[Influencer SEO] - How does Influencer Marketing work in SEO?

Photo by Ivan Samkov [Pexels]

[Influencer SEO] - How does Influencer Marketing work in SEO?

Influencer SEO marketing is when a company or business or brand pays a person [an influencer] to promote their product or service in the media with the aim of increased awareness and sales.

It is also a strategy that can be used to increase the visibility of the brand and products and eventually drive traffic to the website.

“Marketers are using influencers to “bypass” Apple’s iOS14.5 privacy regulations” – eMarketer’s Influencer Marketing Report [2022]

Influencer SEO or [SEO Influencer]:

The impact that influencer marketing has on SEO is mixed and moderately favorable. On one hand, it does help the brand become more popular and visible, and on the other hand, leads to more click-throughs and leads for the business.

Working with the right influencers can be extremely valuable for brand visibility and conversions. It is also a great way to establish credibility with the target audience, which can lead to increased trust and goodwill.

“Fundamentally, we trust people more than ever and we trust companies less than ever. Influencers are trusted and persuasive” - CONVINCE&CONVERT Report

How influencers affect search rankings?:

Image Source - Orbit Media Studios

The usage of hashtags, AltText, keyword mentions, and customized influencer bio profiles on social media platforms are some value add-on advantages of influencer marketing for social media SEO that have a lasting impact on boosting traffic and engagement.

“Networking + Relationships [Influencers] + Collaboration = Mentions + Links + Authority = Ranking potential” – Orbit Media Studios

The website may also produce backlinks or noteworthy mentions that could improve ranking potential over time.

Overall, SEO influencer marketing has a mixed record when it comes to business SEO, but it likely does have good long-term profit potential with careful planning and attention.

So, for higher search engine rankings and increase traffic to your website, it is important to build stronger relationships with influencers, considering it one of the best methods of off-page SEO.

FAQs [Influencer SEO]:

How much do influencers make per post?

The following information about how much influencers make per post is based on a variety of recent sources:

Instagram influencers' earnings per campaign [or per post]:

Image Source - via Business Of Aps

TikTok influencers' earnings per campaign [or per post]:

Image Source - via Business Of Aps

In addition to the aforementioned, niche SEO influencers anticipate payment between $175 to $350 for blog promotion, including guest posting activities.

“Creator or influencer partnerships are usually part of a paid social media strategy. But don’t rule out user-generated content you can leverage for free” – Sprout Social

Who is the best social media influencer?:

Choosing the best social media influencer is a subjective matter and there is no one-size-fits-all answer to this question.

However, there are certain factors that can help you determine who might be the best influencer for your brand or business.

First, it's important to identify your target audience and the social media platforms they use the most. Influencers generally spend most of their time on Instagram or on TikTok.

For instance, if your target audience is predominantly on Instagram, then you should look for influencers who have a strong presence on this platform.

Next, you should consider an influencer's engagement rate, which is the percentage of their followers who interact with their content. Spend most of your time here until they meet your needs.

An influencer with a high engagement rate indicates that their followers are highly interested in their content, which can translate into more effective marketing for your brand.

It's also important to consider an influencer's niche and expertise. If you're promoting a beauty product, for example, then partnering with an influencer who specializes in beauty or fashion products would be more effective than partnering with a general influencer.

Another factor to consider is an influencer's authenticity and credibility. It's important to partner with influencers who genuinely believe in your product or brand, and who have built a reputation for being trustworthy and honest with their followers.

Lastly, you should also consider an influencer's reach and overall following.

While it may seem obvious, partnering with an influencer with a larger following can potentially reach more people than partnering with someone with a smaller following.

Yet you cannot ignore micro-influencers too [those with <1000 followers] who have very high engagement rates as per studies.

“Organic influencers are valuable because they represent one of the purest forms of earned media. These individuals are likely your most loyal customers and are sometimes referred to as customer influencers or brand advocates” - impact

Overall, there is no singular "best" social media influencer as it ultimately depends on the specific needs and goals of your brand or business.

However, by considering the above factors and doing your research on potential influencers, you can make an informed decision on who would be the best fit for your marketing strategy.

Need assistance finding influencers? Access web platforms like #paid, Upfluence, HypeAuditor, Intellifluence, and Afluencer to make your process easier.

What influencer has the most followers?:

Influencers who specialize in areas [niche] like beauty, health, fashion, travel, internet business, digital marketing, weight loss, and food typically have the most followers.

Depending on your interests and business niche, you can also access the aforementioned influencer marketing sites to learn more.

Furthermore, you may also find and filter the influencer you're looking for by using the search box on each social media site you're interested in.

“Influencer Marketing is expected to reach $22.2 Billion by 2025”– 2023 Social Trends Report by PLANOLY

Should influencers be paid?:

Yes, influencers must be paid, and it varies according to business needs and goals.

Here's related information that you may find helpful – Anticipated Legal Problems in Influencer Marketing [precautionary approach you need to be aware of].

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.