Marketing ROI Statistics - [From Data To Dollars]
Updated: Oct 24
Marketing ROI Statistics:
This blog post is all about marketing ROI statistics that have been collectively shared here. It also includes related facts, quotes, and industry experts' opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Marketing ROI Statistics:
By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue” – HubSpot
“92% of video marketers in 2023 say video gives them a good ROI—a record high (Wyzowl, 2023)” – Oberlo
“Email marketing continues to earn a high ROI compared to many marketing channels. According to a 2022 report by Litmus, the average ROI for email is $36. That number shoots up to $45 for retail, ecommerce, and consumer goods” – Klaviyo
“And companies that implement AI in marketing see an average increase in ROI of up to 30%, according to a study by Accenture” – HubSpot
“Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent” - Retail Dive and afluencer Report
“77% of marketers believe acquisition campaigns deliver higher ROI with acquisition email” – Data Axle [2022]
“ROI has maintained the top spot when it comes to effective KPIs, with conversion rate and website traffic following close behind” - 2023 State of B2B Digital Marketing Report by Wpromote
Percent of e-commerce brands ranking a marketing channel:
![ecommerce brands ranking a top ROI channel [Klaviyo and Qualtrics]](https://static.wixstatic.com/media/9417b1_bd9f529610064947b8bba29383bcf2a5~mv2.jpg/v1/fill/w_782,h_777,al_c,q_85,enc_auto/9417b1_bd9f529610064947b8bba29383bcf2a5~mv2.jpg)
“#1 highest ROI of any marketing channel are blogs, social media shopping tools, and influencer marketing” – HubSpot’s 2023 State of Marketing Report
“Whatever version, short-form video has the highest ROI of any social media strategy, favoured by 59% of marketers” – Retail Dive and afluencer Report
“Virtual events offer more value for your brand, and by adopting them, you can save money and increase your ROI” - BlueJeans by Verizon Report
“Small to midsize events (events under 350 attendees) had the highest ROI for 72% of respondents, a soon-to-be released Splash survey of marketers and event professionals found” – MarketingProfs
“By tracking and applying social media analytics to your strategy, you’ll be able to reach your audience more effectively. And when you do this, you’ll see improvements in factors directly tied to your ROI, like engagement, conversions, loyalty, and more” – HubSpot
“According to an exclusive research report conducted by StackAdapt in partnership with Advertiser Perceptions, 50% of advertisers who have implemented a multi-channel advertising strategy saw a better return on investment (ROI)”
“In a 2023 HubSpot survey, 36% of marketers said data is essential for reaching target audiences and understanding customers, while 32% said investing in it boosts marketing ROI” – HubSpot
“During the Great Recession, 63% of brands that increased their marketing investment saw positive ROI from their efforts” – Forbes
“It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average” – WordStream
“You should test every email you send, but it’s crucial when you add new creative elements. Brands that use an extensive testing checklist report an ROI of 40:1” – HubSpot’s 2023 State of Marketing Report
“Facebook is the most popular social media platform marketers are using in 2023, and it has the best ROI compared to every other platform” – HubSpot’s 2023 State of Marketing Report
“Instagram and Facebook are by far the most popular social selling platforms among marketers. Not only do they offer the highest ROI, but they also have the most developed social shopping tools for selling products in social media apps” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
Which social media platform offers the highest ROI?:
“The low upfront costs and high success rate makes it [SEO] one of the highest ROI channels used by marketers. And once it’s up and running, the sky's the limit” – HubSpot’s 2023 State of Marketing Report
“After email, top marketing channels for ROI include paid search (cited by 69.74% of brands as a top-3 ROI-generating channel), paid social (69.46%), broadcast (64.81%), and SEO (58.97%)” – Klaviyo
“People simply love watching. That’s why video has the highest ROI of any media format by far, followed by images, blog posts, and podcasts or other audio content” – HubSpot’s 2023 State of Marketing Report
“58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers” – HubSpot
“Surveyed marketers voted search, display, and social advertisements the most impactful when it comes to ROI” – Alexa Kilroy on Nielsen’s 2023 Annual Marketing Report.
