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Gen Z Marketing Statistics - [Young and Powerful]

Updated: Jun 14

Gen Z marketing statistics - [Generation Z marketing facts]
Photo by Anna Shvets [Pexels]

Gen Z Marketing Statistics:

This blog post is all about Gen Z marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

Gen Z Marketing Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025” - Accenture via Channable

“NBC News shares, 40% of Gen Z users use TikTok and Instagram to search for brands and products” – 2023 Social Trends Report by PLANOLY

“According to a survey conducted by Dell, 37% of Gen Z participants felt that school education did not equip them with the digital life skills needed in this day and age” media update

“The most effective platforms for community-building are Facebook and Instagram, but if you want to reach Gen Zers, TikTok might be a better option” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch

“Shoppers aged 18-44 prefer to find new products using social media, and 35% of Gen Zers say they use social media primarily to keep up with brands and products” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch

Over 60 million Americans freelance, including 46% of millennials and 43% of Gen Z workers. Also, based on economic trends, over 90 million workers will be freelancing by 2028” HubSpot

“A massive 64.8% of Gen Z stream music daily, making streaming platforms a great place to reach this audience” Attest 2023 Report

“With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising” MarketingTech

Here's related information that you may find helpful - What Attracts Customers to a Business? [These top 6 factors play a key role].

“Gen Z (ages 18-24) enjoys user-generated content (UGC) more than other content types. UGC was followed by music/podcasts, gaming, and TV in that order” Search Engine Land

“Search engines are still dominant, but social search is growing in popularity in 2023, especially among Gen Z, Millennials, and Gen X” HubSpot

“3 out of 4 Gen Z and Millennial consumers use smartphones for most of their online shopping (74% and 73%, respectively)” RETAIL DIVE

Gen Z's New Relationship with Brands and Social Media

Gen Z have a new relationship with brands and social media
Image Source - The State of UGC 2023 by Entribe

“When segmenting the results by age, the number of less-loyal shoppers rose to nearly 69% for Generation Z and 57 % for millennials” RETAIL DIVE and FullStory Report

“79% of Gen Z and Millennials say they use the search function on social apps. On top of that, 29% of Gen Z and Millennials actually prefer using social media to search for answers to questions online over search engines, though a majority (58%) still favor search” – HubSpot

“Gen Z is far less brand loyal than its predecessors. An eye toward individual post engagement and visibility can be a better indicator of success than follower count by profile” – Search Engine Journal

“Our consumer trends survey found that 54% of consumers use their phones most often when looking up a question on a search engine. This jumps to 80% for Gen Z and around 60% for Millennials and Gen X” – HubSpot

“Over 75% of Gen Zers reported buying a product based the recommendation of an influencer in the past year, far greater than for baby boomers” MARKETING DIVE

“TikTok is the #1 search engine for more than half of Gen Z. Overall, 74% of Gen Z uses TikTok search. And 51% of survey respondents chose TikTok over Google as their search engine” Search Engine Land

“Google data shows that 40% of Gen Z prefers using TikTok and Instagram for search over Google. This speaks to the importance of building an authentic social media presence to extend your inbound marketing efforts and tell your brand story in a way that connects with your target audience” Conductor

“A JLL survey released in September found that 49.6% of Gen Z shoppers expect to do their holiday shopping at malls, more than the 40.8% average” Retail Dive

“Generation Z (Gen Z, born between 1997 and 2012) is tired of perfection and flawlessness. They want a more honest and meaningful online experience, so they've started the "realness" movement” Semrush Social Media 2024 Trends Report

“People are constantly scrolling on their phones. The valuable Gen Z demographic is estimated to get 6 hours of screen time a day, so chances are that’s where they will interact with your advertising” – Data Axle’s 10 Creative Best Practices

Here's related information that you may find helpful - Why do companies brand their products?

“Every day, billions of viewers tune into YouTube to see what their favorite creators are up to. In fact, 68% of Gen Z YouTube viewers agree creators are why they visit YouTube” YouTube

“study from Tintup found 92% of Gen Z consumers agree the community surrounding a brand impacts how they feel about the company” MARKETING DIVE

Brand values are more important to Gen Z consumers
Image Source - Marketing Dive

“TikTok is the ideal platform for building a Gen Z community because of the type of content that’s made by its creators” – MARKETING DIVE

“Instagram tends to be a millennial playground (still) while TikTok is more popular with Gen Z” – Social Media Trends 2024 Report by ICUC Social

TrustRadius found that the first step in the buying journey for 41% of Gen Z and Millennials is, “check review sites.”” – B2B SaaS Reviews

53% of Gen Zers made a purchase after watching a “review” video on social, while haul and get ready with me (GRWM) videos drove 40% and 37% to purchase, respectively, per Morning Consult data” MARKETING DIVE

“Immersive Video, which now has over 100 million daily users – more than half of whom are Gen Z, the fastest growing audience on X” X Blog

“social media is the most preferred product discovery channel for Gen Z and Millennials, with Gen X and Boomers warming up to it quickly” HubSpot

“A new study from Adobe shows that 10% of Gen Z chooses TikTok over Google as their go-to search engine. Meanwhile, 49% of millennials, 29% of Gen X, and 14% of Baby boomers also say they’ve used TikTok as a search engine” – Stacked Marketer Newsletter

“According to our latest research, Gen Z saves at a higher rate across Pinterest Predicts compared to all other age groups.2 And last year, we saw a 25% increase in saves related to all Pinterest Predicts 2023 trends among Millennials” Pinterest

“Social media is the #1 product discovery channel for Gen Z and Millennials. 31% of consumers use social media to find answers to questions” - HubSpot’s 2024 State of Marketing Report

“nearly 1 in 10 Gen Zers preferred TikTok over traditional giants like Google for their search needs” Adobe Express

“The trust in social media influencers among Gen Z and Millennials has grown, increasing from 51% in 2019 to 61% in 2023MarketingProfs

"Millennials and Gen Z conduct research on social media with 43% of Gen Zers researching products on TikTok” Stacked Marketer Newsletter

"User-generated content (UGC) is inherently personal, authentic, and trustworthy. It’s also particularly popular with younger generations: Research shows that 61% of members of Gen Z prefer UGC to other content forms” Semrush’s Digital Trends 2024 Report

"Forbes named Gen Z the “pioneers of AI.” It’s just the beginning for what AI can do, and AI software and tool adoption will continue throughout the careers of the brave Gen Zers who are implementing it now" Planoly’ 2024 Creator Report

“By authentically embracing Gen Z cultures, brands can forge lasting connections, drive loyalty, and thrive in today's dynamic marketplace” – DailyZoo Newsletter

“the Edelman Trust Barometer Survey (2023) found Gen Z is leading the charge in demanding more accountability from brands, with 79% saying it is more important to trust the brands they buy today than in the pastMarTech

“61% Gen Z consumers say they balance online and offline shopping” - 2024 Small Business Marketing Report by VistaPrint and Wix

topics searched for by Gen Z on TikTok, Instagram and Google

“66% (Gen Z) say they like finding new local businesses through social media compared to 37% choosing search engines” - 2024 Small Business Marketing Report by VistaPrint and Wix

Gain a competitive edge by visiting this blog post on Gen Z marketing statistics delivering timely with the most recent insights and trends.

Here's related information that you may also find helpful – AI Marketing Statistics [Get the AI Power].

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

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