This website or blog productively aims at educating & empowering beginner and intermediate level digital marketers including online business owners to boost their business and marketing goals. [Readers from 40 Countries].
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“When shaping your social media content strategy, remember: social media is not a sales channel. Rather, it’s a place to create an engaged community. Use social media to build awareness, trust, and a loyal following” - Semrush
1. First and foremost, content marketing provides valuable and engaging content that can be shared on social media platforms. It acts as the foundation for your social media strategy, giving you something meaningful to share with your audience.
Whether it's a blog post, an infographic, a video, or an eBook, content marketing provides the fuel that powers your social media presence. Without compelling content, your social media efforts may fall flat.
“Amongst the types of social media content, 61% of consumers find images the most engaging type of in-feed social content” – Sprout Social
2. Furthermore, content marketing helps establish your brand as an authority in your industry. By creating and sharing informative and relevant content, you position yourself as a thought leader.
By sharing links to your blog posts or website pages on social media, you can direct users to your website, where they can learn more about your products or services. This increases the chances of generating leads and ultimately converting them into customers.
“When a social post that links to a piece of content gets a lot of traction, it means that the content is being read, which in turn improves its ranking” – SmartBug and rockcontent [Report for 2023]
4. Moreover,content marketing helps optimize your social media profiles for search engine visibility. When you create keyword-rich content that aligns with your target audience's search intent, you increase your chances of appearing in search engine results pages (SERPs).
This means that when people search for relevant topics on search engines like Google, they may come across your social media profiles or posts, leading them to discover your brand and engage with your content.
“Remember, your goal shouldn’t be to go viral. You should laser-focus on your niche to build an engaged fanbase” – MARTECH
Instead of creating new content from scratch every time you want to post on social media, you can repurpose existing blog posts, videos, or infographics into bite-sized pieces of content that are suitable for various social media platforms.
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