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SMS Marketing Statistics - [Time to Supercharge]

Updated: Aug 5

sms marketing statistics
Photo by Keira Burton [Pexels]

SMS Marketing Statistics:

This blog post is all about SMS marketing statistics that have been collectively shared here. It also includes related facts, that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

SMS Marketing Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“Based on a survey of over 1,200 customers late last year, promo messages reminding customers of abandoned carts and SMS marketing drove 38% of customers to make a purchase and 50% were influenced to purchase a product” – Business of Apps and Validity

“In fact, automated marketing campaign workflows with SMS can increase conversions by 21%” HubSpot’s 2023 State of Marketing Report

“Over half (52.13%) of ecommerce businesses that use SMS use it for marketing, while 24.17% use transactional SMS and 23.70% use conversational SMS” Klaviyo

How do e-commerce brands leverage SMS marketing?:

How do e-commerce brands leverage SMS marketing

“A whopping 96% of customers find themselves occasionally annoyed with SMS marketing, particularly when messages aren’t relevant to their needs or the products they purchased” – Business of Apps and Validity

“SMS and Push are both channels that, through zero and first-party data, can curate consumer data without facing any privacy repercussions” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“According to Klaviyo’s SMS consumer trends research, 31% of consumers want to see personalized SMS content from brands—and almost one-third (32%) say personalized content makes them more likely to subscribe to a brand’s SMS list” – Klaviyo

“SMS is a powerful channel, but even more powerful is SMS and push working together” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID.

“According to Klaviyo’s SMS consumer trends research, 51% of consumers subscribe to SMS for a brand they love, and 55% subscribe to a brand they purchase from frequently” Klaviyo

“Using your paid social ad budget to grow your email or SMS list then marketing to that audience over time can potentially lead to a higher lifetime customer value” Ads Creative Guide for eComm report by Insense and Revealbot

“SMS is a channel where customer data goes a long way: Marketers can use segmentation and automation to deliver highly relevant, personalized text messages to the people who are most likely to act on them” – Klaviyo

consumers prefer SMS and push notifications
Image Source - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID.

Keep checking back for future updates to this post about SMS marketing statistics and stay ahead of the competition.

Here's related information that you may also find helpful – Is SMS Marketing Expensive?

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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