Marketing Automation Statistics and Facts:
This blog post is all about marketing automation statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Do you know? - “We’re going to move into a territory where automation, machine learning, and artificial intelligence will prevail over the rest, seeking maximum personalization in ads” - Elena Ferreras, Wink [Channable Email]
Marketing Automation Statistics and Facts:
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“In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6 million by 2030. Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process” – HubSpot
“Across all industries, our latest data indicates an average conversion rate of 0.1% for email campaigns and 1.82% for automations” – Klaviyo
“61% of customer service professionals say most reps will use AI/automation in their role by 2024” – HubSpot’s The State of AI Survey 2023
“70% of marketers who made investments in their process/ workflow automation view this as a long term strategy shift, underscoring the importance of boosting productivity and efficiency” – Salesforce Research [State of Marketing, 8th Edition, 2022]
“The biggest benefits of using AI/automation tools for customer service are that they make customer service available 24/7, automate manual tasks, and help respond to customer service requests faster, allowing reps to spend time solving more complex tasks” – HubSpot’s The State of AI Survey 2023
“When manually integrating data, 29% of marketers spend at least one week per month collecting, cleansing, and modeling data for reporting and analysis — time that could be freed up for deeper analysis with automation” – Marketing Intelligence Playbook by Salesforce 
“Email marketers need to become even more responsive to business needs than usual. Brands that fail to take advantage of automation are likely to suffer, says Dela Quist, Alchemy Worx” - Email Trend Report 2023 by Halon
“The three most popular use cases for AI/automation in sales are automating manual tasks (35%), offering data-driven insights (34%), and helping write sales content or prospect outreach messages (31%)” – HubSpot’s The State of AI Survey 2023
“3 small business marketing trends to create lasting impact next year  – Automation and Outsourcing, Tighter Scrutiny on Marketing Budgets, and The Rise of Cookie-less Measurement” - Meta via Marketing Dive Newsletter
“71% of sales professionals say AI/automation tools have impacted the way they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy” – HubSpot’s The State of AI Survey 2023
“With a birthday automation, you can celebrate along with your customers on their special day by offering a discount, free shipping, a free birthday gift, or simply just acknowledging the day” – Klaviyo
“The three most popular use cases for AI/automation when it comes to websites are analyzing blogs to provide actionable insights (37%), automating time-consuming SEO tasks (35%), and leveraging AI to help create an SEO-driven content strategy (34%)” – HubSpot’s The State of AI Survey 2023
“To strike the perfect balance between a humanized experience and the convenience and efficiency provided by automation and technology, layer the digital service experience with agent-assisted service in a way that is seamless to the customer” - Oracle and Ascend2 Survey Report
“A whopping 84% of bloggers using AI and/or automation say it's effective at aligning web content with search intent. Additionally, 80% say it can help improve user experience, 74% believe it benefits their SERP ranking, and 80% say it can help boost SEO” – HubSpot’s The State of AI Survey 2023
“Email automations are an excellent way to boost retention rates, particularly by creating an exceptional post-purchase experience” – Klaviyo
“Automation is ultimately a net positive for digital marketers. The more a brand trusts its data, the easier it is to lean into automation” – Search Engine Journal
“Marketers are busier than ever, so it makes sense that a variety of marketing automation trends have emerged. Automation and AI save them significant time and effort” – HubSpot’s 2023 State of Marketing Report
“Across all industries, our latest data indicates an average CTR of 1.51% for email campaigns and 5.83% for automations” – Klaviyo
“It is crucial to find a balance between automation and personalization. A good rule of thumb is to use automation based on user behavior or customer lifecycle stages and align personalized messages with the customer's interests and needs” – MarketingProfs
“SMS is a channel where customer data goes a long way: Marketers can use segmentation and automation to deliver highly relevant, personalized text messages to the people who are most likely to act on them” – Klaviyo
“While it’s helpful to schedule posts in advance, don’t rely solely on automation to drive engagement. Spend some time each day interacting with followers, replying to comments, and engaging in conversations” – Semrush
“Marketers are leveraging a healthy mix of email marketing strategies, including automation (27.55%), campaigns (26.65%), personalization (23.08%), and segmentation (22.72%)—almost an even split across the board” – Klaviyo
“Automation is the hottest trend in digital marketing right now, and it is here to stay. It can streamline the repetitive tasks of your business and increase overall productivity by automating workflows based on triggers and actions” – MarketingProfs
“Indeed, 3 of the top 4 AI use cases are related to automation, highlighting the importance of scaling up speed and effectiveness with existing resources” – Salesforce Research [State of Marketing, 8th Edition, 2022]
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Here's related information that you may also find helpful – Mobile Marketing Statistics [Mobile is the new traffic source for business].
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