This website or blog productively aims at educating & empowering beginner and intermediate level digital marketers including online business owners to boost their business and marketing goals. [Readers from 40 Countries].
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The amount of budget you need to spend on digital marketing will depend on a variety of factors, including your company's size, the industry you're in, and the goals you want to achieve [like leads, sales, branding, traffic, and others related].
That said, here are a few tips on how to allocate your digital marketing budget wisely:
1. Focus on high-return activities: When allocating your budget, make sure to focus on high-return activities that will help you achieve your business goals. These activities may include things like social media advertising, content creation, SEO, influencer marketing, and email marketing. Of course, this is specific to your business you need to arrive at.
"In a survey conducted in February 2021, responding marketers in the United States indicated that 14.9 percent of their marketing budget was devoted to social media marketing" - Statista
"73% of those companies that believe to have had a very successful content marketing strategy in 2021 spend from 10% to 70% of their total marketing budget on content marketing" - State of Content Marketing Report 2022
"Share of marketing budgets devoted to mobile marketing in the U.S: 18.5%" - Statista
2. Keep your budget flexible: While it's important to have a budget in place, stay flexible and be willing to adjust it as needed if circumstances change. This will allow you to shift resources where they're needed most without having to start from scratch every time.
"17% of companies say they spend over half of their marketing budget on influencers" - sideqik 
3. Make sure your budget is realistic: Don't set your digital marketing budget too high if you know it's not feasible for your company's size and resources. It's better to have a realistic budget than one that's too ambitious and results in disappointment down the road.
Overall, make sure that you are targeting the right audience and with a good marketing budget.
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