Video Marketing Statistics:

This blog post is all about video marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports.

Video Marketing Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“Investing in video marketing, a relatively new channel, can be scary, but the numbers don't lie: A full 70% of viewers purchase from specific brands after seeing their advertisements on YouTube, research has found” – MarketingProfs

“Audiences are seeking transparency and authenticity. They gravitate toward sources they trust, faces behind messages, employees sharing insights, and real people speaking through video content” – Semrush Social Media 2024 Trends Report

“71% of B2B Marketers Use Video Marketing, While 66% of B2C Do” – VidStudioAI Email

“Videos are shared 1200% more than text and images combined” - Fliki

“Videos get 1.4x more engagement compared with other formats on LinkedIn, making them an impactful way to share content” – LinkedIn

“Short-form videos from micro-influencers see an average 11.4% engagement rate across industries” – Statusphere

“The video currently accounts for 60% of the total internet traffic, with the main consumers being smartphone users. Studies by Ericsson suggest that by the end of 2024, videos are projected to account for 74% of traffic” – G2

“As short-form videos, like those on TikTok and Instagram Reels, continue to grow in popularity, it’s great to see that nearly 60% of small businesses surveyed have hopped on the bandwagon to try them” - LocaliQ's Small Business Marketing Trends Report

“The key to good video marketing is recognizing your audience's interests, providing enticing insight, and staying true to yourself. Providing personalized video marketing content will keep your audience engaged and coming back for more” – MarketingProfs

“Studies have shown that video on landing pages increases conversions by 86%. With videos, you could see a significant increase in customers converting into paying customers on your affiliate website” – Fliki

“Of all the paid social channels, businesses of all sizes rely most heavily on Meta platforms: Instagram (24.77%) and Facebook (24.62%). But video marketing is also hot: YouTube (16.97%) rounds out the top 3 paid social channels by usage” – Klaviyo [eCommerce Survey, US and Canada]

“Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed” - LinkedIn Data-Driven Best Practices [content strategy].

“Short-form videos and videos between five and 30 minutes remain the most popular to create year-over-year. Short-form videos also consistently receive the highest average engagement” – HubSpot’s 2023 State of Marketing Report

“Videos that are under 60 seconds get the most engagement” – Wistia

“According to HubSpot Research, more than 50% of consumers want to see videos from brands. Additionally, most social media apps, like Facebook and Instagram, are embracing more visual layouts”

“Did you know that 90% of people say videos help them make purchasing decisions? Videos are a powerful medium for helping you increase conversions for your business” – WebFX

“In 2022, businesses continued investing in long-form videos, like webinars and live events, making it the fastest growing video segment. Videos above 30 minutes saw over 11,000% growth over the past decade compared to 36% growth for videos under 30 minutes” – HubSpot’s 2023 State of Marketing Report

“Harnessing the power of video SEO can dramatically increase the visibility of your content across search engines. In addition, you can optimize your videos for higher rankings by refining and adjusting specific elements” – Search Engine Journal

“Across the globe, individuals spend an average of 16 hours per week watching digital videos, with a significant portion being branded content. In fact, 54% of consumers express a desire for more videos from familiar and established brands” – Open Mic

Tips for Producing Mobile-First Videos:

“89% of people say watching a video has convinced them to buy a product or service” – Semrush

“Adding captions or subtitles to videos is crucial for users with hearing challenges. They also enhance the viewing experience for users watching in a non-native language or sound-off environments” – Hootsuite

“Staying true to your brand values, distributing your content at the right time, and understanding your audience are all keys to executing a successful video marketing campaign” – MarketingProfs

Here's related information that you may find helpful – How does Video help SEO?

“64% of customers buy a product after watching their videos online” – Fliki

“Video shorts and reels are a great way to curate brand exposure and engage with a large audience. Unlike traditional long-form videos, short video clips have a better opportunity to go viral and lead directly to a new phenomenon in social media” – Search Engine Journal

“Wordstream reports that videos on landing pages can increase conversion rates by up to 80%. That means you can increase brand awareness and drive conversions by creating high-quality video content” – FoundationInc

“Though martech is making gains, paid media occupies the largest share of total marketing budgets. Within the sector, social advertising is the top digital channel receiving increased investment this year, followed by digital video advertising and influencer marketing” – Marketing Dive

“70% more traffic went to articles with at least one video versus articles without videos” - The State of Content Marketing 2023 Global Report by Semrush

“Long-form video is the type of social media content you look for when you want educational and informative videos” – Sprout Social

“According to our research, consumers find short-form videos 2.5x more engaging than long-form videos. So humor and relatability are enough to draw people to your brand. In fact, a survey shows that 34% of consumers like to see authentic, less-produced videos” – Sprout Social

