No, a social media manager does not create content. Instead, they facilitate the creation of content by helping their team members to create effective content that will be successful with the social media audience. This applies when they are part of medium and large-scale businesses or corporations.
On the other end, they must create content if they work for a small business because there won't be much staff to support them.
Social Media Managers are generally responsible for the day-to-day operations of a social media campaign, including scheduling posts, tracking activities, monitoring performance, and managing the team.
Here's related information that you may find helpful – Key Steps To Retain Your Social Media Audience
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