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Although PPC and content marketing are two separate fields, they can work together to produce better results. PPC ads can act as a gateway to content marketing, drawing user’s attention to valuable articles on your website (or blog).
PPC can help in content marketing by helping you reach a wider audience. If you are promoting a blog post, for example, PPC ads can help you get in front of potential readers who may not have found your content otherwise.
Additionally, Google may show your content to more people if you use PPC ads to promote it. This will improve the visibility of your content and help you reach a larger target audience.
When combined, PPC and content marketing can increase engagement, drive traffic, and improve conversion rates.
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