Updated: Sep 8
Blog Post Length and Blog Post Word Count:
Worried about 'blog post length'? or are you still researching to know about 'how long should blog posts be'? Relax! Here is everything you need to know to blog with confidence and make the proper decision.
In the world of blogging, finding the perfect length for your blog posts can be a serious challenge.
With so many different opinions on what constitutes an "optimal" word count or blog length, it can be difficult to know where to start.
In this post, you'll gain valuable insights into the ideal blog post length and receive research-backed tips on how to attain it without compromising on quality or engaging your readers.
So, if you're ready to learn more about the optimum blog length, then just keep reading! Check out the FAQs at the end of this blog post as well.
Have you read this earlier? - “The length of your content should be determined by what’s helpful to the reader. Go into enough depth to satisfy users’ needs. But don’t write so much that you waste their time” – Semrush
Blog Post Length:
The optimal blog post length really depends on what you're writing about and who your target audience is.
Generally, longer blog posts tend to be more successful in terms of SEO and engagement, since they offer more information for readers to digest.
That being said, if you're trying to keep your readers engaged, you don't want to drag out a blog post unnecessarily. In other words, long posts are not necessary at all times.
Even a few of my own shorter blog posts, which averaged around 300 words, were ranked by search engines and brought in visitors [traffic].
“When it comes to posting content and keeping your audience engaged, consistency is key. This step of your content strategy is about aligning follower expectations with your content creation process and abilities” – Google for Creators
Furthermore, Google has not set a word count for articles or blog posts; but as long as the intent of the searcher or reader is satisfied.
Google, in other words, prefers content that puts readers first or people first rather than the search engines.
Additionally, the research on the topic in the next section below will enlighten you more.
Average Blog Post Word Count:
The average blog post word count or average length of a blog post could be between 300 to 1400 words, but this range can vary depending on the type of content you're writing.
The content could be for SaaS, B2C, B2B, casual, health, relationship, tutorial, entertainment, news, educational, and more.
The search intent motive [and or the audience's or reader's needs] and its competition have a greater impact on this.
Length of a Blog Post:
How long are blog posts usually?
Orbit Media's research revealed that blog posts contained an average of between 808 and 1416 words per post.
So, if you're writing for a technical audience, for instance, you'll want to make sure that your posts are long enough to provide an in-depth look into your topic.
On the other hand, if you're writing for a more casual audience, you may want to keep your posts short and sweet.
As per The State of Content Marketing Report 2022 by Semrush, "articles over 3,000 words get 138% more traffic than those with fewer than 500 words".
Here are various other interesting insights on the content and blog to which you may refer.
Overall, the quality of content is the primary success factor in organic ranking and in content marketing in general.
“Developing quality content around a very specific topic may help you attract a more committed and loyal following, who relies on you to regularly deliver the content they’re seeking” – Google for Creators
Ultimately, keep the aforementioned things in mind when determining the optimal blog post length.
Also, to get a meaningful conclusion depending on your business niche, don't forget to experiment with post lengths as well.
“Content length is less important than creating comprehensive content. Topic coverage is extremely important” - The State of Content Marketing 2023 Global Report by Semrush
Can a Blog Post be Too Long?:
Yes, a blog post can be too long, as long as it satisfies the reader's or the searcher's intent. In fact, there are also some blog posts with word counts between 4000 and 5500.
Average Blog Post Length:
The average length of a blog post, according to years of research, is between 800 and 1400 words.
Best Blog Post Length:
There is no such best blog post length. Furthermore, even Google has not set any specific recommended blog post length.
Drawing from my experience and research, I believe that, for optimal reader engagement, the best blog post length should fall within the range of 300 to 1200 words.
If you already have a decent number of blog posts [say around 100 - 150] on your website or blog, conducting an analysis using your Google Analytics account can provide fair insights into reader engagement. Check bounce rates too.
Examining those blog posts and word counts that have resonated most with your audience can assist you in determining the optimal blog post length.
What Should be the Length of an Effective Blog Post?:
In my view, an effective blog post length should fall within the word count range of 300 to 1200 words, but this can be extended to 1500 words or more, depending on the specific purpose or intent behind the content.
Length of Blog Post for SEO:
There is no set minimum or maximum length for blog posts in terms of SEO. However, experts strongly feel that long blog posts have a better probability of ranking for more keywords.
How Long is a Blog Post supposed to be?:
In my opinion, a blog post is supposed to be as long as it contains a maximum of upto 1500 words, without compromising quality, and readers' needs. Make it concise, clear, to the point, and visually appealing without being too short.
Types of Blog Posts with Word Counts:
Here's a tabular comparison of different types of blog posts with word counts:
Please note that these word count ranges are approximate and can vary depending on your niche, specific goals, and audience.
The key is to choose the blog post type and word count that best suits your specific needs, audience needs, and the quality content you want to convey. By the way, you shouldn't miss these Blog Post Length Best Practices.
Now, are you ready to skyrocket your SEO Content Creation and Content Marketing efforts [faster and easier than ever] using this AI-powered tool?
Here's related information that you may also find helpful – Are Bloggers Still Making Money? [You have to know this].
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