“If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source” – Sterling Sky

“Videos are 53x more likely to make your affiliate blog rank higher in Google's SERPs” - Fliki

“41% of survey respondents cited videos as a tactic that made their content strategies more successful. From social media to websites, videos help increase time on page, engagement, reach, click-through rate, rankings, and audience growth” - Semrush

video length and average engagement rate — Image Source - Wistia

“Video content, in particular, is gaining popularity, with 54% of consumers wanting more from businesses. Multichannel strategies tailored to audience preferences will enhance engagement and conversions” – DailyZoo Newsletter

“So while the definition of “Short-Form Video content” may be changing as each platform continues to expand the length of the videos allowed to be published, one thing is not: video content remains a priority for the major social media platforms” - 2023 Marketing Guide Report by Meltwater

“96% of People Turn to Videos to Learn More About a Product or Service” – VidStudioAI Email

“69% of people said they prefer to learn about a product or service through video. Almost 4X as much as text and 20X as much as an eBook” – DailyZoo Newsletter

“LinkedIn users watch 79% of in-feed videos with the sound off” - LinkedIn Data-Driven Best Practices [content strategy].

“Buffer found that pinned tweets lead to a 10X increase in conversions. This is a free and easy way to drive more video views, so pin it, and watch the plays flood in!” – Wistia

“As many as two-thirds of consumers (66%) say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2022)” – Oberlo

Here's related information that you may find helpful – What is a Video Testimonial? [Powerful asset for marketing and promotion].

“Emails that have videos can boost click-through rates by 300%” – Moosend

“91% of consumers want to see more online video content from brands” – Storyblocks Email

“Research also shows that using the word “video” in email subject lines boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%!” – Wistia

“The report reveals that 87% of affiliates use videos to promote products. Incorporating compelling video content into your marketing mix can captivate audiences and drive higher conversion rates” – DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]

“In 2023, 90% of marketers say video has helped them generate leads. And 87% say it’s helped them increase sales” – Semrush

“According to HubSpot research, 66% of surveyed consumers watched a video about a brand or product the previous year. People still tend to believe what they see with their eyes” – Content Marketing Institute

“Bloggers who add many visuals and embedded videos are far more likely to report success. The internet is a visual place and some bloggers embrace this” – Orbit Media Studios [Bloggers Survey 2023]

“84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video” – DailyZoo Newsletter

bloggers adding videos to blog post content — Image Source - Bloggers Survey 2024 by Orbit Media Studios

“51% of people are more likely to share video than any other type of content” – Semrush

“Even though video has been in everyone's mouth for years, only some brands have mastered it. To achieve success in 2024, optimizing videos to maintain viewership and produce content suitable for new devices such as AR/VR will be crucial” – Semrush Social Media 2024 Trends Report

“Unveil your products through demonstrations, tutorials, and testimonials. Animoto asserts that 60% of consumers are more inclined to consider a product or service after encountering video content on social media” – DailyZoo Newsletter

“When YouTube advertisers added a vertical creative asset to their Video Action Campaigns, they delivered 10% to 20% more conversions per dollar on Shorts than campaigns that used landscape assets alone” – YouTube

Here's related information that might be useful to you – Does embedding YouTube videos to content help SEO?

“Data shows that 75% of people watch short-form videos on their mobile devices, and are 52% more likely to share videos than any other content” – HubSpot

“According to the Content Marketing Institute’s latest research, 67% of marketers say video has become more important to their business over the last year” – Search Engine Journal

“53% of Gen Zers made a purchase after watching a “review” video on social, while haul and get ready with me (GRWM) videos drove 40% and 37% to purchase, respectively, per Morning Consult data” – MARKETING DIVE

“Today, there’s hardly any contest – short-form video is now the #1 content marketing format, offering the highest ROI. Short-form video is also the most popular, used by 44% of marketers” – HubSpot

“Video SERP content covers about 23% of the SERPs across all categories” – STOLBER

“85% of viewers prefer videos 15 seconds or less in length. This suggests an increasing demand for concise and engaging video content” – Search Engine Journal

“With 62% of consumers favoring video to learn about new products, the message for marketers is clear: video is not just an option; it’s a necessity” – MARKETINGDIVE and Firework

“Instagram Reels and TikTok videos continue to be a significant catalyst for brand engagement” – Emplifi’s 2024 Social Media Benchmarks Report

“Most businesses rate (93%) video as an important part of their marketing strategy” - Wistia’s 2024 State of Video Report

video content conversion rate benchmarks by video length — Image Source - Wistia’s 2024 State of Video Report

