Optimal Blog Post Length - [Average Blog Post Word Count]

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Optimal Blog Post Length - [Average Blog Post Word Count]:

The optimal blog post length really depends on what you're writing about and who your target audience is. Generally, longer blog posts tend to be more successful in terms of SEO and engagement, since they offer more information for readers to digest.

That being said, if you're trying to keep your readers engaged, you don't want to drag out a blog post unnecessarily. In other words, long posts are not necessary at all times.

Even a few of my own shorter blog posts, which averaged around 300 words, were ranked by search engines and brought in visitors [traffic].

“When it comes to posting content and keeping your audience engaged, consistency is key. This step of your content strategy is about aligning follower expectations with your content creation process and abilities” – Google for Creators

Average Blog Post Word Count:

The average blog post word count or average length of a blog post could be between 300 to 1400 words, but this range can vary depending on the type of content you're writing.

The content could be for SaaS, B2C, B2B, casual, health, relationship, tutorial, entertainment, news, educational, and more. The search intent motive [and or the audience's or reader's needs] and its competition have a greater impact on this.

Length of a Blog Post:

Orbit Media's research revealed that blog posts contained an average of between 808 and 1416 words per post.

So, if you're writing for a technical audience, for instance, you'll want to make sure that your posts are long enough to provide an in-depth look into your topic. On the other hand, if you're writing for a more casual audience, you may want to keep your posts short and sweet.

As per The State of Content Marketing Report 2022 by Semrush, "articles over 3,000 words get 138% more traffic than those with fewer than 500 words". Here are various other interesting insights on the content and blog to which you may refer.

Overall, the Quality of content is the primary success factor in organic ranking and in content marketing in general.

“Developing quality content around a very specific topic may help you attract a more committed and loyal following, who relies on you to regularly deliver the content they’re seeking” – Google for Creators

Ultimately, keep the aforementioned things in mind when determining the optimal blog post length. Also, to get a meaningful conclusion depending on your business niche, don't forget to experiment with post lengths as well.

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