By creating content you know your audience is interested in, you can dominate industry keywords, generate conversions, and increase the ROI of your content marketing investment” – siege media
“Most marketers agree that Facebook has the highest ROI of all social media platforms” – passport-photo.online
“You can use both organic and paid campaigns to increase your ROI. You have a potential to see 61% higher conversions and lower the cost per conversion by 12% by having both a LinkedIn Page and by running LinkedIn ads” – HubSpot
“Remember that, of all email marketing strategies, ecommerce brands of all sizes are most satisfied with their ROI on personalization efforts” – Klaviyo
“When ranking marketing channels by the ROI they deliver, email wins again: 76.86% of all businesses place email marketing in the top 3 ROI-generating marketing channels” – Klaviyo
“Instagram is the highest ROI platform, and it will remain popular with marketers this year. More than half of marketers (51%) using Instagram for their brand plan to increase their investment in 2023” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“The most common ways to calculate ROI from content marketing are by measuring revenue coming from leads and conversions generated by content (67%)” - The State of Content Marketing 2023 Global Report by Semrush
“Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch
“Respondents say the top ways they try to measure the ROI of their direct mail campaigns are via individual customer activity within a specific time period (46% say they measure) and via QR codes (41%)” – MarketingProfs
“Among all the apps offering in-app purchases, Instagram is the one consumers say offers the best shopping experience. Social media marketers also believe it offers the best ROI and marketing tools” – HubSpot
“With declining organic reach and increasing ad costs, marketers and business owners are turning to influencer marketing for ROI” – upfluence
"Facebook Ads have an average return on investment (ROI) of 152% and an average conversion rate of 9.21%, which is higher than Google Ads at 3.48% on the Search Network and 0.72% on the Display Network" - SEOCHATTER
“70% of companies that succeed the most in content marketing measure content marketing ROI” – The State of Content Marketing 2023 Global Report by Semrush
Which marketing trend has the highest ROI?:
![Which marketing trend has the highest ROI [top 5 ROI marketing channels]](https://static.wixstatic.com/media/9417b1_66a611b6aa684d9fa2b465554d5ef9b5~mv2.jpg/v1/fill/w_562,h_458,al_c,q_80,enc_auto/9417b1_66a611b6aa684d9fa2b465554d5ef9b5~mv2.jpg)
“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” – Brennan Dunn, Growth Lab
“59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue” – HubSpot
“The main challenges for marketing and communications professionals are dedicating the time and resources to succeed on social, and measuring the impact and ROI” - State of Social 2023 Report [EMEA Edition] by Meltwater
“Nine in ten executives say thought leadership is critical, according to the Harris Poll Unlock Revenue and Engagement with Thought Leadership. Fortune 100 execs estimate their thought leadership ROI to be 14:1” – MarketingProfs
“To combat the effects of IOS 15.6, marketers are rethinking their own channel strategy, where they control the narrative and where they can get a much higher ROI from one-to-one messaging” - Erica Bonelli, director of strategy consulting at Wunderkind.
“As many companies face strict budgets amid economic uncertainty, it’s critical for marketing leaders to optimize the ROI of every channel and campaign. By offering tailored customer experiences and clear, relevant content, marketers will see a direct impact on customer retention and acquisition rates” – Wunderkind and Retail Dive Report
“Marketers cite measuring marketing ROI/attribution as their #2 challenge, meaning there’s still work to be done when it comes to simplifying the reporting process” – Salesforce Research [State of Marketing, 8th Edition, 2022]
“With the right marketing intelligence platform, today’s marketers can continually integrate data across new channels and platforms to get a clear understanding of their campaigns. From there, marketing intelligence yields optimization and analytics with rich insights that maximize ROI and deliver better customer experiences” – Marketing Intelligence Playbook by Salesforce [2022]
“SEO is a long-term game. It takes some time for SEO to produce results. The good news is that the ROI increases significantly as the SEO results compound” – MarketingProfs
“Virtual events offer more value for your brand, and by adopting them, you can save money and increase your ROI” - BlueJeans by Verizon Report
“ROI has maintained the top spot when it comes to effective KPIs, with conversion rate and website traffic following close behind” - 2023 State of B2B Digital Marketing Report by Wpromote
“92% of video marketers in 2023 say video gives them a good ROI—a record high (Wyzowl, 2023)” – Oberlo
“Negative keywords are essential for optimizing PPC campaigns and maximizing ROI” – Semrush
“Google’s research shows that effective creative of YouTube ads accounts for 50% of ROI. They identified 4 elements that drive performance on YouTube: attention, branding, connection, and direction” – Creatopy
“marketing leaders are now responsible for educating their C-suite (especially their CFO) on the importance of increasing their budget to optimize performance and ROI” – The 2023 CMO State of the Union Report by Wunderkind
“Predictive AI and machine learning have a significant impact on marketing campaigns and ROI, offering valuable insights and improved decision-making” – The Traffic Talk Newsletter
“It’s here that AI systems and AI research can be a valuable tool for your business – analyzing complex data in minutes to help improve effectiveness and boost return on investment (ROI)” – Search Engine Journal
“To improve ROI, 49% of B2B marketing managers determined target audiences, 35% analyzed marketing channels, and 34% identified business goals” – B2B Reviews
“ROI isn’t just counting the bucks. It’s about knowing the weight of each dollar. For every dollar poured into marketing automation, the average ROI is $5.44. That’s not just profit — it’s smart spending” – MarTech
Keep checking back for future updates to this post about marketing ROI statistics to stay ahead.
Here's related information that you may also find helpful – Marketing Spend Statistics [Time to make informed decisions].
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