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Is Brand Management Marketing? - [Avoid confusion]


Is brand management marketing
Photo by Eva Bronzini [Pexels]

Is Brand Management Marketing?:

No, brand management is not marketing itself. Brand management and marketing are two related but different elements of a company's overall strategy.


Brand management is the process of creating, developing, and maintaining a brand's identity and reputation.


This includes everything from designing a logo and creating a tagline to establishing guidelines for how the brand should be represented in advertising, social media, and other channels.


It also involves monitoring the brand's reputation and taking steps to protect it from negative publicity or damage.

“When brands work towards creating authentic and transparent experiences for their audiences they will start seeing many benefits like increased brand reputation, traffic, and sales” – 2023 Social Trends Report by PLANOLY.

Marketing, on the other hand, is the process of promoting a product or service to potential customers. This includes activities such as market research, advertising, public relations, and sales.


It is focused on driving brand awareness and interest in a particular product or service, with the ultimate goal of increasing sales and revenue for the business.

“According to the 3rd Edition Marketing Intelligence Report, 94% of marketers globally view the marketing function as critical for driving growth, up from 87% last year” – Marketing Intelligence Playbook by Salesforce [2022]

So, while brand management is an important component of marketing, it is not marketing itself.


A company may have a strong brand identity and reputation, but if it does not effectively promote its products or services to potential customers, it will not be successful.


Branding vs Marketing:

branding versus marketing
Image Source - HubSpot

In summary, brand management and marketing are both critical parts of a company's overall strategy. While they are related, they serve different purposes and require different skills and tactics to execute and reap rewards.


Here's related information that you may find helpful – What is Brand Positioning? [All you need to know].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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