Podcast Marketing Statistics:
This blog post is all about podcast marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Podcast Marketing Statistics:
By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
“Podcasts deliver a high return on ad spend, with more than two-thirds (67%) of US marketers saying for every dollar spent on podcasts they see a $2 to $6 return – MARKETING DIVE
“There are nearly 465 million podcast listeners globally as of February 2023 and it’s predicted that there will be around 505 million podcast listeners worldwide by the end of 2024” – Convince & Convert
“Podcasts are popular. In a recent study, 61% of people considered podcast listening part of their daily routine” – Semrush
“Pods make money: Podcasting ad revenue in 2022 went up 26% compared to the previous year, and it’s expected to more than double by 2025” – Stacked Marketer Newsletter
Get Started with Podcasts:
“According to Acast’s findings, nearly two-thirds (63%) of US podcast marketers said that based on performance, podcasts deserved 7% – 14% of total marketing spend” – MARKETING DIVE
“The share of podcast advertising bought programmatically to nearly triple by 2027” – Acast
“An estimated 3 million podcasts are active today. And there are over 300 million podcast listeners worldwide” – Semrush
"Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year"
“A new study shows the majority of US podcast listeners respond after hearing a podcast ad. Moreover, the US podcast ad market is expected to surpass $4B in value next year, with 65% of marketers looking to increase spending” – Stacked Marketer Newsletter
“Recent research notes that podcast listenership has been on a steady rise over the past decade with ~464.7 million people tuning into podcasts regularly. That’s a lot of people ready to listen to what you have to say” – Growth Daily Newsletter
“iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter of 2023, with better performance compared to the first quarter of this year” – DIGIDAY
Here's related information that you may find helpful – How do you promote podcasts?
“30% of marketers are currently creating content that reflects their brand’s values, like creating and sharing blog posts, getting executive interviews in the press, creating podcasts about the company and its values, or sharing regularly on social media” – HubSpot’s 2023 State of Marketing Report
“Monthly US podcast reach has officially reached critical mass, topping 50% of households this year—and it’s expected to rise to 58% by the end of 2025” – Stacked Marketer Newsletter
“The number of Americans listening to podcasts every week has increased by +7.6 percentage points to 41.4% (this includes a +5.4pp increase in daily listeners to 15.8%). Millennials drive most of the growth” – Attest 2023 Report
Listening to Podcasts by Age:
“The number of active podcast listeners continues to grow drastically. In fact, it’s predicted that there will be around 504.9 million podcast listeners worldwide by the end of 2024” – Search Engine Journal
“According to research conducted by PwC for the Internet Advertising Bureau in May, total podcast ad revenue is projected to hit $2.28 billion in 2023, up 25% year over year” – DIGIDAY
“Podcasts are a unique content format. They help people see behind the curtain and really get to know the people behind the brand. At the same time, they help you establish presence and share stories, insights, and even product features” – Semrush
“More than half of Americans, 56%, now listen to podcasts, and nearly a quarter listen 5+ hours per week, a new report finds” – Marketing Dive
“Podcasts are now a top channel for B2B content, with 43% of decision makers saying they use them to get business related content, according to a new study” – MarTech
“Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen” – MarTech
“HubSpot also reported that 18% of U.S. companies plan to leverage podcasts and audio content in their marketing strategies” – MarTech
“A keyword-optimized podcast description adds context to your title and provides details on the theme. Search engines then connect these terms to your podcast, increasing your chances of ranking for them” – Semrush
“64% of Gen-Zers in the UK say podcasts are more trustworthy than other media” – HubSpot
“Podcast listeners are also highly engaged, spending more than 7h per week listening to podcasts” – Semrush’s 2024 AI Content Report
“A study by play3media found that just transcribing podcast episodes led to a 6.68% boost in search traffic” – Semrush’s 2024 AI Content Report
“The team at Moz noticed a 15% rise in organic traffic and, impressively, up to a 50% increase in keyword rankings after incorporating transcripts into the Davis Phinney Foundation podcast website” – Semrush’s 2024 AI Content Report
“Podcasts also present a growing advertising and marketing opportunity. Over 500 million people are expected to listen to podcasts this year, and the podcast industry value is projected to grow from $23 billion in 2023 to over $100 billion in 2030” – Semrush’s Digital Trends 2024 Report
“Amid a sea of content, standing out can be tough. SEO is key to ensuring your podcast reaches its audience. Plus, having a podcast boosts your SEO by driving listeners to your website, enhancing your online presence, and creating PR opportunities, resulting in valuable backlinks” – Search Engine Land
To prepare for the future and stay on top of the trends, keep coming back for updates to this blog post about podcast marketing statistics.
Here's related information that you may also find helpful – Social Media Marketing Statistics [Social is the new powerful].
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