Personalized Marketing Statistics - [Engagement Booster]
- Madhu Kumar C
- Jun 27, 2023
- 14 min read
Updated: Apr 8
Personalized Marketing Statistics:
This blog post is all about personalized marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Personalized Marketing Statistics:
By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
“More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences” – litmus’s personalization lessons report
“When asked which are the top channels for personalization or where their companies focus their personalization efforts, respondents ranked email (68%), website and landing pages (42%), direct mail (40%) and paid social media (39%) as their top choices” - The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert
“More than two out of five smartphone users say they are willing to give brands their personal information in order to have a more personalized customer experience” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“A recent Salesforce survey found 56% of consumers expect personalized offers, while 73% said they “expect companies to understand my unique needs and expectations” – RETAIL DIVE and Intellimize Report
“84% of customer service reps who use AI say it makes it easier for them to respond to tickets, and 64% say generative AI makes their correspondences more personalized” – HubSpot’s The State of AI Survey 2023
“80% of customers are more likely to make a purchase from a brand that provides personalized experiences” - litmus’s personalization lessons report
“Customers want to receive personalized offers, notifications, and recommendations from their favorite brands. The trick is to keep a pulse on customers’ wants and needs and deliver the messages that resonate with them” – Klaviyo
“Nearly 20% of consumers who are currently engaged with a brand, but won’t engage in their loyalty program, will happily engage with the program if brands provided them with personalized rewards that are worth earning” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“Personalized emails deliver six times higher transaction rates than emails without personalization” - litmus’s personalization lessons report
“Around 75% of marketers believe a personalized experience increases sales and the likelihood of a contact becoming a repeat customer” - HubSpot’s 2024 State of Marketing Report
And it’s an important goal. According to research from Epsilon,80% of consumers are more likely to buy from a brand that gives them a personalized experience—and 90% find personalization appealing” – Klaviyo
“McKinsey's Next in Personalization Report shows 71% of consumers expect companies to provide personalized interactions. Furthermore, 76% of consumers experience frustration when they don't receive personalized interactions” – HubSpot
“In my personal experience, personalized emails have consistently outperformed generic emails, boasting a 29% higher open rate and a 41% higher click-through rate” - Dion Pallazola, Email Marketing Specialist, Appfire, AZ Big Media
“According to Klaviyo’s SMS consumer trends research, 31% of consumers want to see personalized SMS content from brands—and almost one-third (32%) say personalized content makes them more likely to subscribe to a brand’s SMS list” – Klaviyo
Here's related information that you may find helpful – Importance of Personalization in Marketing
“More than 7 out of 10 [71%] smartphone users say they are likely to save and redeem personalized mobile wallet offers or coupons that are enhanced with their name and tailored to their personal shopping preferences” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“Consumers want to guard their data, but 66% expect companies to understand their needs, and 52% expect offers to always be personalized. Zero-party data is helping marketers target messages while balancing privacy” – MARKETING DIVE
“Nowadays, 70+% of B2B customers expect in-depth personalization during the sales process, so it's a critical part of rapport- and relationship-building” – MarketingProfs
“According to research from Epsilon, 80% of consumers are more likely to make a purchase when a brand offers a personalized experience” – Klaviyo
“Mobile targeting helps advertisers create personalized and relevant ads that increase click-through rates (CTRs) and conversion rates (CRs)” – Creatopy
“52% of customers expect offers to always be personalized [Salesforce Research]” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]
“Personalized customer journeys are impossible without the right data, and they don’t work well without good data” – MarTech
“Offering personalized experiences is a critical element to successful CX according to 40% of marketers surveyed” – CONVINCE & CONVERT
“Personalized experiences will be essential for successful ecommerce brands going forward, and AI will be the driving force behind it. Using customer-specific data to refine your web presence and fine-tune your targeting will have you ready to implement an AI solution with ease” – Intellimize Report
“72% of marketers say AI will impact data-driven personalization in the next 5 years” - The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert
“With 80% of consumers more likely to purchase from brands that provide personalized experiences, personalization has become a hyperfocus for marketers in order to customize messaging at scale effectively and efficiently and drive quantitative results” – litmus
“A 2021 report by Litmus revealed that 80% of customers are more likely to make a purchase from a brand that provides personalized experiences” – HubSpot
"AdAge reports that 44% of customers will take their business elsewhere if they don’t get a personalized experience"
“Personalized marketing can leverage data insights to deliver the right message at the right time, increasing the chances of a successful sale” – Level343
“Get customers to sign up for your app and you can easily remarket them with new promotions, sales and other personalized offers — in a way that’s a step up from your usual email remarketing” – Retail Touchpoints
“By collecting and analyzing data on customer behavior and preferences, businesses can create a personalized experience that encourages customers to make a purchase and maximize ecommerce revenue” – Guy Yalif, CEO, Intellimize
“A small thank you can go a long way, especially with the popularity of online shopping, where deals are endless and competition is fierce. Someone chose your products and services—make them feel special with a personalized thank you” – Klaviyo
Here's related information that you may find helpful – What Role does Personalization play in Customer Conversion Rates?
