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How Important is CTA to Copywriters and Marketers?

Updated: Oct 20, 2023


How important is CTA [Call To Action] to Copywriters and Marketers
Photo by Martine Savard [Pexels]

How Important is CTA to Copywriters and Marketers?:

CTA is incredibly important for copywriters and marketers, as it allows them to influence how potential customers think about and respond to their products or brands.


This is because CTA is generally marked as the most important part of a piece of content, prompting them to be more likely to read and act upon it.


Additionally, CTA can also be used to gather data on how effective it is at driving conversions, which can be used to improve outcomes.


When creating CTA words that encourage target audiences or readers to take action, the context surrounding the content is more crucial.


Depending on how long the landing page is, add CTAs a few or several times.


‘The best CTAs share commonalities: They’re benefit-driven, specific, and answer your reader’s “What’s In It For Me? (WIIFM).” More importantly, they tell them what to do next’ [Lasso].


Examples of Persuasive CTAs:

  • Try Now

  • Start Free

  • I Want This

  • Download Now

  • Claim Now

  • My Free Gift

  • Get 15% Off

  • Try For $0

  • Get Started

  • Grab My Copy

  • Start Writing Free

  • Create Your First Website

  • Continue Here

Pro-Tip: Adding social proof to CTA button boost clicks (CTRs).


So, What's your Business CTA?


Here's related information that you may also find helpful – Email Copywriting Tips [Build attention and engagement].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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