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What is Off-Page SEO?

Updated: May 23


what is off-page SEO - [off-page SEO] - [define off page SEO]
Photo by Mikhail Nilov [Pexels]

What is Off-Page SEO?:

Off-page SEO is a set of strategies used away from your website to increase its visibility in search engine results pages (SERPs).


It involves optimizing your website for external factors such as building backlinks, social media engagement, and other external signals that show search engines that your site is valuable and authoritative.


Let's dig deeper to provide you with more information.

Do you know? - “When a social post that links to a piece of content gets a lot of traction, it means that the content is being read, which in turn improves its ranking” – SmartBug and rockcontent [Report for 2023]

Off-Page SEO:

Off-page SEO focuses on activities undertaken outside of your website. It includes promotion of your site on social media, guest posting or guest blogging, content marketing, influencer marketing, and other link-building aspects.


All of these activities help to build your domain authority and visibility in search engine rankings.


The more quality backlinks you have, the higher your website will rank in the SERPs. Quality backlinks come from reputable websites with relevant niche content, but it is not so easy.


Make sure you don't engage in any black hat SEO tactics when working on off-page SEO, as search engines like Google will penalize such websites or blogs.

Are you aware? - “From an off-page SEO perspective, reviews and testimonials are crucial in improving your search engine rankings” SEOTesting

Social media is another important part of off-page SEO. It helps increase the visibility of your website and build relationships with potential customers.


To get the most out of social media, it’s important to create content that is engaging, shareable, and relevant.

“59% of links shared on social media are shared without ever being read (Chicago Tribune)” Ahrefs

Influencer marketing is also a great way to increase the visibility of your website. Influencers are people who have a large following and can help spread the word about your website to their followers.

“Fundamentally, we trust people more than ever and we trust companies less than ever. Influencers are trusted and persuasive” - Convince & Convert Report

Numerous studies have shown that guest posting, or guest blogging, is widely recognized as one of the most effective off-page SEO activities, significantly impacting search engine result page rankings.

“60% of bloggers write one to five guest posts per month (Referral Rock)” – Ahrefs

What does Off-Page SEO include?:

Off-page SEO includes the following strategies or techniques to boost the SEO performance of your website:


off-page SEO techniques - [what does off-page SEO include]

In conclusion, off-page SEO plays a crucial role in establishing a website's authority and trustworthiness in the eyes of search engines.


By understanding and implementing off-page SEO strategies effectively, businesses can enhance their online visibility and drive sustainable organic traffic to their websites.


Here's related information that you may also find helpful – How often should SEO Analytics be Reviewed?


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].

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