“79% of businesses that exceeded their revenue goals had implemented a personalization strategy” – MarketingProfs
“Personalized marketing can leverage data insights to deliver the right message at the right time, increasing the chances of a successful sale” – Level343
“For truly unified and personalized experiences that people love, you need to centralize your customer data. That means using real-time customer relationship management (CRM) software to integrate with each channel you’re using” – Semrush
Here's related information that you may find helpful – How can AI suggest Personalized Content on Social Media?
“Personalized emails have higher open rates. In addition, 83% of customers are willing to share their data to create a more personalized experience” – HubSpot
“Email capture has immense potential for personalized, organic marketing to your website visitors. But it has to be used respectfully. Remember: your goal is to help users toward a sale. Customers' needs always come first!” – Social Media Examiner
“The better news — AI-powered personalization in marketing can increase ROI by up to 70%, and that’s just one of many ways email teams can use emerging technologies like AI” - HubSpot’s 2024 State of Marketing Report
“A personalized gift is a reward for them being loyal and supporting your brand. Plus, personalized gifts are much more memorable than a generic gift basket or a box of chocolates. A little gesture like this can drive incredible increases to your customer lifetime value” – Stacked Marketer Newsletter
“The shift to digital-first engagement gives businesses new opportunities to capture preferences and behavior, allowing them to create more personalized experiences” – Salesforce’s Digital Trends Report
“Today’s modern buyer wants value from their solution providers — before they even consider setting up a phone call with you. It may seem unfair, but buyers expect high-quality content and a personalized customer journey” – Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]
“Today, personalized marketing goes way beyond first-name email greetings. It’s about delivering the right message on the right medium at the right time — and data-driven marketing is the key” – HubSpot
“According to research from Epsilon,80% of consumers are more likely to buy from a brand that gives them a personalized experience—and 90% find personalization appealing” – Klaviyo
“Predictive analytics uses AI algorithms to analyze historical data and identify patterns, trends and correlations. The benefit: Businesses can proactively address customer concerns and offer personalized recommendations” – Search Engine Land
“Our survey shows only 35% of marketers say customers get a very personalized experience with their brand and just 65% of consumers say the content they see from brands feels relatable” – HubSpot
"77% of people have chosen, recommended, or paid more for a brand that provides a personalized experience” – MarketingProfs
“both businesses and consumers need personalization, but that personalization is most effective when it’s built on a responsible, ethics-driven approach to marketing” - Salesforce’s Trends in Ethical Marketing Guide
“Personalization is now a norm in the digital world, and that extends to the B2B industry. Fully 45% of B2B customers want personalized content, one survey from Zippia found” – MarketingProfs
Here's related information that you may find helpful – Use of Personalization and AI in Enhancing the Customer Experience
"Brands and consumers agree: personalization is essential. When leveraged well, precisely, and in real time, personalization delivers a better customer experience, changes consumer behavior, and builds loyalty" - Twilio's The State of Customer Engagement Report 2023
“And while 98% of marketers anticipate that AI and machine learning will impact data-driven personalization, only 50% are actively using or piloting AI technologies within their organizations” - Convince & Convert
“More than 80% of marketers agree that data-driven personalization is very or extremely important for improving customer experiences, but, only 48% of marketers said their companies are collecting enough data for this effort” – ICUC Social
“When asked, “What are the top 3 benefits you associate with data-driven personalization?”, improved customer experience (49%), deeper customer insights (38%) and competitive advantage (34%) rank at the top” - The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert
“As technology advances and consumer expectations evolve, those who master the art of personalization will not only lead but redefine the marketing landscape” – MarTech
“66% of customers expect companies to understand their needs and expectations. Only a personalized approach allows a company to demonstrate that understanding to potential customers” – Drift
"The strategy to balance the expectation of personalized marketing with privacy is becoming a priority” – 2024 Marketing Outlook by Vericast
“According to recent industry reports, the implementation of personalized approaches has increased by 30% across diverse business domains. This surge underscores the recognition of personalization’s pivotal role in enhancing customer experiences and fostering brand loyalty” – MarTech
“77% of marketers who use gen. AI say it helps them create more personalized content, personalize the experience customers get with their company (72%), improve the overall customer experience (71%), and understand their customers better (71%)” – HubSpot
“Implement technology that allows for seamless data sharing between channels. This enables you to provide a consistent and personalized experience as customers move from one channel to another” – Data Axle
Here's related information that you may find helpful – Why is Personalization important for Fostering Customer Loyalty in E-Commerce?
