Personalized Marketing Statistics - [Engagement Booster]
Updated: Nov 16
Personalized Marketing Statistics:
This blog post is all about personalized marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Personalized Marketing Statistics:
By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
“More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences” – litmus’s personalization lessons report
“More than two out of five smartphone users say they are willing to give brands their personal information in order to have a more personalized customer experience” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“A recent Salesforce survey found 56% of consumers expect personalized offers, while 73% said they “expect companies to understand my unique needs and expectations” – RETAIL DIVE and Intellimize Report
“84% of customer service reps who use AI say it makes it easier for them to respond to tickets, and 64% say generative AI makes their correspondences more personalized” – HubSpot’s The State of AI Survey 2023
“80% of customers are more likely to make a purchase from a brand that provides personalized experiences” - litmus’s personalization lessons report
“Customers want to receive personalized offers, notifications, and recommendations from their favorite brands. The trick is to keep a pulse on customers’ wants and needs and deliver the messages that resonate with them” – Klaviyo
“Nearly 20% of consumers who are currently engaged with a brand, but won’t engage in their loyalty program, will happily engage with the program if brands provided them with personalized rewards that are worth earning” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“Personalized emails deliver six times higher transaction rates than emails without personalization” - litmus’s personalization lessons report
And it’s an important goal. According to research from Epsilon,80% of consumers are more likely to buy from a brand that gives them a personalized experience—and 90% find personalization appealing” – Klaviyo
“McKinsey's Next in Personalization Report shows 71% of consumers expect companies to provide personalized interactions. Furthermore, 76% of consumers experience frustration when they don't receive personalized interactions” – HubSpot
“In my personal experience, personalized emails have consistently outperformed generic emails, boasting a 29% higher open rate and a 41% higher click-through rate” - Dion Pallazola, Email Marketing Specialist, Appfire, AZ Big Media
“According to Klaviyo’s SMS consumer trends research, 31% of consumers want to see personalized SMS content from brands—and almost one-third (32%) say personalized content makes them more likely to subscribe to a brand’s SMS list” – Klaviyo
“More than 7 out of 10 [71%] smartphone users say they are likely to save and redeem personalized mobile wallet offers or coupons that are enhanced with their name and tailored to their personal shopping preferences” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“Consumers want to guard their data, but 66% expect companies to understand their needs, and 52% expect offers to always be personalized. Zero-party data is helping marketers target messages while balancing privacy” – MARKETING DIVE
“Nowadays, 70+% of B2B customers expect in-depth personalization during the sales process, so it's a critical part of rapport- and relationship-building” – MarketingProfs
“According to research from Epsilon, 80% of consumers are more likely to make a purchase when a brand offers a personalized experience” – Klaviyo
“Mobile targeting helps advertisers create personalized and relevant ads that increase click-through rates (CTRs) and conversion rates (CRs)” – Creatopy
“52% of customers expect offers to always be personalized [Salesforce Research]” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]
“Personalized customer journeys are impossible without the right data, and they don’t work well without good data” – MarTech
“Offering personalized experiences is a critical element to successful CX according to 40% of marketers surveyed” – CONVINCE & CONVERT
“Personalized experiences will be essential for successful ecommerce brands going forward, and AI will be the driving force behind it. Using customer-specific data to refine your web presence and fine-tune your targeting will have you ready to implement an AI solution with ease” – Intellimize Report
“And because B2B customers expect a seamless and personalized journey across departments, 89% of B2B marketers are using an account-based marketing (ABM) platform to deliver a unified end-to-end experience” – Salesforce Research [State of Marketing, 8th Edition, 2022]
“With 80% of consumers more likely to purchase from brands that provide personalized experiences, personalization has become a hyperfocus for marketers in order to customize messaging at scale effectively and efficiently and drive quantitative results” – litmus
“A 2021 report by Litmus revealed that 80% of customers are more likely to make a purchase from a brand that provides personalized experiences” – HubSpot
"AdAge reports that 44% of customers will take their business elsewhere if they don’t get a personalized experience"
“Personalized marketing can leverage data insights to deliver the right message at the right time, increasing the chances of a successful sale” – Level343
“Get customers to sign up for your app and you can easily remarket them with new promotions, sales and other personalized offers — in a way that’s a step up from your usual email remarketing” – Retail Touchpoints
“AI can help businesses analyze customer data to provide personalized product recommendations that are tailored to each individual shopper's preferences, optimize pricing for shifts in the market, and customize customer experiences with their brand” – State of Ecommerce 2023 Report by Semrush
“By collecting and analyzing data on customer behavior and preferences, businesses can create a personalized experience that encourages customers to make a purchase and maximize ecommerce revenue” – Guy Yalif, CEO, Intellimize
“A small thank you can go a long way, especially with the popularity of online shopping, where deals are endless and competition is fierce. Someone chose your products and services—make them feel special with a personalized thank you” – Klaviyo
“79% of businesses that exceeded their revenue goals had implemented a personalization strategy” – MarketingProfs
“Personalized marketing can leverage data insights to deliver the right message at the right time, increasing the chances of a successful sale” – Level343
“For truly unified and personalized experiences that people love, you need to centralize your customer data. That means using real-time customer relationship management (CRM) software to integrate with each channel you’re using” – Semrush
“Personalized emails have higher open rates. In addition, 83% of customers are willing to share their data to create a more personalized experience” – HubSpot
“Email capture has immense potential for personalized, organic marketing to your website visitors. But it has to be used respectfully. Remember: your goal is to help users toward a sale. Customers' needs always come first!” – Social Media Examiner
“A personalized gift is a reward for them being loyal and supporting your brand. Plus, personalized gifts are much more memorable than a generic gift basket or a box of chocolates. A little gesture like this can drive incredible increases to your customer lifetime value” – Stacked Marketer Newsletter
“The shift to digital-first engagement gives businesses new opportunities to capture preferences and behavior, allowing them to create more personalized experiences” – Salesforce’s Digital Trends Report
“Today’s modern buyer wants value from their solution providers — before they even consider setting up a phone call with you. It may seem unfair, but buyers expect high-quality content and a personalized customer journey” – Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]
“Today, personalized marketing goes way beyond first-name email greetings. It’s about delivering the right message on the right medium at the right time — and data-driven marketing is the key” – HubSpot
“According to research from Epsilon,80% of consumers are more likely to buy from a brand that gives them a personalized experience—and 90% find personalization appealing” – Klaviyo
“Predictive analytics uses AI algorithms to analyze historical data and identify patterns, trends and correlations. The benefit: Businesses can proactively address customer concerns and offer personalized recommendations” – Search Engine Land
"77% of people have chosen, recommended, or paid more for a brand that provides a personalized experience” – MarketingProfs
“both businesses and consumers need personalization, but that personalization is most effective when it’s built on a responsible, ethics-driven approach to marketing” - Salesforce’s Trends in Ethical Marketing Guide
To stay competitive, keep coming back for future updates to this blog post regarding personalized marketing statistics.
Here's related information that you may also find helpful – Video Marketing Statistics [Unlock the Power of Video in Business].
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