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Word-of-Mouth Marketing Statistics - [Buzz to Boom]

Updated: Jun 10


word of mouth marketing statistics - [word of mouth marketing facts]
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Word-of-Mouth Marketing Statistics and Facts:

This blog post is all about word-of-mouth marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.


I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.


Word-of-Mouth Marketing Statistics and Facts:

This post may be saved, shared, or bookmarked as it goes through timely revisions or updates, depending on fresh information.


“Word of mouth has always been a powerful marketing tool, with 88% of consumers trust recommendations from people they know more than any other advertising channel” ADWEEK


“Some 53% of consumers like or follow a brand page on social media to learn about new products and services. When it comes to purchasing decisions, digital word-of-mouth is crucial for growing your audience and reputation” Sprout Social


“Word of mouth is the top alternative to customer reviews” - Moz’s Local Business Reviews Impact Report


“As Darko Gjorgjievski points out, word-of-mouth marketing allows us to create a growth loop. Each user brings more users, helping you rely less on traditional marketing cycles” Stacked Marketer Newsletter


“Your potential leads are more likely to pay for a product or service recommended by others, via online reviews, word-of-mouth recommendations, and user-generated content (UGC)” MarketingProfs



“Word of mouth can be the most effective marketing channel in the world but only if you offer something compelling enough to convince your existing customers to get their friends, followers, or co-workers to purchase from you as well” – Growth Hacks Weekly Newsletter


“The power of word-of-mouth marketing cannot be underestimated in building brand awareness” – Semrush


“When a happy customer talks about how great your company is on social media or a review site, your product or service looks like a good investment. Even on social media, word of mouth is still a huge factor in someone’s purchasing decisionHubSpot


“One key strategy is to view your relationship with the influencer not just as a business decision. If the influencer has a positive experience working with you, you’ll get good word of mouth. They can and likely will talk to their peers about your brand” Sideqik


“When nurtured and managed, online reviews are a great type of grassroots, word-of-mouth marketing. They’re also an important part of cultivating your social media presence” Hootsuite


“UGC is original content customers share that brands can use in their marketing efforts. Essentially, it’s today’s version of word-of-mouth marketing: anything people are saying or showing about your brand, online, to their own followers and networks” Klaviyo


“Gain word-of-mouth referrals, which can be a powerful source of new clients. Provide exceptional service to your existing clients and encourage them to recommend you to others in their network” – Semrush


“Look for experts who genuinely believe in what you offer to use their WOM (Word of mouth), as their endorsement will carry more weight when it’s authentic and aligned with their field of expertise” Level343


“Online feedback and word-of-mouth are some of the best ways to build and improve your brand product and service awareness” ICUC Social


“Your customers are your best marketers. Word of mouth is still an incredibly powerful way to reach new prospects, and getting your existing customers to help out with that will instantly instill trust and credibility in your brand” CoSchedule


“Micro influencers are not passive promoters; they are active community builders. They engage in conversations, answer questions, and create a sense of belonging in the audience. This interactive experience promotes brand recall, encourages word of mouth marketing and turns customers into loyal advocates” Techratis


“Branded content uses your company’s ideas and values to build connections with your target audiences. It’s a specific subset of content marketing that can increase customer loyalty and encourage your customers to engage in word-of-mouth marketing” Semrush’s Digital Trends 2024 Report


“Encourage satisfied customers within the niche to refer others with exclusive offers or discount codes. Foster a sense of community to generate positive word-of-mouth that helps to build brand loyalty” MarTech


“Word-of-mouth is always going to be a small business’s best friend for brand awareness” - 2024 Small Business Marketing Report by VistaPrint and Wix


Keep checking back for future updates to this post about word-of-mouth marketing statistics to stay ahead of the competition.


Here's related information that you may also find helpful – Email Marketing Statistics [Email is always a profitable channel].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].

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