“A subject line can make or break the performance of a campaign. It’s been proven that emails with personalized subject lines are 26% more likely to be opened than emails with a general subject line” – Creatopy
“36% of chief marketing officers say implementing systems to create greater customer personalization was a top 3 priority for them” – Vibes Playbook
“96% of marketers say personalization leads to repeat business, and 94% say it increases sales” - HubSpot’s 2024 State of Marketing Report
“Up to 71% of customers expect personalization from brands, so segmentation is important to help meet this demand” – MarTech
“Personalization has moved beyond segmentation — it’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI” – Salesforce Email
“A staggering 88% of participants expressed willingness to share personal preferences with brands, provided their privacy is safeguarded, signaling a demand for personalized experiences” – Influencer MarketingHub
“With 40% of consumers preferring personalized video content, it’s safe to say the desire for personalized shopping experiences is here to stay” – MARKETINGDIVE and Firework
“AI-powered tools help marketers analyze vast amounts of data, optimize campaigns for maximum impact, and deliver personalized recommendations and targeted advertising” – DailyZoo Newsletter
“Marketers are focusing on customer retention by embracing strategies that encourage long-term, ongoing relationships. Popular tactics include pursuing community building marketing initiatives, providing full-funnel personalization strategies, and offering subscription based delivery models” – Semrush’s Digital Trends 2024 Report
“Businesses already know that personalization delivers better content marketing results: 98% of companies from a recent study of ours stated that personalization drives customer loyalty.” – MarketingProfs
“Personalization and privacy do not need to conflict when the right approach is taken” – LinkedIn Ads Privacy Playbook
“250% Sellers using LinkedIn Sales Navigator who personalize their outreach see a 250% higher InMail response rate” – LinkedIn’s B2B Sales Playbook
“Personalization is an ever-evolving journey, not a destination. The deployment of AI/ML insights marks the beginning of an iterative process of testing and optimization” – MarTech
“only 52% of marketers feel that their customer’s experience with their brand is somewhat personalized” – HubSpot
“A staggering 88% of participants expressed willingness to share personal preferences with brands, provided their privacy is safeguarded, signaling a demand for personalized experiences” – Influencer MarketingHub
“If targeted, hyper-personalized messaging is your goal, then accurate customer data must constantly flow across all your platforms” – Vibes Report
“A centralized customer data platform (CDP) is essential for collating data from all sources while continually updating customer profiles. CDPs provide accurate insights into the customer base, allowing for improved segmentation and greater personalization” – MarTech
“The potential for personalization is enormous. Access to transaction history can help marketers understand consumer behavior, preferences, and spending habits. This data is gold when it comes to building customer profiles and tailoring marketing strategies” – DailyZoo Newsletter
“The future of advertising will undoubtedly be intertwined with AI, as it offers unprecedented efficiency and personalization” – Semrush
Here's related information that you may find helpful – What Role does Personalization play in Customer Conversion Rates?
