publications often pay a flat fee for articles, and rates can range from a few hundred dollars to several thousand dollars per content piece.

“Currently, 49% of marketing leaders use print materials to increase brand awareness. Print helps them build credibility and trust, tell their company’s stories, boost recognition and create leave-behind assets” - The State of Marketing and Print Projects 2024 Report by Fedex Office

Copywriters who also have a strong online presence and expertise in SEO can make good money.


These SEO copywriters are in high demand in a post-pandemic world and usually command higher rates than other types of copywriters.


They can earn anywhere from $75 to $250 per hour, depending on the complexity of the project and their experience level.


Is Copywriting Profitable?:

Yes, copywriting can be profitable over time.


Those who work on a freelance basis have the potential to make more money since they can work with multiple clients of their choice and charge rates based on their expertise and relationships.


Additionally, some copywriters may be able to find repeat clients or even land long-term contracts that offer a steady income.


All in all, the copywriting industry is growing slowly again, though there were some hiccups in the year 2023.


You can find copywriting opportunities on job boards, through networks and referrals, on freelance platforms, via LinkedIn Jobs, and from satisfied clients.


Pro-Tip: AI can help copywriters earn well by automating repetitive tasks, generating content ideas, improving writing efficiency, and providing valuable insights for creating high-quality content. It cannot replace them completely!


In conclusion, copywriting can be a lucrative career choice for those who excel at it. With the right skills and experience, copywriters can command high pay and enjoy a rewarding career in the field.


Here's related information that you may also find helpful – Email Copywriting Tips (build attention and engagement).


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].

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