“With so many advertising and marketing options, marketing teams are focusing on content formats that get results—and short-form video stands out in both engagement rates and returns on investment (ROI)” – Semrush’s Digital Trends 2024 Report

“Viewers find visual product demonstrations highly engaging, making video reviews a must. The proof lies in the pudding: video testimonials raise conversions by 25% over text, with product videos boosting on-site conversion rates by 80%” – DailyZoo Newsletter

“Ninety percent of consumers watch videos online. That’s why video marketing generates 300 times more web traffic and two-thirds more qualified leads compared to other forms of content marketing” – Cloudinary

"Video content is essential to a strong PPC B2B strategy today” – Search Engine Land

“Nearly half of surveyed marketers say lack of time is their greatest challenge in creating marketing videos, followed by a lack of content ideas. It’s one reason many retailers are leaning on user-generated content (UGC) to supplement their video content” – Cloudinary Report

“The presence of video on brand websites can significantly sway consumer behavior - 40% of consumers are more likely to purchase from brand websites that incorporate video content” – MARKETINGDIVE and Firework

“Besides organic video marketing, YouTube is also a great channel for paid campaigns. The platform holds the potential to reach over 2.5 billion people through paid ads” – Backlinko

“The majority of B2B marketers are using social advertising, search engine marketing, video marketing, and account-based marketing.” - Anteriad Ascend2’s The 2024 B2B Marketing Outlook Report

“Long-form video content is the fastest-growing segment, with videos above 30 minutes experiencing tremendous growth over the years” – DigitalMarketer

“While only 51% of marketers use YouTube, a significant 59% plan on increasing their use of YouTube—the largest percentage of any platform. Plus, 63% want to learn more about organic video marketing on YouTube” - 2024 Social Media Marketing Industry Report by Social Media Examiner

“With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space” – Search Engine Land

“Video content, in particular, is gaining popularity, with 54% of consumers wanting more from businesses.” – DailyZoo Newsletter

“54% of people say they want to see more video content, in general, from people and brands they support. It doesn’t have to be perfect, but if you’re a modern brand with zero video presence, it’s high time you make your video debut” – springboard

“According to our 2024 State of Marketing Report, opinions on the optimal length for marketing videos vary: 36% of video marketers believe the sweet spot is one to three minutes, 27% prefer four to six minutes, and 15% think seven to nine minutes is best” – HubSpot

“LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and according to the emarketer report, ‘B2B Video Marketing in 2024’, LinkedIn is one of the leading B2B video platforms for brands” – LinkedIn

“Our findings indicate that 63% of B2B buyers find video content helpful in their decision-making process. From product demos to industry insights, short-form videos can be highly engaging and informative” – LinkedIn

“milennials spend around 9 hours per day on digital entertainment, with an average of 4 hours per day on video content. It's clear to see that video content is a valuable asset to any brands content marketing strategy” – G2

“TikTok is the platform for experimentation. Still, dominant players like Instagram continue to show their value, while other social media platforms like YouTube also provide value for creators and brands. In all, 67% of creators use more video content than last year” - CreatorIQ's The State of Creator Marketing Trends and Trajectory 2024-25 Report

“Consider creating more video content, especially if your static posts are getting lackluster results. Our research shows that 96% of consumers prefer to watch short-form videos to learn about a product or service” – springboard

“63% of B2B buyers say that short-form social video content helps inform buying decisions, with 80% of those who consume video content saying that video-focused influencer content is one of the most trusted forms of content in B2B” – LinkedIn

“According to Wyzowl, 86% of video marketers say video has helped them increase web traffic, and 87% say video has directly increased sales” – Bruce Clay

“Video marketing is dominating social platforms, and LinkedIn is no exception. With video content generating 1200% more shares than text and images combined, it’s a must-have in every marketer’s toolkit” – LinkedIn

“Fully 89% of consumers say they want to see more videos from brands, and 83% say they prefer video over text for informational or educational content” – MarketingProfs

“Our study found a significant majority (63%) of the top three ranking videos come from brand channels or channels from established organizations. In contrast, only 37% of the top-ranking videos are from personal channels” – ADILO

“Because consumers are hooked on video. 83% of people want to see more brand videos, and 78% choose short videos over any other format” – Semrush

“LinkedIn videos get five times the engagement, and Live video gets 24x!” – Hootsuite

“70% of B2B buyers watch videos during purchase research, so it’s a good way to reach the people you want to work with” – Stacked Marketer Newsletter

Keep checking back for future updates to this post about video marketing statistics.

Here's related information that you may also find helpful – How does Video help SEO?

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Video Marketing Statistics - [From Views to Conversions]

Video Marketing Statistics:

Video Marketing Statistics:

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