“Personalization sets you apart in the digital landscape. It’s the secret sauce that transforms ordinary B2B marketing into an extraordinary journey of connection and conversion” – Level343
“A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions” – MarTech
“In addition to segmentation efforts, don’t neglect personalization. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey” – Litmus
“By integrating data from diverse sources for a comprehensive customer view, this will allow you to iterate and optimize personalized strategies” – Acoustic’s First Party Data Report
“Those using intent data for effective personalization are more likely to have seen a significant revenue increase last year than those not using intent data (35% vs 27%)” - Anteriad Ascend2’s The 2024 B2B Marketing Outlook Report
"The biggest leaps from 2021 to 2023 can be found in both convenience and personalization, which each rose 10%, with 24% of the total who feel that SMS is a more personal way to communicate" - EZ Texting's 2024 Consumer Texting Behavior Report
“our research found that an overwhelming majority of marketers (80%) agree that data-driven personalization is very or extremely important for improving customer experiences” – MarketingProfs
“As AI becomes more data-driven, marketers must navigate privacy issues carefully, ensuring consumer data is used responsibly while balancing the need for personalized marketing” – MarketingProfs
“88% of respondents believe privacy laws will have a moderate to significant impact on the ability to deliver personalized advertising” – MARKETING DIVE
“Organize your first-party data into logical segments based on factors such as demographics, purchase history, and engagement levels. This segmentation allows for targeted marketing campaigns and personalized experiences” – Data Axle
“Artificial intelligence and related tech advancements have conquered the marketing world for good. Consequently, consumers have raised the bar, opting for brands that provide more human-centric interactions and personalized experiences” – Moosend
“The most effective personalization is based on your audience and the unique segments within it. Asking questions to narrow your focus makes it easier to be effective” - The 2024 State of Email in Lifecycle Marketing Report by Litmus
“Effective personalization helps drive engagement. Personalization is considered extremely or very important among 92% of the consumer-facing businesses that offer loyalty programs to their customers” – Mastercard Report on Improving Customer Engagement with a Modern Marketing Technology Stack
“Website content mapping is a key element of website personalization. In essence, you’ll create different pages, posts, and offers to address different buyers at different points in the buyer’s journey” – HubSpot
“Email personalization can shape your subscribers’ experience, making them feel valued and understood” – Moosend
“almost half (49%) of marketing decision-makers plan to allocate more budget to delivering personalized buyer experiences in 2025, and 60% will do so by investing more in AI tools next year” – MarketingProfs
“Effective personalization helps drive engagement. Personalization is considered extremely or very important among 92% of the consumer-facing businesses that offer loyalty programs to their customers” – Mastercard Report on Improving Customer Engagement with a Modern Marketing Technology Stack
“About 77% of marketers report that AI helps them create more personalized content, allowing for scalable, targeted communication” – MarketingProfs
“With 76% of buyers expecting personalized email attention from marketers, personalization is no longer an option—it’s a requirement” – Litmus
“Maximize customer value through personalized experiences that recognize the customer at every touch-point and interaction” - 2024 Q2 Email Benchmark Report by Zeta Global
“a McKinsey report found that 71% of customers expect personalization, and 76% are frustrated when interactions are not personalized” – RETAIL DIVE
“According to HubSpot’s 2024 marketing report, 75% of marketers agree that personalized experiences increase profits and foster customer loyalty. Fresh, original content is crucial to building trust and standing out” – Moz
“As AI becomes more data-driven, marketers must navigate privacy issues carefully, ensuring consumer data is used responsibly while balancing the need for personalized marketing” – MarketingProfs
“88% of respondents believe privacy laws will have a moderate to significant impact on the ability to deliver personalized advertising” – MARKETING DIVE
“It's no secret or surprise that personalization plays a major role in the buyer experience: 67% of global purchases of $1 million or greater are made by millennial and Gen-Z buyers, according to Forrester” – MarketingProfs
“EverString found that 71% of marketers are turning to AI-powered personalization” – Bruce Clay
“The most effective personalization is based on your audience and the unique segments within it. Asking questions to narrow your focus makes it easier to be effective” - The 2024 State of Email in Lifecycle Marketing Report by Litmus
“26% of marketer respondents agree that AI-powered personalization will increase consumer brand loyalty” – Adobe for Business
“About 77% of marketers report that AI helps them create more personalized content, allowing for scalable, targeted communication” – MarketingProfs
“Segment your audience to ensure the messages will resonate and personalize wherever possible” - Acoustic’s 2025 Marketing Benchmark Report
“our study found, 49% of AI users depend on customer data for AI-driven insights, which significantly enhances personalization” – MarketingProfs
“Epsilon research finds that 80% of consumers are more likely to purchase from brands offering personalization” – MarketingProfs
“66.4% of marketers report that AI has improved their campaign outcomes, with its integration allowing for hyper-personalization, better influencer matching, and predictive analytics” – Influencer Marketing Hub
"Generic, nonpersonalized content is the second most common type for spurring unsubscribes (20%)” – MarketingProfs
“More than 80% of respondents reported seeing at least some performance improvement when using subject line personalization, live or real-time content, and personalization using dynamic content” - Litmus' 2024 The State of Email Trends Report
“A personalized content portal (44.51%) provides a hub tailored to the needs of each B2B buyer. With this, you’ll guide them the way they want, instead of them sifting through generic info” – Stacked Marketer Newsletter
“It's no secret or surprise that personalization plays a major role in the buyer experience: 67% of global purchases of $1 million or greater are made by millennial and Gen-Z buyers, according to Forrester” – MarketingProfs
“With 76% of buyers expecting personalized email attention from marketers, personalization is no longer an option—it’s a requirement” – Litmus
To stay competitive, keep coming back for future updates to this blog post regarding personalized marketing statistics.
Here's related information that you may also find helpful – Video Marketing Statistics
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