Updated: Oct 20
How Important is CTA to Copywriters and Marketers?:
This is because CTA is generally marked as the most important part of a piece of content, prompting them to be more likely to read and act upon it.
Additionally, CTA can also be used to gather data on how effective it is at driving conversions, which can be used to improve outcomes.
When creating CTA words that encourage target audiences or readers to take action, the context surrounding the content is more crucial.
Depending on how long the landing page is, add CTAs a few or several times.
‘The best CTAs share commonalities: They’re benefit-driven, specific, and answer your reader’s “What’s In It For Me? (WIIFM).” More importantly, they tell them what to do next’ [Lasso].
Examples of Persuasive CTAs:
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Pro-Tip: Adding social proof to CTA button boost clicks (CTRs).
So, What's your Business CTA?
Here's related information that you may also find helpful – Email Copywriting Tips [Build attention and engagement].
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